Examining the Relationships between Visitors Profile, Satisfaction and Revisit Intentions: Evidence from Romanian Ecotourism Destinations
Abstract
:1. Introduction
1.1. Visitors’ Profile
1.2. Satisfaction
1.3. Relationship between Destination Satisfaction and Revisit Intentions
2. Materials and Methods
2.1. Setting the Scene: Romanian Ecotourism Destinations and Visitors Profile
2.2. Research Design and Data Collection
2.3. Data Processing
3. Results
3.1. Demographic and Travel Characteristic of the Sample
3.2. Attribute-Level Satisfaction Factors
3.3. The Relationship between Visitors Segments and Satisfaction
3.4. The Relationship between the Four Ecotourism Destinations and the Level of Satisfaction
3.5. The Influence of the Attribute-Level Satisfaction Factors on the Revisit Intention
3.6. The Relationship between the Visitors Segments and the Revisit Intention
4. Discussion
5. Conclusions and Implications
Research Limitations and Future Research Directions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Indicators | Ecotourism Destination | |||
---|---|---|---|---|
Eco Maramureș | Țara Dornelor | Pădurea Craiului | Transylvanian Highlands | |
No. of accommodation units | 134 | 227 | 33 | 82 |
No. of beds | 1805 | 4692 | 729 | 1421 |
No. of visitor centres and tourist information offices | 5 | 2 | 5 | 3 |
Characteristics | % from Total Sample |
---|---|
Age | |
Under 18 years | 1.6% |
18–29 years | 20.5% |
30–50 years | 56.2% |
51–65 years | 17.8% |
Over 65 years | 3.9% |
Monthly income | |
Under EUR 215 | 5.2% |
EUR 215–430 | 19.9% |
EUR 431–645 | 32.7% |
EUR 646–1077 | 23.0% |
Over EUR 1077 | 19.2% |
Education | |
Lower-secondary education | 1.7% |
Upper and post-secondary education | 27.5% |
Higher education | 70.8% |
Occupation | |
Active people | 77.5% |
Retired | 12.8% |
Inactive people | 9.7% |
Country of residence | |
Romania | 79.9% |
Other countries | 20.1% |
Visitor segments according the visit purpose | |
Nature travellers | 41.7% |
Culture travellers | 29.5% |
Leisure travellers | 15.0% |
Eclectic travellers | 13.8% |
Ecotourism destination | |
Eco Maramureș | 31.4% |
Țara Dornelor | 20.5% |
Pădurea Craiului | 30.6% |
Transylvanian Highlands | 17.5% |
Satisfaction Items | Mean | SD |
---|---|---|
Cleanliness in destination | 3.9537 | 0.83531 |
Conservation of natural heritage | 4.1639 | 0.73399 |
Conservation of cultural heritage | 3.9611 | 0.75917 |
Direction signs to tourist attractions | 3.7172 | 0.89744 |
Parking near attractions | 3.6234 | 0.97545 |
Quality of lodging | 4.3791 | 0.65933 |
Quality of dining | 4.3906 | 0.75040 |
Guiding | 4.3437 | 0.88344 |
Spa facilities | 4.1364 | 0.56023 |
Accessibility of local tourist attractions | 3.9446 | 0.81324 |
Visitor centres | 4.6667 | 0.57735 |
Shopping facilities | 4.4000 | 0.63246 |
Souvenirs | 3.9923 | 0.81489 |
Interpretation and information services | 3.7150 | 1.02306 |
Festivals and events | 3.8028 | 0.95048 |
Loadings | |||
---|---|---|---|
Satisfaction Items | Factor 1 | Factor 2 | Factor 3 |
Accessibility of local tourist attractions | 0.661 | ||
Interpretation and information services | 0.690 | ||
Direction signs to tourist attractions | 0.816 | ||
Parking near attractions | 0.618 | ||
Quality of lodging | 0.828 | ||
Quality of dining | 0.864 | ||
Cleanliness in destination | 0.528 | ||
Conservation of natural heritage | 0.870 | ||
Conservation of cultural heritage | 0.726 | ||
Eigenvalues | 2.80 | 1.55 | 1.11 |
Percent of variance explained | 31.16% | 17.22% | 12.37% |
Visitor Segments | Attribute-Level Satisfaction Factor | ||
---|---|---|---|
Attractions and Information Services | Amenities | Conservation of Natural and Cultural Heritage | |
Mean | Mean | Mean | |
Nature travelers | 3.73 | 4.05 | 4.10 |
Culture travelers | 3.78 | 4.34 | 4.18 |
Leisure travelers | 3.81 | 4.04 | 3.94 |
Eclectic travelers | 3.67 | 4.09 | 3.90 |
General mean | 3.75 | 4.15 | 4.09 |
ANOVA | |||
F | 0.985 | 12.526 | 5.438 |
Sig. | 0.399 | 0.000 | 0.001 |
Ecotourism Destination | Attribute-Level Satisfaction Factor | ||
---|---|---|---|
Attractions and Information Services | Amenities | Conservation of Natural and Cultural Heritage | |
Mean | Mean | Mean | |
Eco Maramureș | 3.90 | 4.37 | 4.07 |
Țara Dornelor | 3,91 | 4.11 | 4.06 |
Pădurea Craiului | 3.64 | 3.94 | 4.01 |
Transylvanian Highlands | 3.55 | 4.14 | 4.28 |
General mean | 3.75 | 4.15 | 4.09 |
ANOVA | |||
F | 12.286 | 21.759 | 6.070 |
Sig. | 0.000 | 0.000 | 0.000 |
Revisit Intention | Attribute-Level Satisfaction Factor | ||
---|---|---|---|
Attractions and Information Services | Amenities | Conservation of Natural and Cultural Heritage | |
Mean | Mean | Mean | |
Yes | 3.78 | 4.18 | 4.07 |
No | 3.50 | 4.09 | 4.04 |
Function 1 | |
---|---|
Attract | 1.399 |
(Constant) | −5.196 |
Revisit Intention | Nature Travelers | Culture Travelers | Leisure Travelers | Eclectic Travelers | Pearson Chi-Square | Sig. |
---|---|---|---|---|---|---|
Yes | 85.1% | 64.5% | 78.7% | 79.4% | 48.86 | 0.00 |
No | 14.9% | 35.5% | 21.3% | 20.6% |
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Constantin, C.P.; Ispas, A.; Candrea, A.N. Examining the Relationships between Visitors Profile, Satisfaction and Revisit Intentions: Evidence from Romanian Ecotourism Destinations. Land 2022, 11, 186. https://doi.org/10.3390/land11020186
Constantin CP, Ispas A, Candrea AN. Examining the Relationships between Visitors Profile, Satisfaction and Revisit Intentions: Evidence from Romanian Ecotourism Destinations. Land. 2022; 11(2):186. https://doi.org/10.3390/land11020186
Chicago/Turabian StyleConstantin, Cristinel Petrișor, Ana Ispas, and Adina Nicoleta Candrea. 2022. "Examining the Relationships between Visitors Profile, Satisfaction and Revisit Intentions: Evidence from Romanian Ecotourism Destinations" Land 11, no. 2: 186. https://doi.org/10.3390/land11020186
APA StyleConstantin, C. P., Ispas, A., & Candrea, A. N. (2022). Examining the Relationships between Visitors Profile, Satisfaction and Revisit Intentions: Evidence from Romanian Ecotourism Destinations. Land, 11(2), 186. https://doi.org/10.3390/land11020186