4.1. The Origin of Advocacy: The Endogenous Need to Improve the Living Environment
“Si Ma Chong” is an ancient, important urban river in G City. It is located on Rainbow Street, LW District, G City. It covers an area of 1.06 square kilometers and travels through 11 communities, with more than 50,000 residents on both sides of the strait. With a total length of 6.75 km, it carries the rich history and culture of G City. Its water quality and the surrounding environment have always attracted the attention of neighborhoods. In the past, Si Ma Chong water was clear, and it was still drinkable in the 1960s. In the 1970s, there were still fish and shrimp in the river. However, with the rapid development of urbanization and industrialization, the population of residents along its shores increased rapidly. Large and small factories and workshops developed along its banks, discharging a large amount of industrial wastewater, seriously polluting the Si Ma Chong. “Black and smelly rivers” have “poor class V” water quality, which directly affects the normal life of residents in the Yanyong community. When the residents in Yanyong, who have been subject to this black and odorous water, dared to open their windows, they were tortured by the odor and mosquitoes, and they began to report such water quality and environmental problems through the government hotline. However, the situation was not effectively alleviated. Many residents in the community who were enthusiastic about their surrounding environment gradually became aware of the problems highlighted by Si Ma Chong’s quality and that they had little power via their individual rights protections and complaint systems. Thus, very eager to contribute their own strength to the community, they jointly formed a volunteer team to patrol the river.
In September 2012, the Rainbow Street Family Comprehensive Service Center in the basin (“Family Comprehensive Service Center”) was established, whereby the emergence of community social workers offered some opportunities for solving the problem. Through on-site investigations, the social workers from the comprehensive service center learned of the residents’ desire and need to improve their flooding problems and protect the community environment through spontaneous actions. Therefore, they started to plan the integration of these community forces, hoping to use community social organizations to enable them. Nurturing and promoting the environmental improvement of Si Ma Chong, in early 2013, social worker A of Rainbow Street participated in a “Leshui Xing in City G” activity planned by the professional social organization “New Life and Environmental Protection Promotion Association” (GEP), which had been deeply inspired. Under this impetus, the volunteers spontaneously formed the grassroots organization “Le Xing Si Ma Chong Water Conservation Team”, which was formally established. During the team’s growth, social worker A and the team members became committed to building partnerships and a “three-community linkage” model among social workers, professional social organizations, and grassroots organizations; thus, the organization’s beliefs were consolidated and its ability to act greatly improved. These social workers and professional social organizations played a vital role in the cultivation and growth of the Le Xing Si Ma Chong Water Conservation Team. In September 2013, social worker A resigned, and the enthusiastic resident “Uncle MR” took over the team’s responsibilities. The services became linked to river patrol and flood protection activities to innovate the team’s operational mode, improve its social influence, and achieve more effective water environment treatment advocacy goals.
4.2. Crisis Boost: The “Red River Incident” and “Should Not Make” Phone Calls
The strong policy advocacy aspiration of the “Si Ma Chong Water Conservation Team” transformed its advocacy behavior from passively attracting “attention” to “proactively” reporting and defending rights. On 16 May 2015, after heavy rain in G city, the waters of the Si Ma Chong suddenly turned red. At that time, the enterprise secretly discharged sewage and then immediately rushed to the edges of the river to have members of the Si Ma Chong Water Conservation Team patrol them. After several rounds of communication, the government’s water management unit sent personnel from the environmental protection bureau within the jurisdiction. However, the environmental protection bureau personnel in charge of the site survey briefly evaluated the situation and simply judged it to be muddy water; they warned Dai not to make a fuss: “This call should not be made into a situation”.
