Analysis and Prediction of “AI + Education” Attention Based on Baidu Index—Taking Guizhou Province as an Example
Abstract
:1. Introduction
2. Related Research
3. Methods and Data Sources
3.1. Research Method
3.1.1. Coefficient of Elasticity
3.1.2. ARIMA Model
- Stabilization processing: The unit root test method is used to judge the stationarity of the selected data. If it is not stationary, it is necessary to carry out differential processing on the original data to make it stationarity (i.e., to determine the difference number );
- Model recognition and order determination: Both the autoregressive order and the moving average order were tried to take values of 1–3 for parameter estimation, and the correlation coefficient of the model was preliminarily determined by the Akaike information criterion method. Generally, the smaller the value, the higher the fitting degree, so the model with the smallest was selected first;
- Model testing: Use the to calculate the error value or to compare the predicted data with the original data over a while to evaluate the effect of model fitting and determine the optimal model parameters;
- Forecasting: Use the determined optimal model to forecast and analyze the future time.
3.2. Data Source
4. Empirical Analysis
4.1. Analysis of Network Attention of “Artificial Intelligence + Education”
4.1.1. Annual Difference Analysis
- From 2013 to 2017, the public’s online attention to the development of intelligent education was on the rise, indicating that the integration of artificial intelligence and education in China was in a period of rapid development. Especially from 2016 to 2017, the search index curve of the whole country and Guizhou province was relatively steep, with an increase of 46.8% and 23.1%, respectively. The main reason for this phenomenon was that “artificial intelligence” was written into the 13th Five-Year Plan in 2016, and the concept of artificial intelligence was included in the major projects of the 13th Five-Year Plan. The National Development and Reform Commission stressed the need to build an “Internet +” innovation network to promote the integration of information technology with various fields and industries, promoting the development of artificial intelligence technology. More people are paying attention to the contents of the 13th Five-Year Plan. The promulgate of the policies of the 13th Five-Year Plan has increased the public’s attention to the development of cutting-edge artificial intelligence technology.
- From 2017 to 2020, the public’s network attention to the development of intelligent education remained stable, which to some extent reflects that the integrated development of artificial intelligence and education in all regions of China has entered a stable period. During the 13th Five-Year Plan period of Guizhou province, the “artificial intelligence and education” network has attracted more attention because Guizhou province proposed the following in the 13th Five-Year Plan for education development: building a Guizhou intelligent education cloud platform by 2020 to achieve the goal of broadband networks for schools, high-quality resources for all classes, and network learning spaces for everyone [33]. The “Big Data +” education project has been gradually promoted in the province’s education field, pushing Guizhou’s education development onto the track of intellectualization;
- Compared with the national average search index value, there was still a partial gap in Guizhou. The urban development in the eastern and western regions of China was not synchronous and unbalanced, while the development in the western region was a little slow due to geographical structure, natural conditions, and traffic. According to GDP statistics in the first quarter of 2020, Guizhou ranked 20th, higher than the previous ranking but still lagging behind the national average. Economic development, to a certain extent, determines the speed and scale of the development of science, technology, and education, and then it affects the public’s attention to relevant fields.
