1. Introduction
Indonesia’s rural communities and agricultural systems, as well as the relationship between villages and cities, have been impacted by industrialization and urbanization [
1,
2]. Since the Green Revolution in 1968, traditional farming methods in Indonesia’s Javanese rural farming community have been transformed using more efficient, mechanized, and highly modernized approaches [
3,
4]. The farming culture that was once an integral component of the environment, securing biodiversity [
5] and materializing collective beliefs and values based on traditional spirituality and philosophy, has gradually diminished due to the increase in commercial capacity and modern living [
6,
7].
For many, the wisdom of traditional farming culture, which once benefited from its coexistence with biodiversity, thoughtful natural resource management, and a mindful societal education, is less attractive and outdated compared to modern materialistic lifestyles. This transformation was further accelerated by Indonesia’s Green Revolution policies, which favored the appointment of outside officials to communities, implementing policies and subsidies that enforce regional development agendas and technical efficiency in farming [
8]. Furthermore, the policies related to urbanization have exacerbated the divide between villages and cities, resulting in the unequal economic growth that influenced the Great Migration and has left rural areas exploited and underdeveloped [
9]. These changes have also transformed kinship-centered agrarian communities into industrial-like agriculture with bureaucratic administrative systems and exploitative top-down relationships [
10,
11].
In rural communities, there is a need to pursue a different ideal and approach to design practices that can bring positive and sustainable social changes so as to support existing cultural practices and reduce environmental impacts. Designs for rural wellbeing and livelihoods need to account for a range of sustainability challenges while being sensitive to existing traditions and providing a voice for the community. Participatory co-design approaches based on local and traditional learning philosophy can support sustainable development. Participatory design approaches are carried out by learning about life in the field and becoming familiar with local wisdom, with guidance from the local community. Active participation triggers information exchange and co-produced knowledge through a range of activities [
12,
13]. Design principles, concepts, and their implementation should therefore be generated from local ideas and inspired by traditional culture.
This paper investigates the extent to which a participatory and co-design approaches with a conceptual learning and design framework can be manifested with the community. This research, conducted in Sabrang Village, Indonesia, aimed to generate awareness of sustainable living by reviving agricultural educational and cultural possibilities. We started by introducing a participatory design approach based on the ethos and knowledge systems of the local community. Then, using participatory learning and action techniques in participation with multiple stakeholders from the farming community, local government, academia, and students, we conducted field activities focused on ethnographic activities for the collection of data and information, material and cultural studies, and the mapping of local treasures for idea generation and planning. From these findings, we applied the notion of design for living and design culture as a design precept and a learning technique based on local culture in order to enhance sustainable development practices in Sabrang Village and offer recommendations for sustainable development pathways.
2. Review of the Co-Design Approach and Participatory Learning and Action Framework
Designers need to investigate opportunities to aid in social transformation not only in terms of their political implications, but also to support social change, potentially in combination with participatory educational approaches [
14]. In many regions across the world, such as Indonesia, design education still employs a classical approach, where the user is the passive object of study [
15,
16,
17,
18]. In comparison, in the contemporary design discipline, designers must not only comprehend the precept and praxis of the participation design but also facilitate concrete planning and space-making for the co-creation of mutual learning and knowledge [
19,
20,
21,
22], encouraging new habits that lead to social change [
23,
24,
25], recognizing regenerative potential in order to mediate the ethical advancement of both human civilization and the natural environment [
26,
27], recognize local wisdom, traditional technology, and biocultural heritage [
28,
29,
30,
31,
32,
33,
34], and address the inconveniently absent relationship between villages and cities [
35]. This new participatory design approach seeks to include and actively involve stakeholders, particularly future users or benefit recipients, as design partners or co-designers [
36,
37].
The term “participatory learning in design” draws upon the importance of reflective observation and actions of documentation for the purpose of knowledge acquisition through experience, as “the process of learning from experience is ubiquitous, present in human activity everywhere all the time” [
38]. As the participatory learning in design process employs an ethnographic approach in order to understand the native point-of-view [
39], it calls for involved participants to situate their five senses in the field in order to collect information about ways of living, ecology, historical records, cultural activities, religious rituals, food, and material culture, with a view to defining which activities can be factored into a design to support the sustainability of the life of the impacted community. Participatory design should transcend cultural and professional barriers, supporting collective decision-making, and enable everyone to participate effectively in a variety of ways in the formulation of all decisions that affect them [
40].
