Sustainable Consumer Behavior and Brand Management
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: 16 May 2025 | Viewed by 145
Special Issue Editor
Interests: sustainable consumer behavior; brand management; sustainable development goals; green marketing; NLP and machine learning; stakeholder engagement; ethical implications
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
This Special Issue will explore innovative business models and strategies in sustainable consumer behavior and brand management. As the importance of sustainability continues to grow, businesses must adapt to meet consumer expectations while promoting sustainable practices. This Special Issue will examine how advanced technologies including natural language processing (NLP) and machine learning can be integrated into brand management and consumer behavior analysis to foster sustainability.
Introduction: We will provide a comprehensive overview of the scientific background, outlining the evolution of sustainable consumer behavior and the growing significance of sustainable brand management.
Aim of the Special Issue: Our goal is to bridge the gap between innovative business practices, consumer behavior analysis, and sustainable development within the journal's scope. We will explore how corporations, through advanced methodologies and sustainable branding strategies, can contribute significantly to achieving sustainable development goals.
Suggested Themes: We invite submissions related to, but not limited to, the following themes:
- Innovative strategies for sustainable consumer behavior;
- Sustainable brand management practices;
- Textual and narrative analysis in sustainability reporting;
- Integrating NLP and machine learning in consumer behavior analysis;
- Stakeholder engagement and sustainable business models;
- Evaluation of brand impact on sustainable development goals;
- Ethical and social implications of sustainable branding;
- Green marketing and consumer perception.
In this Special Issue, we welcome original research articles and reviews offering diverse perspectives on and insights into the symbiotic relationship between sustainable consumer behavior and brand management. Contributors are encouraged to explore interdisciplinary approaches, enhancing our understanding of sustainable business practices in a rapidly changing world.
We look forward to receiving your contributions.
Dr. Namhyun Um
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- sustainable consumer behavior
- brand management
- sustainable development goals
- green marketing
- NLP and machine learning
- stakeholder engagement
- ethical implications
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