Uncle MR and Dai, who were in charge of the “Si Ma Chong Water Conservation Team”, were very dissatisfied with the arbitrariness of the environmental protection personnel and bureaucratic shirking of responsibilities. On May 17th, the water conservation team commissioned Dai to write an article discussing their collected photos and water. The popularity of the article, “Si Ma Chong turns into a red river, do you say I ‘should fight’?”, quickly exploded via its transmission in WeChat Moments, attracting the attention of various major media. The Southern Metropolis Daily published this event, placing it on the headline of GA04 on 19 May 2015 (Source:
http://epaper.oeeee.com/epaper/G/html/2015-05/19/content_3421733.htm?div=0 (accessed on 11 November, 2022)). “Should not make phone calls” was then seen in other major newspapers, attracting the attention of the deputy head of the district, who immediately called an emergency meeting to “improve the River Chief System and encourage the public to call directly to receive feedback” (Source:
http://bbs.tianya.cn/post-329-538226-1.shtml (accessed on 11 November, 2022)) This meeting emphasized that attention should be given to any call from the public and that the content of each complaint and contact information of the complainant should be recorded in detail. The Le Xing Si Ma Chong Water Conservation Team once again became a focus due to the “Red River Incident”. In this case, the overwhelming media coverage, focused on who “should not be called”, pushed a government-led water environment treatment alliance to the forefront. The Le Xing Si Ma Chong team went from a small-scale community grassroots organization to a famous advocacy group, forcing the government-led water environment treatment coalition to make policy concessions and behavioral amendments, entailing a wide range of social impacts on water environment management in G City.
Currently, the “Le Xing Si Ma Chong” Water Conservation Team has 16 members (individual mobility changes, relatively stable), mainly retirees who reside around the river, including volunteers, nongovernmental river chiefs (after the above conflict, they became employed in the LW district), and other advocates in the Rainbow Subdistrict and Nanyuan Subdistrict Office—they receive no salary, no social security, and have no title (nonsystem liaison status). At present, the team has a relatively clear organizational structure, and its internal division of labor consists of two groups: the Si Ma Chong inspection group and the comprehensive service group. The main activities of the inspection team are to inspect the surface reach of Si Ma Chong every Wednesday, examine its water quality, monitor these records, interview the residents of Yanyong, publicize any water environment treatment, report any problems in a timely manner, and supervise the improvement effects. According to its statistics, the “Le Xing Si Ma Chong” team has been patrolling for 7 years. Meanwhile, it has participated in the joint patrol of more than a dozen other urban rivers, including the Che Bei Chong, Hai Zhu Chong, Wu Chong, Sha Bei Chong, Xin Jie, Li Chi Wan Chong, and Dong Hao Chong. These team members have provided more than 8000 h of service, and their total inspection distance has reached nearly 6000 km. More than 20 environmental protection activities have been organized. More than 400 questionnaires have been collected from residents. The “Si Ma Chong Pollution Source Distribution Map” and other examples of water environment treatment information have been submitted to the functional departments for local advocacy, and more than 600 pieces of information have been shared with society via patrolling media (news media, Weibo, WeChat, etc.). Sharing these experiences has led to and promoted public participation in water environment treatment. Hence, since an effective, interactive relationship has been established with the official River Chief System, private river chiefs and residents, this water environment control has entered the stage of benign advocacy (the specific data are quoted from the speech of a representative of the civilian river chief, “Uncle MR”, who is currently in charge of the Si Ma Chung River Protection Team, and the statistics of other team members).
4.4. Advocacy Mechanism: Policy Learning via a Factor Game
A comparison of the above element tables clearly indicates that there are differences among the elements of the two parties advocating for the water environment treatment policy in the LW district of G city. On the one hand, due to the nature and characteristics of these two organizations, there is a vast inherent difference between the alliance members and the resources of the alliance. The government-led alliance has a professional team, formed from within the bureaucracy with public power, which occupies a large number of specialties. In contrast, the alliance led by Le Xing Si Ma Chong is composed of relatively loose, nonprofessional grassroots members and can be maintained only by volunteers and scattered social resources. On the other hand, the belief systems of these two parties also have certain discrepancies. In terms of their core beliefs, although their fundamental policy goals are water ecological management and restoration, they have organizational self-interest considerations in terms of their performance expectations. The party led by Ma Yong advocates for the formation of an open, participative, and monitorable governance structure and the improvement of governance performance monitoring and feedback mechanisms; the government-led water governance alliance seeks to continue the step-by-step and prevarication style of “block” segmentation. Such disparity is at once an important reason for and the fuse that sparks the evolution of advocacy behavior. Why is it feasible for this to promote policy advocacy?