Social innovation by design, such as participatory design, refers to research and practices conducted by professional designers that emphasize the empowerment of marginalized groups of people by including them in the processes of design. Participatory design is a value-centered design approach [
41], as it focuses on the facilitation of marginalized groups through participation [
42,
43,
44], especially in the public sector, with the help of participatory learning and action processes [
45]. Participatory design is often used by designers who specialize in regional development and community empowerment in order to examine a variety of socio-economic conditions, such as politics, ethos, belief systems, and emotional states that may be connected to ecological and environmental conditions, which can inform the design process. Sustainability transformations, which are often highlighted in any regional development or community empowerment study, also require a participatory design in order to be inclusive and attentive to the needs of non-humans [
23,
25]. Despite the evolution and diversification of participatory design approaches to addressing different aspects of inclusion, the anthropocentric value system remains dominant [
46]. To tackle this, a conceptual design framework that addresses the needs of both human and non-human stakeholders should draw from the ethos and knowledge systems of the local community.
To design is to create a way of living. Therefore, design is at the heart of sustainable regional development [
30,
47,
48], which should consider traditional ecological knowledge (TEK) [
32]. In the design for living, the context of the design refers not only to technology or the practice of making everyday utilitarian objects but also to plans and culture-generating actions aiming to support people in their surroundings, activities, and communities, which contribute to the fulfillment of basic needs, such as a healthy environment for food security, economy, dwellings, socio-educational activity, or any creative pursuit. The locality and cultural specificity of a region and its indigenous community can also be identified by understanding the many factors that foster local potential, including humans and non-humans who dwell in the area and their relationships with stakeholders and traditional values, in order to encourage inclusive, pedagogical, and transformative design practices. The appropriation of local TEK and other cultural specificity in a region, in the context of design, can emphasize the traditionality of a region. This can promote not only the sustainability of co-design activities but also new possibilities, such as local tourism and the revitalization of regional identity, in order to increase the sense of attachment of the villagers to, and their satisfaction with, their own land, livelihoods, and tradition, therefore enhancing local pride as a method of maintaining participation in the protection and preservation of their local heritage [
49].
Ezio Manzini [
50] described the important aspects of social design as openness, connectedness, locality, familiarity, and responsibility, which can be achieved through small-scale projects aimed towards social innovation to increase collective potentialities. Manzini and Nigel Cross [
14] emphasized the need for design practices that develop collaborative forms of engagement within the design process, where common people, citizens, local communities, and professionals from different disciplines can participate in decision-making, exchange knowledge deriving from diverse experiences, and gain insights into the intricate relationships and interconnectedness of things. The design approach encourages designers and non-designers alike to rethink the idea of local development. It often involves multiple stakeholders acting as a common good that enhances a sense of place, heritage, and sustainable knowledge and practices. In this sense, it addresses the questions of how collaboration, in a multi-sector and multi-actor context, is significant for the social dynamics and powerplay between the internal/external stakeholders and how this dynamic can foster proactive ability in the development process, or if the process yields another top-down or egalitarian partnership and, indeed, if an outside perspective can help to reverse any negative trends that occur at the local level [
34].
Participatory learning and action methods are employed in the processes of the design for living in order to encourage sense-making through participation in specific spaces and communities and practices that facilitate the learning of all participants by grasping their experience and transforming it. A foremost principle of these methods is the co-creation of knowledge and the process of its acquisition through experience that, at first, occurs peripherally, but then gradually increases in terms of complexity and engagement. People from outside the community, mostly designers, students, and other experts who position themselves as learners, expose themselves to subjective feelings and emotional conditions that are created by in situ interactions. In turn, this shapes the ways of thinking and judgment and influences collective action. In addition, the co-creation of knowledge and acquisition of experiential knowledge can serve to subjectify the narratives of the design process. The existing local narratives, such as prevalent myths and folklore that construct the ethnographic images which are grounded in the local community’s activity and material culture, can be enhanced by external participants and, as a result, local identity can be reproduced based on experienced and historical memory [
51]. In this sense, the production of the traditional and the local identity, through the co-production of ethnographic images by internal and external participants, is a continuous process of creativity and adjustment [
52]. The recreated ethnographic images act as the raw materials that can transform any services and/or products yielded by the participatory process into culturally meaningful products that have value beyond their use or exchange value or be factored into a branding strategy [
53].