4.1.2. Analysis of Regional Differences
- From 2013 to 2020, Guiyang and Zunyi had the highest overall ranking of network attention of “artificial intelligence + education”, which were mainly concentrated in areas with good economic development and large populations. According to the statistics of various cities (prefectures) in Guizhou province from 2015 to 2019, the GDPs of Guiyang and Zunyi remained the top two, and the permanent resident populations also ranked in the top three for five consecutive years [31]. To a certain extent, steady economic growth can promote the integration of science and technology with education and teaching, in addition to accelerating the construction of a powerful country in education;
- The promotion of the reform of an intelligent education mode was more obvious in the stage of higher education. Long et al. [19] emphasized that in the era of “artificial intelligence + education”, the teaching process in colleges and universities should be deeply integrated with artificial intelligence technology, and artificial intelligence should be used to help students gain educational happiness and liberate the productivity of teaching and learning. According to statistics, there are higher education schools in Guiyang and Zunyi. The implementation of this education and teaching process will also increase the public’s attention to relevant information, such as intelligent marking systems, online education, intelligent robots, children’s programming, and other aspects;
- The Internet attention to “AI + education” in all cities (prefectures) showed a general trend of a slow rise. Among them, the attention of Bijie City, Southeast Guizhou, and south Guizhou increased slightly (except Guiyang and Zunyi), while Liupanshui, Tongren, Anshun, and Southwest Guizhou showed a slow growth trend. Due to the national training program carried out in recent years, elementary and secondary school teachers in various districts, counties, towns, and townships have been trained in, for example, micro-class and wisdom classroom to vigorously promote the introduction of artificial intelligence into primary and secondary school classrooms. During the 13th Five-Year Plan period, to promote the integration of wisdom campus, promoting the change in the way of teaching methods and learning in, for example, Guiyang, Zunyi, Liupanshui, and Anshun of “artificial intelligence + education pilot project” produced significant results and had a good demonstration role in driving and promoting the attention of the surrounding areas, and the development of regional network awareness also edged up subsequently.
4.2. Forecast Analysis
4.2.1. Application Verification of the Model
4.2.2. Analysis of the Forecast Results of Guizhou Province and Its Cities (Prefectures)
5. Conclusions
- The time series characteristics of the network attention of “AI + education” in Guizhou province are obvious. In general, with the advancement of time, the public’s attention to the integrated development of “artificial intelligence + education” is on the rise, which is largely related to the implementation of national and provincial policies on artificial intelligence and education, as well as the growth of Internet users. However, in the last two years, the growth rate of public attention on AI-assisted education has slowed down significantly, almost leveling off, and a marginal diminishing effect is prominent. This also means that the development of AI-assisted education and teaching reform in Guizhou province has entered a stable period in recent years, and there is a certain gap with the national average level;
- The spatial characteristics of the network’s attention to “AI + education” in Guizhou province are obvious. In general, the attention of cities (states) in the province is on the rise, but the rising heat is slowing down. The two cities with the fastest development, Guiyang and Zunyi, have attracted relatively high attention to the development of intelligent education. The three cities with more ethnic minorities, namely Qiannan, Bijie, and Southeast Guizhou, have slightly larger growth rates. Anshun, Tongren, Liupanshui, and Southwest Guizhou, the four cities in the southwest and northeast of Guizhou province, have relatively slow growth. With the use of modern technology to promote the reform of a talent training mode, the difference in “artificial intelligence + education” network attention among the cities (prefectures) in the province has a trend of narrowing year by year;
- According to the prediction results of the model, the attention to “AI + education” in Guizhou province and its cities (prefectures) will maintain a continuously rising trend in the next 3–5 years, but the extent of the increase is different in different regions.
Author Contributions
Funding
Data Availability Statement
Acknowledgments
Conflicts of Interest
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Test Statistic | −5.912054 |
p-value | 2.624777 × 10−7 |
Number of Observations Used | 81 |
Critical Value (1%) | −3.513790 |
Critical Value (5%) | −2.897943 |
Critical Value (10%) | −2.586191 |
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Zhao, Y.; Li, J.; Wang, J.-E. Analysis and Prediction of “AI + Education” Attention Based on Baidu Index—Taking Guizhou Province as an Example. Future Internet 2021, 13, 120. https://doi.org/10.3390/fi13050120
Zhao Y, Li J, Wang J-E. Analysis and Prediction of “AI + Education” Attention Based on Baidu Index—Taking Guizhou Province as an Example. Future Internet. 2021; 13(5):120. https://doi.org/10.3390/fi13050120
Chicago/Turabian StyleZhao, Yulin, Junke Li, and Jiang-E Wang. 2021. "Analysis and Prediction of “AI + Education” Attention Based on Baidu Index—Taking Guizhou Province as an Example" Future Internet 13, no. 5: 120. https://doi.org/10.3390/fi13050120
APA StyleZhao, Y., Li, J., & Wang, J. -E. (2021). Analysis and Prediction of “AI + Education” Attention Based on Baidu Index—Taking Guizhou Province as an Example. Future Internet, 13(5), 120. https://doi.org/10.3390/fi13050120