2.1. Corporate Social Responsibility
In addition to brand reputation, business success is strictly dependent on quality, environmental management, customer loyalty, and business ethics, concepts that, by being integrated, lead to the adoption of sustainable development policies and competitive advantages (
López et al. 2007).
Regarding sustainable development policies,
Carroll and Shabana (
2010) state that the most used concept, both by the literature and companies, is “Corporate Social Responsibility”, a concept related to three strands that impact business management: economic, social, and environmental. According to
Carroll (
1979, p. 500), “The social responsibility of business encompasses the economic, legal, ethical, and discretionary [philanthropic] expectations that society has of organizations at a given point in time”. This definition is generally accepted in the contemporary literature.
Two main factors have contributed to the rising importance of CSR: the increasing concern on sustainability, and the stakeholder approach of business, where companies’ goal is not only to generate profit for its shareholders, but also to meet the needs of its stakeholders and the environment (
Freeman 2004). This stakeholder approach provides companies with a comprehensive view of society and the environment. Indeed, companies are an integral part of society, and should conduct their operations in a way that does not harm the welfare of society, and does not devastate natural resources that could jeopardize the future of both society and the planet (
Benn and Kramar 2011;
Gonçalves et al. 2021b).
As a consequence, stakeholders have exerted constant pressure for companies to disclose information about their environmental and social concerns (
McWilliams et al. 2006). Indeed, CSR has been increasingly assumed as a strategic policy with important competitive advantages for companies in terms of risk management, cost reduction, access to capital, customer relations, employee management, and the ability to innovate. A socially responsible company more easily earns the trust of its employees, consumers, and citizens by building a sustainable business foundation. In turn, greater trust helps establish an enabling environment for companies to grow and invest in innovation. This whole framework has led to several studies on the relationship between CSR and financial performance, but, despite the remarkable strategic benefits for the entity, results are still inconclusive (
Orlitzky et al. 2003;
Blomgren 2011;
Ducassy 2013;
Michelon et al. 2013;
Atmeh et al. 2020;
Boukattaya and Omri 2021;
Gonçalves et al. 2021a).
Additionally, international organizations, such as the European Commission (EC), began to see CSR as a means to address and regulate the organizational challenges that were unfolding, which naturally resulted in greater recognition of the concept (
Agudelo et al. 2019). Thus, according to the EC, CSR can be defined as the responsibility of companies for their impact on society and the environment, also considering human rights and consumer concerns, and collaboration with stakeholders. The European Union (EU) aims to promote CSR reporting for companies, enhancing the EU’s sustainable development and the incorporation of CSR as a competitive factor. Additionally, the disclosure of non-financial information is regulated by Directive 2014/95/EU of 22 October 2014, which is mandatory for public interest companies, and aims to ensure a sufficient level of comparability on the social impact of organizations, as well as the disclosure of relevant information to stakeholders.
2.2. Gender Diversity on the Board
Board diversity encompasses cognitive and demographic parameters, and, according to
Campbell and Minguez Vera (
2010), can be measured through factors such as gender, age, nationality, ethnic origin, educational level, and professional experience.
The pressure to increase the presence of women directors has been a systematic global issue, and the initiatives that have been taken point out that the presence of women on the Board can affect management policies significantly (
Adams and Ferreira 2009). However, it is still a reality that women are not offered the same type of opportunities compared to men, such as career growth, compensation, or training (
Oakley 2000), and, despite having higher academic qualifications, they occupy much fewer senior positions compared to men (
Singh et al. 2008).
In order to minimize gender inequality in top management positions in listed European companies, the EC in 2012 presented a proposal to increase women’s representation on Boards to 40% by 2020, through the introduction of so-called gender quotas. However, France was the only country to exceed the 40% target. According to the EC, in 2019, 73.3% of Board positions were held by men in listed European companies, and only one in ten companies had a woman in the position of Chief Executive Officer or Board Chair.
Women and men are naturally different.