The approach of participatory design is not limited to Western scholarship. In Japan, the cathartic post-war reformation and environmental devastation caused by nation-wide industrialization, driven by capitalism and over-consumption, exacerbated social issues and prompted Japanese designers to reconsider the value of design and re-orient their approaches [
45,
54,
55,
56,
57]. Research approaches transitioned from methods that were heavily oriented towards the Western tradition of industry-led design to one based on reigniting traditional wisdom, values, and their influence, oriented towards the preservation of symbiotic relationships between humans and nature, which are core tenets of Japanese living. Similar to the Scandinavian design tradition, which focuses on the democratization of design in everyday society through the dialectics of tradition and transcendence in order to address the tension between
what is and
what could be [
58], Japanese design developed a participatory approach heavily inspired by the traditional ethos and aesthetics of craftsmen who create the culture that embodies the philosophies of Shintoism and Buddhism [
59]. Japanese design was directed towards a more holistic approach so as to address environmental and socio-spiritual issues to design and implement community/regional development models for promoting social acceptability, economic resiliency, and environmental soundness. For Japanese design scholars and practitioners, this modern design practice underwent an indigenization process and became a common folk activity, resonating with older methods of object-making
(mono-dzukuri), tool-using, and craft traditions of folk-culture [
55,
59]. In the Japanese local terminology, the real meaning of design comes from the word
ishou (Jp. 意匠, merging the two sinographs 意 (i), meaning will or intention (produced in the immaterial heart), and 匠 (shou), meaning craft-making) [
45]. Thus, design can be defined as a form of intention, reflecting the heart of a designer, who uses his hands, skills, and tools in order to materialize intended, perceivable objects.
Many design practices in Japan are based on traditional cultural values and deal with identity-making, community-building, and relation-making. In the Japanese context, design is a creative engagement activity that not only considers the creation/use and embellishment of objects or the application of cutting-edge technology but also, most importantly, concerns the mind–heart–body interaction in the embodiment of intentions vis-a-vis the purpose and the lives that it will affect. Following this perspective, the design process needs to incorporate bi-directional experiential learning, the generation of meaning, the formation of ideas, and decision-making activities, in addition to form-making, which allows a group or individuals to build new capacities, shape public understanding, and change their lifeworld. In this way of thinking, design is a way of addressing social issues, where certain subjects are co-produced in a given space and time through processes, participation, and the utilization of the designed objects (systems, services, or products) [
60,
61,
62].
Within the sphere of the Japanese traditional education system, allegorical examples drawn from everyday life, agriculture, or expressions of nature influence many learning precepts (Jp. iinarawashi) designed to pass on wisdom, philosophy, or complex ideas in simple and memorable ways. Among the principles of the design for living, the design culture generated by the Japanese design culture lab, the precept to learn about life in the field (Jp. no ni dete seikatsu wo manabu) is derived from an ethos through which the method and tools of participatory learning and action are developed. With this precept in mind, designers/students are encouraged to actively engage with the people and natural environment, involving themselves in living scenarios in order to learn the ways of life, history, local wisdom, and materials, so as to collect insights and knowledge for the development of participatory techniques.
In this project, we adopted Japanese design values within the context of the guiding principles of participatory design, which are primarily concerned with facilitating democratic practices, situation-based actions, and mutual learning through activities and workshops. Mutual learning is acquired primarily through exposure to phenomena, direct interactions, and experience of the living spaces of people who are engaged in activities with one another and/or with the lived environment (e.g., nature and life forms), albeit unconsciously. In this transdisciplinary design practice, the experiences of those involved in the design may also be valuable, as knowledge is co-created to inform and influence the outcome of the design, which often takes the form of a service, artifact, or intervention [
63]. The recognition of this whole environment, both internally and externally, is also considered to be important [
64], since it creates a space for acknowledging the importance of traditional knowledge and value systems.
4. Results
4.1. Initiation Meeting and Niteni Treasure Mapping
The participatory processes were co-developed organically by all participants with the overarching aims, goals, and objectives identified at the initiation meeting. In addition, at the initiation meeting, future activities, the involvement of stakeholders, and the practical design of the project were discussed while recognizing that there would be scope for change and that the project would be co-developed by all participants.
