2.1. Innovation and Corporate ESG Performance
While traditional economic studies tend to focus on profit maximization as the only goal of corporations, Friedman suggested in the 1970s that the social responsibility of corporations is to maximize profits while complying with legal and ethical rules [
26]. The idea that, in a free corporation system, corporate managers must be accountable to shareholders and satisfy their demands is a view that has been widely accepted in the capital market over the past few decades, but it has notable pitfalls. Capitalists overly focused on self-interest may be tempted to lower the quality of their products, exploit the rights of their employees, and ignore the impact on the environment. With the growing awareness of social responsibility and the role of the market selection mechanism, the external stakeholders are paying more and more attention to the possible impact of business activities on environmental, social, and governance factors, and investors and consumers are willing to sacrifice some of the benefits or costs to support the adoption of environmentally friendly technologies and improve workers’ rights [
27,
28]. The concept of ESG was first introduced by the United Nations Global Compact in a report in 2004.
Unlike traditional financial indicators, which only measure corporate operational performance, ESG has a certain degree of externalities [
29], and according to neoclassical economic theory, externalities can have a negative impact on corporate operations; however, more and more research has found that in the asymmetric information environment, the better the corporate ESG performance, the easier it is to gain the trust of external stakeholders [
30]. As the epitome of sustainability at the corporate level, ESG aims to take into account the impact of environmental, social, and governance factors on corporate ability to achieve sustainable development in the medium to long term.
Most of the existing research on the factors affecting corporate ESG performance focuses on the macro-control level, such as climate risk [
31], environmental protection in specification [
32], and tax system greening [
33], and there are fewer studies on how to improve ESG performance from the corporate level. In the face of the return of high-end manufacturing industries and the challenge of the low-cost advantage of late-developing countries, the key to maintaining high-quality and sustainable development of Chinese corporations lies in their ability to innovate, and the vital yardstick to measure whether corporations ensure high-quality and sustainable development is their ESG performance. Based on existing research and the definitions of ESG rating standards by mainstream ESG organizations, this paper argues that corporate innovation can significantly improve ESG performance for the following reasons.
First, as a major player in the market economy, corporations inevitably have a negative impact on the environment in the process of value creation through resource utilization [
34]. Chinese corporations should seize the development opportunity to accelerate the green transformation at the historical node of the alternation of old and new dynamics, and the critical point of green transformation lies in innovation. According to the resource-based theory [
35], green technological capability refers to the valuable, scarce, and irreplaceable necessary green technological resources owned by corporations, which are manifested explicitly in the form of technicians, advanced equipment, and patented knowledge [
36]. The integration and innovation of these resources can improve the efficiency of energy utilization and reduce energy consumption from the root, further improve the final environmental protection ability, and ultimately reduce the level of environmental pollution.
Second, after the corporation innovation project completes its transformation from the research stage to the development stage, it is more likely to produce new green products or new patents, which will, to a certain extent, make the corporate products heterogeneous from other products of the same type [
37], form technological barriers, and gain more market attention, thus enabling the corporation to have more substantial market competitiveness. In the long run, increased market competitiveness will bring increased economic benefits to the corporation so that the corporation will have more energy to focus on product quality, improve employee welfare, and devote itself to social philanthropy.
Third, according to the higher-order theory, the behavioral decisions of corporations are influenced by the experience, values, and personality of corporate executives, i.e., the cognitive level of governance and management greatly determines whether the corporation is able to achieve economic benefits while paying attention to the sustainable development of green innovation. Therefore, based on the Smile Curve Theory, on the one hand, increasing green innovation can help reduce the cost of the corporation and increase the value added of the corporation, which is responsible for the stakeholders [
38]; on the other hand, increasing investment in innovation can be realized through the acquisition of corporate brands, which can harvest the value of technology as well as strategic assets including management ability and serviceability, and thus lead to the improvement of the corporate governance ability [
39].
In order to measure the innovation of corporations more comprehensively, this paper selects three indicators to measure innovation: innovation input, innovation output, and innovation sustainability.
Innovation input is the starting point for innovation activities. According to the resource-based theory, the key for corporations to develop sustainability lies in the introduction of valuable, scarce, irreplaceable, and critical technological resources in the form of skilled personnel, advanced equipment, and proprietary knowledge, among others [
40]. The introduction of such resources requires adequate financing, and innovation input is a crucial explanatory factor in measuring the willingness and ability of corporations to innovate [
41].