Konrad et al. (
2000) characterize the male self-schema by aspects such as wealth creation, leadership, aggressiveness, independence, goals, and exhibitionism. In turn, the female gender is characterized by commitment, care, respect for others, submissiveness, and their role linked to housework. However, the characteristics and aspects traditionally linked to women have been changing over the years, such as academic training. Additionally, the literature in the social and economic sciences recognizes that there are dissimilarities associated with gender, specifically in terms of trust and risk aversion (
Heminway 2007). Male managers tend to look more to aspects related to economic power, security, and goal achievement, whereas women are more universalistic, condescending, and compassionate (
Adams and Funk 2012).
According to
Hillman et al. (
2002), women in Boards are more than twice as likely as men to have a PhD. In addition, they are also more likely to have a technical education that is not related to management areas, thus bringing different and more diversified perspectives to management than men. Also, women are considered more influential by their communities than men (
Hillman et al. 2002), and, according to
Daily and Dalton (
2003), the increase in the number of women on Boards leads to a more effective decision-making process, as they offer a greater variety of perspectives, and, as a consequence, stimulate communication among members.
Rosener (
2003) further points out that in companies with more women on Boards, the level of governance is usually higher than in companies with few or no women. Moreover, higher levels of symbolic values are also attributed to women, such as being more optimistic, having a commitment to stay, stereotype reduction, and job satisfaction, as well as higher levels of behavioral values, i.e., building work identity (
Sealy and Singh 2010).
From an outside perspective, in general, the presence of women in Boards is seen positively since there has been a positive short-term market stimulus to the announcement of female nominations to sit on Boards (
Campbell and Minguez Vera 2010), and has increased the reputational level of companies (
Bernardi et al. 2006;
Brammer et al. 2009). From an economic perspective, it is claimed that women increase shareholder value. Indeed, women are more predisposed than men to identify ethical judgmental issues (
Smith et al. 2001), and certain shareholders believe that Boards with a greater number of women provide greater security to their investments, avoiding legal nonconformities, and preventing corporate corruption and fraud (
Flynn and Adams 2004). Finally, from a moral level, the presence of women in Boards is seen as a matter of social justice (
Huse 2009).
2.3. Relationship between Corporate Social Responsibility and Gender Diversity
CSR reporting increases corporate accountability to various stakeholders, and, with accountability being an integral part of corporate governance (
Donnelly and Mulcahy 2008), Boards may play an important role on driving CSR policies. The role of the Board is, therefore, understood as a flow of decisions taken that lead to actions designed to create socially favorable outcomes in line with the interest of society and the company itself (
Hung 2011).
According to the literature, resource dependency theory and agency theory provide the general theoretical basis on how Board diversity and composition may affect CSR (
Bear et al. 2010). Based on the resource dependency theory, firms operate in a broad environment where they need to acquire and exchange certain resources for their survival, ultimately creating a dependency network among themselves and with other external units. Thus, greater diversity in the Board expands the existing networks and contacts within it, leading firms to establish networks and links more easily with each other (
Hillman et al. 2009). According to this theory, the resources that are made available by gender diversity leads the company to be more responsive to its environment, leading to CSR-related issues being more thoughtful and better answered (
Boyd 1990).
In turn, agency theory provides the basis for the Board to oversee management on behalf of shareholders, since Boards represent the most important means of internal control to bridge the gap with shareholder interests. For this oversight function to be feasible, there must be a diverse mix of experiences and capabilities to assess and make strategic decisions (
Hillman and Dalziel 2003). Therefore, increasing gender diversity, i.e., including more women on Boards, could be a mechanism to improve oversight and control, and also to increase the capacity to evaluate business strategies.
Park et al. (
2012) suggest that women are more ecologically aware than men, and, according to
Wehrmeyer and McNeil (
2000), have a more protective attitude towards the environment and the consequences that come from its exploitation.