4.4.1. Alliance Scale Expansion and Member Action Enhancement
Since its establishment, the “Le Xing Si Ma Chong” Water Conservation Team has promoted an environmental protection initiative—”paying attention to the rivers around you and taking notes on the rivers”—along the rivers in its jurisdiction. However, as a nonprofit grassroots organization, its ability to act and link resources is very limited. How can it continuously and effectively advocate for water environment treatment policies? Given the increase in its organizational activities and the expansion of its scope, how to maintain this grassroots alliance that lacks people, money, and a firm basis has become an urgent problem. Regarding the Le Xing Si Ma Chong team, its ongoing and long-term symbolic patrols of the river have caused some team members to seek to leave the team. However, its repeated, seemingly ineffective patrolling actions have also attracted more social forces from outside the basin—new alliance members—to join the coalition. Thus, on the one hand, the cycle of patrolling and protecting the rivers has attracted like-minded people who are also plagued by the odors and mosquitoes surrounding the Si Ma Chong River:
“The residents who have lived here for nearly 40 years have the habit of taking pictures to record the changes in the rivers, witnessing the turbidness of Si Ma Chong from clear to filthy and the stench. My heart is not good, and my life is more troublesome. There are many nuisance residents along the river, and I hope they can also be driven to work together for water environment treatment.” (quoted from 20190731CHJZ Rainbow Street Family Comprehensive Discussion Record, described by the team member “Cai Yi”, an active representative of water control advocacy and currently the main force on the water protection team). As early as 2011, “Cai Yi” had complained or even petitioned to the relevant departments regarding the streets and districts in her personal name, but she was rejected. After discovering the influence of the water protection team, she resolutely joined it and became its backbone).
On the other hand, the increasing membership on the water conservation team and the deepening participation in environmental protection activities have attracted the attention and support of professional environmental protection organizations (the focal case involved the technical and resource support of professional environmental protection organizations, such as the “GEP”). Via the cultivation of professional teams, the water conservation team has obtained the operational ability and professional guidance to communicate with the local social worker station (home comprehensive), successfully advocating for the inclusion of river patrol and flood protection into its social workers’ service tasks and performance hours. Local social workers have become team members and jointly organized public welfare activities, injecting vitality into the water conservation team. In addition, through the mechanism of social media vocalization, the influence of the organization has expanded; thus, the organization’s actions and subsequent developments have also received additional support. As a result, a water environment treatment advocacy coalition that is mainly focused on the “Le Xing Si Ma Chong Water Conservation Team” and united with professional environmental protection organizations, social work organizations, news media, and other social forces has emerged. Its core belief has also shifted from the original one “concerning records” to an active focus on “water environment treatment supervision and complaints”. This water environment treatment advocacy alliance, led by grassroots organizations, has therefore been fully realized; thus, it has been able to continuously propose actions to government water environment treatment departments.
“In 2013, the government almost did not receive some of our feedback. Then, we voiced them through residents’ complaints and some media. At that time, the number of complaints in Si Ma Chong was up to more than 100, and there were reports on Si Ma Chong almost every day. Such a high frequency is equivalent to exerting much pressure on the government. In 2014, the government took the initiative and directly contacted us to understand the cause of the complaints.” (according to 20190731CHJZ Rainbow Family Symposium Interview Data “MR Uncle” Introduction). Due to the surging number of complaints and their sensational media effect (the 2015 “Red River Incident”), the government-led water environment treatment coalition was forced to pay attention to its water environment treatment advocacy and to respond with actual action corrections (policy learning) to alleviate social pressure.
4.4.2. Alliance Resource Integration and Advocacy Improvement
Compared with the abundant resources owned by the government-led water environment treatment alliance, the available operational resources that the Le Xing Si Ma Chong Water Conservation Team controls are limited, not only in numbers but also in channels. However, the expanding size of the alliance and the improving action capacity of its members have injected new vitality into the water conservation team, providing greater resource support to the water environment treatment advocacy actions of its grassroots organizations.