In the first step of the project, eight
niteni themes were identified: (1) rice fields, (2) the environment and ecosystem, (3) activities, (4) livelihood and people, (5) traditional values and farming culture, (6) other public infrastructure, (7) crafting skills, manufacturing, and the economy, and (8) nature and scenery (
Table 2). Through this simple engagement, everyone exchanged perspectives, learned to see things differently, and used tools to visualize ideas. These activities included the sharing of meals during discussion forums, taking photographs, and the use of drawings and storytelling during visual presentations. These activities created a more relaxed environment, in which participants and internal stakeholders engaged in expressive dialogue.
Moving beyond the treasure mapping activities, implemented through informal interviews and focus group discussions, a range of challenges associated with each of the eight
niteni themes were identified (
Table 2). We confirmed that farmers face issues related to modernized agricultural practices and the usage of various chemical agents that are destroying the natural nutrient cycle, depleting biodiversity, and yielding less favorable production rates—an issue facing agriculture across Indonesia. Other more specific issues related to farming in the region were also identified, such as water and land degradation caused by the accumulation of household waste and plastic waste, as well as the use of chemical pesticides. Issues regarding the lack of good economic models for the promotion of traditional farming were also identified.
Specifically, the assessment found that farmers have never had the opportunity to be self-sustaining in terms of the marketing of traditional crops due to their dependence on the central government and larger agricultural corporations. In terms of traditional values and cultural experience, they experienced the loss of the true taste of Delanggu as a result of their inability to plant the local rice, Rojolele Delanggu. The community identified a loss of the food culture that was born from this authentic rice variety. For the past thirty years, farmers have not planted local rice varieties, and various traditional activities have not been practiced for twenty-five years. There have been no farming activities aiming to promote local customs, since the community has had to rely on the government’s agricultural agenda. The damage is threefold. Firstly, the community’s social-spiritual needs are neglected, as there are no agricultural-based social platforms for the promotion of generational communal values. Secondly, there are no social gatherings aiming to prepare farming-associated festivals that promote the local customs and food culture. Thirdly, a decreasing sense of place, sense of ownership, and pride in the land was observed especially in the younger generation.
The loss of traditional practices has been exacerbated by the youth’s lack of interest in farming. Furthermore, the youth association (Karang Taruna) no longer actively participates in village affairs, resulting in the loss of the sense of solidarity, namely guyub (comradeship) and gotong royong (collaboration and cooperativeness). Routine farming activities and top-down initiatives, without any development or accompaniment, have caused the farmers to lose their ‘sense of growing the land’ and connection to, or respect for, nature. Soil and water degradation is also considered as a cause of the bland taste of crops, such as vegetables and tubers. In conjunction, we found that the culture centered on ecological preservation, including the treatment of the land in pre-farming and post-harvest activities, as well as the maintenance of rice fields, the control of nature-supported pests, and the associated rituals, such as Wiwitan, Ngani-ngani, and Slametan, which created awareness of the symbiotic relationships, had been loss and/or remained unperformed.
The participants also identified climate change and its effects on
Pranatamangsa as challenges. The traditional natural cycles could no longer be relied on by the farmers; however, they still found a place for the indigenous education of
niteni by reflecting on the importance of nature and human interactions fostered through traditional practices. With the climate crisis worsening and the symbiotic culture disappearing, it was time to reconsider their approach to sustainability and innovation [
32].
4.2. Idea Generation and Future Priorities
The first output from this activity was a set of development priorities generated by the participants. Participants with design backgrounds responded creatively to stimuli, which inspired non-designer members to expand their imaginations and participation in the idea generation process. Design students, who were also involved from the beginning, were especially eager to share what they had learned outside of university. Since agriculture-related knowledge has never been part of the formal school curriculum, they learned this information collectively through the project. In terms of co-design practice, the students learned the situated actions of participatory design in real-time, while the community learned how people from outside the village value the different domains of
niteni, the treasures, which range from traditional values to nature and scenery. During this period, participants from outside the community stayed and developed relationships with the community and, in turn, acquired knowledge through experiential mutual learning. The outcome of this idea generation activity was a list of future development activities, which ranged from the branding of Rojelele Delanggu rice, logo design, packaging, and social-media outlets to ecotourism infrastructure (
Table 3).