Ciocirlan and Pettersson (
2012) also highlight that in companies where the presence of women is stronger, there is a higher attention to climate change. In the same line of thought,
Braun (
2010) also studied environmental commitment, and concluded that women show stronger environmental attitudes and commitment to green entrepreneurship programs than men, and are more involved in environmentally friendly issues.
Post et al. (
2011) argue that Boards with three or more women positively impact environmental CSR practices, produce more integrated reports, have a higher level of disclosure about CSR strategies, and include information that is considered reliable. In addition, when there is a higher predominance of women in Boards, companies have a more pro-social corporate behavior, making a greater number of donations, charitable projects/contributions, and cultural activities (
Kabongo et al. 2013;
Vilkė et al. 2014), and pay more attention to community, employee, and environmental stakeholders (
Krüger 2009). In fact,
Bernardi et al. (
2006) find that companies with Boards that have a higher percentage of women members are more likely to appear on Fortune’s “Best Companies to Work For” list, as well as Ethisphere’s “Most Ethical Companies” list.
Bernardi and Threadgill (
2010) studied the relationship between women in management positions and CSR. They found that a greater diversity of employees brings richer ideas and contributions, which, consequently, leads to more relevant, concise, and worked-out final decisions. Results also suggest a positive relationship between the percentage of women in top management positions and companies’ social policies, such as charitable donations, community projects, and recognition of employee benefits.
Setó-Pamies (
2015) also concludes that there is a positive influence, i.e., women’s capabilities give companies a greater opportunity to properly manage their CSR practices, and these, consequently, support strategic decision-making. Similarly,
Bear et al. (
2010) report that CSR scores are higher when there is a higher number of women in top positions or on the Board, mainly due to women’s increased sensitivity in decision-making, and the participatory decision-making styles that women bring to Board.
Ibrahim and Angelidis (
1991) further reveal that women are less concerned, relative to men, with issues related to economic performance, and favor matters related to discretionary issues of corporate responsibility. In addition, women generally occupy and have more in-depth knowledge about so-called “soft” management positions, i.e., areas related to human resources, marketing, CSR, among others (
Zelechowski and Bilimoria 2006), and perceive CSR issues differently than men.
However, previous studies also show that when there is a woman in a team of men, she does not feel comfortable expressing her opinions; however, if there are at least three women in the team, the gender barrier falls, and they feel free to express their ideas (
Konrad et al. 2008). Moreover, it seems that women are subjected to discrimination or stereotypes that inhibit their abilities to fully contribute to business strategy (
Galbreath 2011), and may therefore limit sustainable results. There are also authors such as
Powell (
1990) who argue that women in top positions tend to reject female stereotypes, and may be more likely to have more similar behaviors and leadership styles to men, shaping their behavior accordingly. Also, some believe that gender alone is unlikely to have an effect on leadership effectiveness, finding no differences in effectiveness between male and female members of senior positions (
Eagly et al. 1995). Similarly,
Hayes (
2001) suggests that there are no differences in decisions made between men and women regarding policies on the environment, although most empirical evidence shows that women are usually more concerned about ecological issues than men.
Williams (
2003) also found no relationship between the presence of women on the Board and the number of charitable donations, particularly for educational purposes.
Finally,
Nielsen and Huse (
2010) conclude that the presence of women on Boards increases Board effectiveness through reducing the level of conflict, and ensuring high quality of Board development activities, but this is not about gender per se, but about the career path that women have, and despite evidence indicating that gender has a positive relationship with CSR decision-making, further research is needed.
In sum, although research linking gender and CSR disclosure is still scarce and presents mixed evidence, results seem to indicate a positive relationship, with women attributing more importance and commitment to social responsibility policies. Therefore, based on the resource dependence theory, agency theory, and prior literature, we formulate the following hypotheses:
Hypothesis 1 (H1). The presence of women on the board of directors has a positive influence on corporate social responsibility.
Hypothesis 2 (H2). The presence of women in management positions has a positive influence on corporate social responsibility.