The first of these is better resource support from social experts and water quality testing technology. With the help of the professional environmental protection organization GEP, the water conservation team is now linked to many professional resources in the field of environmental protection, providing a certain degree of specialized technical support for the operation of the water conservation team. This focus on resource integration, service docking and self-learning. According to the 20190731CHJZ Rainbow Family Comprehensive Symposium, the focal interview data of the group members show that their resources have been, on the one hand, self-study, and on the other hand, some training. Some of their learning resources are New Life’s links, river patrol activities, water quality testing technology, river protection research, visits to water sources, etc., but most of them have to rely on self-study. On the other hand, there is also an organization called the “Association of Old Engineers”, indicating that the organization’s model for enhancing its action capacity has made the “Le Xing Si Ma Chong” water conservation team one of the most prominent grassroots organizations in the water management of G City:
“New Life (GEP) introduced us to its knowledge of water and invited a retired senior engineer from the Water Affairs Bureau to come over and explain the situation of the water body of Si Ma Chong to us—the source, flow area, structure, etc.—deepening our understanding of the river next to our residences. The water intake comparison and laboratory tests were taught to us by the people from New Life (GEP).” (according to 20190731CHJZ Rainbow Family Symposium Interview Data “MR Uncle” Introduction, regarding an organization called the “Association of Old Engineers”, which is composed of some rather enthusiastic elderly engineers). One of the elderly engineers in urban construction, who we call “Feng Gong”, came to us on his own initiative. He was very familiar with the urban construction of G City and was enthusiastic about public welfare. Thus, we followed him to learn and asked questions when we did not understand something. This represents the process of self-learning and ability improvement.
The second improvement is a stronger link to public welfare support from social work organizations:
“Although the social worker station (Chongqing Street Jiazhuang in the previous case) has been split up, our connection with the social worker station has never been broken. In fact, our team also survived with their help. In addition, our accident insurance was needed because almost all of our patrols are outdoor and waterside; most of the patrol are retirees, so there is little risk. For example, some approved clothing, publicity materials, and some team building activities are all supported by their families” (cited from 20190731CHJZ Symposium MR Uncle’s Statement).
With the help of their link to GEP’s resources, the “team has always been at zero cost, including water quality testing equipment and consumables, which are also supported by GEP”. In fact, this kind of resource link has also connected the patrol and protection of the rivers to the number of hours of social work.
“Some of our team members are also volunteers at the social worker station. We recommend that they count their patrol hours as service hours in their time bank. This time bank can convert my current volunteer service time to the social worker station, free of charge, in the future. Service time…” (quoted from a conversation between SMC researchers and backbone team member “Cai Yi” while participating in the river patrol activities of Le Xing Si Ma Chong in 20190731).
Third, the information dissemination ability of the media has promoted the maximization of the benefits of the focal advocacy actions. As mentioned above, in the case of Si Ma Chong, a key figure, “Aunt Cai”, continuously reported her problems through the media as early as 2011–2012. According to an in-depth interview with “Aunt Cai” at the 20190731CHJZ forum: “I have been on the Pearl River Channel, TVS4, and Guangdong News Channel. However, the relevant departments did not give a response; there was no response. So, I was very angry, and I felt that I must join the patrol team and find an organizational group to speak out.” Such uses of the voice of the organization and exposures by the media have influenced the policy subsystem, attracting the attention of government departments. Through its use of media platforms, the organization has rapidly expanded its influence. The “Red River Incident” truly detonated the conflict and game of beliefs, quickly communicating the beliefs of the organization through the power of the media, attracting the attention of the public, and thus expanding the alliance to the extent that the government-led water environment treatment alliance had no choice but to address it. Policy amendments were made, and leaders of various functional departments and other river chiefs were convened to summarize the specific problems in this operation process of the River Chief System and formulate detailed rules. In addition, after linking resources and expanding its alliance and influence, the water conservation team obtained many opportunities to serve the community in depth, participate in public welfare lectures on environmental protection in elementary and middle schools, and contact various groups, e.g., other social organizations, schools, and researchers on environmental issues. Relevant groups’ and individuals’ practical investigation activities have continuously enhanced their influence in the community, consolidating their sense of presence and centripetal force, greatly enhancing social trust, and improving the efficacy and publicity of social mobilization and advocacy.