Building on the future development priorities, pairwise rankings were used to rank the priorities based on their environmental soundness, indigenous values, and concerns about biodiversity preservation, socio-economic development, education, and food security. The top-ranked priority was the re-cultivation of local rice varieties (Rojolele Delanggu), which could be used as a promotion strategy for ecotourism. The second-highest-ranked priority was the revitalization of farming-associated rituals and festivals to restore the sense of gratitude, as well as gotong-royong and guyub (togetherness and comradeship). These performances celebrate the harvest, revive food culture, and encourage schoolchildren and women to familiarize themselves with the potential uses of rice straw by making straw puppets and crafts. This priority was also related to the third-highest priority, the revitalization of Delanggu food culture. While other priorities were not ranked as highly, they can also be considered as activities which support re-cultivation. These included the development of organic fertilizers, the addition of filters to the irrigation systems to reduce pollution in the water way, which focuses on engineering solutions, and the development of a new ecotourism infrastructure, which represents a type of activity that can be led by the community. Traditional farming methods based on Pranatamangsa are centered on the cyclical observation of natural cycles, such as birds laying eggs and feeding hatchlings, and experiential learning is regarded as a way for people to understand this connection. Methods include backward-planting, soil-testing, the observation of rice plants from huts, and allowing local birds to hunt during the insect breeding season, because birds are considered as a natural form of pest control.
Follow-up interviews with the farmers and one village elder on the local traditions which could support priorities such as ecotourism confirmed the centrality of rice to many of these priorities. Rice is traditionally believed to be the embodiment of the rice goddess; hence, the farmers afford it respectful and gentle treatment in the form of a permission ritual and the cutting of the pinnacle using a specialized knife (Ngani-ani). Through this technique, longer and more pliant straw can be yielded, as the agricultural by-products can be used as raw materials for crafting and building. The villagers also stated that traditional harvesting can only be performed by women, because traditional beliefs considered the rice plant to represent a pregnant goddess; hence, symbolically, women act as midwives by gently assisting the plants to deliver the rice. The ceremony continues, where Wiwitan, the embodiment of gratitude and appreciation of the harvest time, is performed at the rice fields and at the farmer’s house, led by a female shaman. Following this, the Slametan festival takes place, with the entire village community cooking and eating together in order to celebrate a successful harvest. These local traditions are examples of potential activities that the project identified as requiring revival in order to re-affirm traditional ecological knowledge. In addition, the Rojolele Delanggu rice variety was considered to be well-suited to the land’s geo-nutrients and was recognized as influencing a healthier farming culture that supports the natural ecosystem. Thus, its revival is crucial for the restoration of the nutrient cycle and the re-management of the land and irrigation systems.
4.3. Craft Design Workshops
The aim of the service and product design activity was to create design concepts to support the revival of local rice farming and rice varieties (Rojolele Delanggu), addressing the lack of promotion, marketing, and regional branding through farming associations, logo and packaging designs, food culture for the empowerment of regional identity, and potential craft product opportunities (
Figure 5). Under the supervision of the farmers and village elders, describing folk stories related to rice, rice-farming activities, and the traditions and belief systems, external stakeholders (students and academics) designed product packaging. Using semantics, the identity of the rice-producing communities, and the value of rice in packaging illustrations, as well as written information concerning traditions, a farming method and nutritional content were created (
Figure 5). This process was guided by the previous co-design activities.
Rojolele Delanggu rice was targeted for use in the premium market, using a marketing strategy that informs consumers about exactly what makes this local rice special and the identity of the community who produce it. In addition to designing the packaging, the design participants also developed strategies for social media platforms. The outputs and the media coverage resulted in a governmental agency contacting the community with the aim of registering the authentic rice variety as a regional specialty, and in interest from a company that sought to provide funding and to establish a facility in order to promote the taste of the rice and the community.
4.4. Project Reflection and Evaluation
The project in Sabrang village fostered a collaborative attitude among the stakeholders. Here, all involved members participated in the acquisition of new knowledge and knowledge sharing. Based on the evaluation of the 12 farmers’ satisfaction levels, we found that the average level of satisfaction with the activities ranged from 3 to 5 on a 5-point Likert scale, where 5 is highly satisfied (
Figure 6 and
Appendix A). Meanwhile, based on our qualitative reflections, we believed that the activity was successful and observed that the designers and students learned from the farmers about the true potential of traditional farming, celebratory rituals, and the local food culture built on the esteemed taste of the indigenous rice variety. External stakeholders, who had never stepped into the muddy waters of rice fields, participated from the first step in clearing the field to the planting and care of the rice plants and the harvest.
