Livestreaming and Influencer Marketing

Topic Information

Dear Colleagues,

The rise of digital platforms has transformed marketing landscapes, with livestreaming and influencer marketing emerging as powerful tools for engaging audiences and driving consumer behavior. This topic aims to explore new insights, theories, and practices related to livestreaming and influencer marketing across various contexts, channels, and cultures. We invite scholars to submit high-quality research papers that examine the complex dynamics between livestreaming content, influencer personalities, audience engagement, and marketing outcomes. Submissions are encouraged from diverse methodological approaches, including quantitative, qualitative, experimental, and theoretical research. Potential topics include, but are not limited to the following:

• Emotional Dynamics in Livestreaming;
• Interactive Marketing Tactics;
• Cross-Platform Influencer Strategies;
• Impact of Influencer–Product Match on Effectiveness;
• Role of Livestreaming in Building Brand Loyalty;
• Cross-Cultural Influences on Livestreaming Content and Reception;
• Platform-Specific Features and Their Influence on Livestreaming Success;
• Influencer Transparency and Disclosure of Sponsorships;
• Data Privacy and Trust in Livestreaming Marketing;
• Influencer Burnout and Mental Health.

Dr. Xianghui (Richard) Peng
Dr. Chao Wen
Prof. Dr. Jiaming Fang
Topic Editors

Keywords

Participating Journals

Journal Name	Impact Factor	CiteScore	Launched Year	First Decision (median)	APC
Businesses businesses	-	-	2021	24.7 Days	CHF 1000	Submit
Journal of Theoretical and Applied Electronic Commerce Research jtaer	5.1	9.5	2006	34 Days	CHF 1000	Submit
Societies societies	1.7	3.1	2011	32.1 Days	CHF 1400	Submit
Administrative Sciences admsci	3.0	4.8	2011	29.1 Days	CHF 1400	Submit

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Published Papers