Innovation output is the achievements of innovation activities. Innovation output increases the knowledge accumulation of a corporation, and the higher the innovation output of a corporation, the more resources it has available for its own use. A corporation with independently developed innovative products can not only meet the demand for advanced technology in production but also meet the government’s mandatory environmental regulations [
42].
Innovation sustainability reflects the continuity and long-term nature of corporate innovation because corporation innovation activities, especially high-quality innovation, often take a long time to carry out, have a high degree of uncertainty, and have a high demand for corporate capital, so the test of whether corporate innovation is sustainable or not can prove that innovation can effectively contribute to improving the level of corporate ESG [
43].
Based on the above analysis, this paper proposes Hypotheses 1a, 1b, and 1c.
H1a. Increased innovation input can improve corporate ESG performance.
H1b. Increased innovation output can improve corporate ESG performance.
H1c. Increased innovation sustainability can improve corporate ESG performance.
2.2. Innovation, Government Subsidies, and Corporate ESG Performance
The economic discussion of government subsidies first appeared in the 1920s in Pigou’s Welfare Economics. Pigou believed that since the market can never reach a state of perfect competition, social resources cannot naturally reach the optimal state of allocation, and at this time, government intervention is necessary. The government, in the form of subsidies to producers, helps the entire capital market achieve a relative state of equilibrium [
44]. Since the development of government subsidies, R&D (Research and Development) subsidy programs for corporations in various countries around the world have basically formed a perfect system. Especially in the world’s scientific and technological powerhouses, government subsidy programs have achieved considerable results after a long period of practice. Although the Chinese government started its government subsidy program relatively late, it has been more efficient in policy formulation and implementation. In recent years, the Chinese government has implemented a series of subsidy programs with broad coverage, taking complete account of the country’s national conditions [
45].
Government subsidies can provide corporations with direct financial support for innovation and have the attribute of resources, especially for corporations in fierce market competition and with high-intensity R&D needs [
46]. From the perspective of resource supply, government subsidies provide corporations with direct and indirect financial support [
47], which reduces the marginal cost of corporate investment in innovation and reduces the risk of delaying or suspending research and development due to cash flow shortage. From the perspective of signaling theory, government subsidies release positive signals for investors, consumers, and other stakeholders and enhance market confidence, especially for corporations with financing needs; the more serious the information asymmetry, the higher the financing constraints faced by the corporation, so the government subsidies to a large extent reduce the doubts of external institutions and the operating ability of the corporation and reduce the information gap between the two [
48]. Based on the above analysis, this paper suggests that government subsidies may have a positive effect on the relationship between innovation capability and the ESG performance of corporations. Based on the above analysis, this paper proposes Hypothesis 2.
H2. Government subsidies can enhance the positive impact of innovation on corporate ESG performance.
2.3. Innovation, Equity Incentives, and Corporate ESG Performance
Equity incentives enable employees to form a community of interest with the corporation, promote the long-term stable development of the corporation, reduce agency costs, and inhibit the short-sighted behavior of managers [
49]. China’s equity incentives have begun to develop vigorously since the implementation of the “Administrative Measures for Enterprise Equity Incentives (Implementation)” in 2006. By analyzing the equity incentive programs of corporations in recent years, it can be found that the main beneficiaries of equity incentives are executives and core technical staff, and at the present time, when innovation has become one of the most important components of productivity of corporations, the strength of corporate equity incentives has shown a trend of overall improvement, with the proportion of equity incentives for the core technical business personnel increasing significantly.
For corporate executives as policymakers, their will directly affects the development path of the corporation to a large extent [
50]; however, based on the principal-agent theory and the management defense hypothesis, in the case of asymmetric information between managers and governors, managers may neglect the cultivation of the sustainable development ability of the corporation for the purpose of pursuing its own interest maximization [
51]. Giving executives equity incentives and tying their interests to the corporation can, to a certain extent, avoid the short-sightedness of executives and effectively encourage them to take the long-term interests of the corporation into account when making strategic decisions [
52]. For the core technical staff, equity incentives are the main force of innovation. Core technical staff are the source of corporation value creation, and they play an important role in every process of R&D and directly affect the conversion efficiency of R&D inputs and the quality of the final results. The granting of equity incentives to the core technical staff is conducive to the cultivation of their sense of ownership and the enhancement of their innovation ability, which further promotes the positive development of the corporation [
53]. Based on the above analysis, this paper proposes Hypothesis 3.
H3. Equity incentives can enhance the positive impact of innovation on corporate ESG performance.