4.4.3. Belief System: Mutual Absorption and Embedding
As mentioned above, due to the natural differences between grassroots organization alliances and government-led alliances in terms of their organizational nature, function, cognition, information, and values, there are natural differences among any alliance’s belief systems. However, the relevant causes and consequences in our focal case are clear in the related research and interviews. It is obvious that the two groups are not in sharp contrast in terms of the alliance’s most fundamental core beliefs concerning water environment treatment policies.
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Mutual absorption of core policy beliefs
On the one hand, in terms of policy goals (since 2014, G City has established a pilot river length system at all levels; thus, it set the goal of water environment management earlier), both the grassroots organization-led coalition and the government-led coalition hope that the water quality of the Si Ma Chong can be improved. Based on this common goal, policy learning between the two can occur, policy advocacy can become effective, and the core belief can be realized. The key factor is reorganization. However, on the other hand, in terms of the organization’s performance expectation, the two sides have not violated the organization’s self-interest principle. That is, the relationship between environmental protection and social and economic development, people’s livelihood and even stability maintenance should be a balanced one:
“We have tried to use the suspension of transactions on the three subplatforms to force village cadres and village collectives to fulfill industrial pollution interception and management reform, and we have achieved some results, but we cannot always do this. This leads to dissatisfaction”. According to the interview record of 20180907L WQHZB, leader Z suggested, “This year’s task is to pick 7103 rivers in our region, with 53 black and smelly rivers that we have to govern one by one. I think the river length system has a long way to go.” Thus, the task of water control is a systematic project, which requires a little bit of time. Therefore, there is a certain performance difference between the two parties in terms of their organizational functions and interests. Through a comparison of their core beliefs, it is clear why the early reports and complaints of the grassroots combination in this case were ineffective: insufficient force distribution. In fact, via the continuous advocacy and practices of Le Xing Si Ma Chong, the government-led water environment treatment alliance gradually opened its water environment treatment feedback channel and then continually explained its policy objectives and action plans to grassroots organizations during their interactions; hence, these grassroots organizations also deepened their knowledge through policy learning. Understanding the other issues implicated in the field of water governance policy and their mutual absorption of goals and values have prevented these two groups’ core beliefs from developing irreconcilable differences.
- (2)
Balancing and embedding secondary beliefs
Our description of the case has revealed that divergence in the alliance’s secondary beliefs was both the cause and fuse of the detonation of the alliance’s internal conflict. First, in terms of power proposition, the grassroots alliance required more information on water environment treatment for effective dialog and advocated for the necessity of diversified participation and multidimensional supervision. However, the salient official had the final say. Second, in terms of supervision and reporting, the grassroots organization alliance was looking for a more convenient and efficient feedback method. However, this was counterproductive. Any “synergy under the River Chief System” was still constrained by this “block” relationship. Third, in terms of behavior, the grassroots organizations advocating for better water governance for many years hoped to observe acceptance behavior that was proactive, with a beginning and end. However, in reality, such behaviors were passive; they were even admonished with “should not make phone calls”. The long-term divergence in minor beliefs thus rendered the “Red River Incident” a fuse, leading the grassroots organizations to adopt a more radical advocacy model.
The policy advocacy action of “media exposure” was the method chosen due to the divergence in the beliefs of the grassroots coalition and the government-led water environment treatment coalition. As a “no fight but no acquaintance” group, the water environment treatment alliance led by the “Le Xing Si Ma Chong” water conservation grassroots organization thus successfully persuaded the government-led coalition to perform policy learning (belief revision) through its progressive advocacy strategy and bold resistance. Due to external social events, the government’s water management departments became aware of the coordination barriers within the relevant subsystems, the salient allocation of powers and responsibilities, and the obvious power of public participation. This is not only a policy-oriented learning concept in the framework of advocacy alliances but also a “policy restructuring” due to the “common understanding” of both parties. “The “Red River Incident” therefore played a critical role in opening the originally closed black box of water environment treatment policy. The relevant grassroots agents, who were later absorbed by the system and named “civil river chiefs”, effectively intervened in the water environment treatment policy agenda through their faith and advocacy, and the concessions of the official alliance further promoted the formation of “common understanding”, creating a benign situation. Hence, both a “policy–community” inter-embedded model and an effective policy advocacy system were established.