5. Discussion
The participatory design approach applied in this study contributed to community activities on multiple levels, from the re-acclimation of traditional learning methods and the revitalization of the local rice variety and its associated ritualistic activities to the co-designing of services and products. For example, women farmers proposed their own activities, together with the university team, such as the preparation of a garden, initiating income-generating gardening activities, and the naming of their garden. The women farmers established their own group identity (Kelompok Wanita Tani Sedyo Mulyo, Women Farmers’ Association, Sedyo Mulyo) and named a piece of land used for the activity (Mojo Ayem). Despite the differences among various participants, such joint activities undertaken with the university team demonstrated how the participatory approach provided a voice to all actors, including women, who typically have less opportunity to speak out. We found that the discussion forums and idea-generating visualization tools supported a range of perspectives. The process of
design for living and
design culture was based on mutual understanding, empathy, appreciation, and the experience of learning and action in the field. Drawing upon the precept of
niteni, the farmers, local community, and university design students applied a diversified traditional ideology and praxis to the discipline of design. Thus, this research intended to pave the way for a more inclusive design approach that can enrich the Indonesian design discipline. In particular, it can acclimate the pedagogical and experiential aspects of design for the purpose of the co-production of knowledge by both designer and non-designer participants. Following the six-step ladder of citizen participation mentioned by Arnstein (1969) [
74], the process in Sabrang followed the method of partnership participation, where the community works together with the government sectors and other sectors.
This research demonstrated the possibility of the participatory design approach with a conceptual learning and design framework to be incorporated into a co-design process, undertaken in cooperation with the community in Sabrang village. Niteni provides mutual experiential learning in the forms of field exploration, discussion forums, and treasure mapping, with six design activity aspects aiming to revitalize Sabrang village’s agricultural potential in multiple ways, including: (1) farming community empowerment through organic plantation and rice farming; (2) environmental soundness via the revitalization and conservation of local rice varieties (Rojolele Delanggu); (3) the rebranding of the Sabrang locality and craft making by exploring the community’s potential to produce and manage agricultural by-products, such as straw taken as a raw material for production; (4) cultural festivals aiming to promote local entertainment and re-fortify social kinship; (5) the niteni practice of engendering learning activities by observing nature, people, and the activities of natural elements and wildlife in relation to the (re)recognition of potential treasures and knowledge; and (6) the generation of economic activities within the community by considering activities of the wider public, such as a farmers’ markets, and establishing sites for co-design activities, such as educational eco-tourism.
Paving the way forward, we acknowledge that collaboration with the multiple stakeholders provides a good participatory design process which enabled the identification of experiential and mutual learning potentials [
21,
34,
45,
50]. However, in order to ensure that these activities are sustainable, the key leaders in the community and sectors which support the project must be maintained and reinforced. A fundamental challenge encountered in this project was the generation gap. Participants were mostly in their late 50s and mid-70s, and the immediate successor generation (who are in their productive years) was missing. Meanwhile, children in the community may inherit knowledge and be inspired by activities in their formative years participated. Maintaining their involvement is a challenge and a future opportunity, since, in this project, the children were excited to be involved in the participatory learning activities (especially in the ritualistic festivals, straw toy making, and traditional games) and were encouraged to participate further. Another challenge for the community was miscoordination and miscommunication with the government stakeholders concerning the management of funds. Finally, land and water management and adapting to climate change are crucial to the success of efforts to revive the authentic taste of the rice through ensuring the quality water and land. Only when the farmers harvested their first vegetables and tubers and tasted the blandness did they begin to recognize the connection between the conditions of the climate, nature, and the quality of their harvest.
The positive changes that were observed from the project included the attitude of the local government towards this project, with the government now acknowledging that there is economic value in revitalizing the almost-lost rice variety. The local people also learned to voice their opinions. Capacity building was also observed in the making of straw ropes, an initiative for creating natural ropes, aside from tree-bark ropes, with the intention of developing a craft movement. This work used to be the work of men, but now, rope making can be performed by women too. These participatory design processes are becoming embedded in the campus curriculum while also attracting the participation of more local people, such as local kindergarten children who, in this project, started to make toys out of straw, and revitalizing a traditional culture in which children play a role.
The participatory design practice used in the community-based development projects in Sabrang enabled all participants to learn, acquire, and exchange knowledge by collectively discovering the indigenous potential to reflect on regional identity through experiential learning [
19,
20,
21,
22,
70]. As indigenous potentials and values are recognized, they can be transformed into visually perceptible objects, services, or activities through design [
32,
45]. Participatory learning and actions increased confidence, especially among women farmers, who perceived themselves as uneducated. Farmers, in cooperation with the external stakeholders, consisting of design students and lecturers, learned to identify and recognize local potential. The experience of sensorial perception through situated actions, as developed by Asian design approaches such as
no ni dete seikatsu wo anabu (Japan) and
niteni (Java), provides a value-oriented framework of knowledge and understanding. These approaches echo design perspectives which are creative, imaginative, and investigative, growing out of real-life and hands-on situations. Drawing on data from participants engaging in
niteni activities and design-led workshops, our study provided both an understanding of the local traditions and challenges, as well as actions that can provide design-based solutions.
The autoethnographic methods (narrative interviews, participant observation, and biographical methods) of the participatory design process applied in our study used narratives as a method of research in order to reconstruct local identity and preserve cultural heritage. These approaches have been applied in other rural regions, such as Poland, with Marcysiak and Prus (2017) [
51] identifying the importance of the education of external participants (e.g., researchers, designers, and non-community participants) through participatory learning, especially attentive observation (similar to
niteni) and socializing with the locals in order to gather stories or long-forgotten accounts of the community. These valuable sources of empirical data, based on ethnographic methods, are especially crucial when bringing people together with design-driven actions. Additionally, ethnographic images can be useful for creating a common narrative and strategy of territorial marketing [
53] and promoting regional identity through service and product design, while attempting to boost the sense of pride of the local people in their own land.
The use of ethnographic heritage (including folklore and iconic scenery) in marketing approaches that celebrate Sabrang village life and its traditions (rice, rituals, craft, nature, and people) has attracted more customers of community-made products. This approach was inspired by Japan, which has area-specific types of rice produce along with attractive visual images and aesthetics that reflect the significance of the producing regions, as well as other locations and products around the world. For example, in the case of Bulgaria, the valorization of yogurt as both a traditional, “typical” Bulgarian food and an evidence-based health product was facilitated by sophisticated marketing forces and mythmaking [
53]. The annual increase in Wiwitan ritual attendees (beginning in 2020) in Sabrang village and the purchase of rice whose profits go directly to the farmers’ organizations are indicators of this expanding attractiveness of their community-made products. This was likely driven, in part, by the ways in which the packaging promoted an image of high-quality rice to consumers, aiding in the re-grounding of myths among the locals and consumers (and also influencing their visual aesthetics) and re-territorializing of their iconic identity (as the producers of Rojolele Delanggu), inspiring them, once again, to feel their attachment to the land and traditions and develop ethnographic images of the region and the rice farmers. This approach could be made more successful through official designation by the Indonesian government jurisdictions, as, for example, in the case of the Chinese village of Nalu, where the government has promoted the traditional village community life and products [
49]. Sabrang could follow a similar path, since their marketing activities have attracted the interest of a governmental agency, and there may be a potential to authenticate Rojolele Delanggu rice as a traditional regional product (Sabrang, Delanggu).
Our study represents the first steps in an approach to the sustainable development of a whole region through the promotion of traditional values and produce. For example, Bindi et al. [
34] empowered collaborations between multiple stakeholders in the area of Castel del Giudice in Italy, where social innovation was designed to manage natural and rural resources, as well as environmental heritage. The timely, yet consistent, practice of organic agriculture of a locally grown apple variety led to the development of a local food plan, narrative, and new opportunities that provided meaningful actions for the people. This approach resulted in the creation of educational eco-tourism activities in the form of experiential tourism, aiming to diversify and expand local tourism and connect and create relationships between the service-providing community and tourists. A similar regional approach to diversifying the economic opportunities of the local community could be applied in Sabrang Village, which would promote the dynamic interplay between internal and external stakeholders in order to support heritage-based forms of political capacity-building, environmental sustainability, and ecotourism.