4.2. Relationships between Horse Owner Attributes: Horse Owner Background Factors and Horse Owner Belief Variables
Horse owner attributes including background factors and attitudes (beliefs) towards behaviour are reportedly associated with horse welfare outcomes [
3,
4,
14,
15,
16]. However, it is unlikely that these attributes share a direct relationship with horse welfare, and this is considered in the second paper investigating the proposed human–horse relationship model (
Figure 1). The review by Hemsworth et al. [
5] suggests that horse owner attributes are likely to form part of a sequential relationship as hypothesised in
Figure 1.
In the present study, we found some relationships between horse owner background factors and attitudes (beliefs) towards horse husbandry and management behaviour. The observed pattern of relationships between these horse owner attribute variables are consistent with the TPB [
17] model. We theorised that horse owner salient beliefs (behavioural, normative, and control beliefs), which are assumed to underlie horse owner attitudes towards behaviour, would be associated with a range of background factors. However, only a limited number of relationships were found between horse owner background factors, including demographic factors, knowledge and experience, and beliefs towards horse husbandry and management behaviour.
These findings are also consistent with those reported by Coleman et al. [
24] and Waiblinger et al. [
30] in the context of livestock, whereby the antecedents of stockperson attitudes to livestock management and handling included demographic factors, knowledge, general attitudes and personality traits. In the current study, attitude subscales and individual belief variables generally correlated significantly with the background factors that were primarily related to knowledge and experience rather than demographic factors. Considering human beliefs are formed from the information an individual possesses about themselves and the world around them [
31], the observed relationships between knowledge- and experience-based background factors rather than demographic-based background factors and the belief variables is to be expected. The knowledge- and experience-based background factors, including registered horse ownership, horse club and society membership, and riding instruction, significantly correlated with attitude subscales which concerned beliefs towards behaviour (behavioural belief) and perceived behavioural control about the behaviour (control belief). There was no significant association between any of the background factors and normative belief subscales, suggesting the factors examined may not influence the social pressure horse owners experience regarding horse husbandry and management behaviour.
The attitude subscales (behavioural and control beliefs) associated with background factors were those relating to the performance of horse husbandry and management practices and the resources required for appropriate horse management. The observed positive relationships between the behavioural belief subscales and knowledge- and experience-based background factors indicate that the registration of horse ownership, horse club or society membership, and riding instruction are associated with favourable and realistic attitudes towards appropriate horse husbandry and management practices. Furthermore, the positive relationships observed between the control belief subscales and the knowledge- and experience-based background factors imply that the registration of horse ownership, horse club or society membership, and riding instruction are associated with a greater level of perceived behavioural control with regard to the performance of appropriate horse husbandry and management.
The positive relationships between background factors associated with knowledge and experience and these favourable behavioural and control beliefs may be explained by the opportunity such factors afford the horse owner to both improve their knowledge and reduce their ignorance of appropriate horse husbandry and management practices. Registering horse ownership, horse club and society membership, and obtaining frequent riding instruction are all factors which provide horse owners with the opportunity to access information and support and to interact with fellow horse owners and industry personnel. These activities are likely to offer the horse owner the opportunity to improve their knowledge of appropriate horse husbandry and management practices [
3,
4].
The primary cause of welfare concerns in recreational horses is believed to be mismanagement by the horse owner, due to ignorance rather than intentional abuse [
1,
2,
3,
4,
5,
6]. As such, it is unsurprising that knowledge- and experience-based background factors rather than demographic-based background factors were associated with horse owner beliefs concerning the appropriate performance of horse husbandry and management behaviour. Importantly, background factors related to knowledge and experience are generally under human control and are therefore able to be modified by the horse owner, while demographic-based background factors lack human control and are consequently difficult, if not impossible, for the horse owner to modify. For example, horse owners are largely able to choose whether they become a member of a horse club or society but are unable to change their gender or age. This finding is important as it demonstrates the potential to improve horse owner beliefs towards behaviour by encouraging the registration of horse ownership, horse club and society membership, and riding instruction in horse owners.
These findings support the first component of the hypothesised sequential relationships between horse owner attributes portrayed in
Figure 1. The observed relationships indicate that background factors related to knowledge and experience are associated with both attitudes towards appropriate horse husbandry and management behaviour and perceived behavioural control concerning the appropriate performance of these behaviours. The directions of the observed relationships were predominantly as expected, and imply that background factors which improve knowledge and experience are associated with favourable beliefs about husbandry and management behaviour. These findings are in accordance with the TPB [
17] and HAR research from the livestock industries [
24,
30], and indicate the potential to predict a horse owner’s husbandry and management behaviour from their beliefs towards the behaviours in question.
4.3. Predicting Horse Owner Beliefs about Husbandry and Management Behaviour from Horse Owner Background Factors
The observed pattern of relationships between background factors and attitudes (beliefs) towards horse husbandry behaviour are consistent with the TPB [
17] model. Consequently, the antecedents of beliefs towards the performance of key husbandry practices were investigated, using
Parasite control behaviour,
Hoof care behaviour, and
Dental care behaviour as target behaviours.
Age, Riding instruction frequency, and Region type contributed to the variation in horse owner beliefs about parasite control behaviour. A younger age and frequent riding instruction are predictive of favourable attitudes towards parasite control behaviour in horse owners. While an urban region of primary residence and a younger age are predictive of positive subjective norms and favourable perceived behavioural control regarding parasite control.
Region type, Age, and Horse club and society membership contributed to the variation observed in behavioural, normative, and control beliefs concerning hoof care behaviour. A younger age and an urban primary residence are predictive of favourable attitudes towards hoof care. A younger age is also predictive of positive subjective norms regarding hoof care behaviour in horse owners. While a younger age and membership to a horse club or society are predictive of favourable perceived behavioural control regarding hoof care.
Age was the only background factor predictive of beliefs concerning dental care behaviour. A younger age is predictive of a positive perceived behavioural control concerning dental care behaviour in horse owners.
There are several possible explanations for the predictive nature of
Age, whereby younger horse owners appear more likely to have favourable beliefs about the regular performance of both parasite control and hoof care behaviours. First, when compared to younger horse owners, older horse owners may have greater interests or commitments outside of horse ownership. This may result in the need to place less importance on the management of their horses and thus the performance of these two husbandry behaviours. Second, it is possible that the horse ownership of older individuals may be a legacy of their adult children’s childhood ownership. That is, older horse owners may be left to care for their children’s horses after they have lost interest or left home. Results from the random telephone survey [
25] suggest that an increase in horse owner’s age corresponds to an increase in horse ownership history and experience. Due to their greater past experience, older horse owners may believe they are more able to independently determine the husbandry and management needs of their horses, and therefore may not follow the recommended guidelines for parasite control and hoof care as closely as those younger horse owners. Consequently, older horse owners may place less importance on the performance of regular husbandry behaviour, may experience less normative pressure, and report a greater inability to perform frequent husbandry behaviour than younger horse owners. In addition, horse owners of a younger age are more likely than older horse owners to be members of horse clubs and societies which is likely to increase their opportunity to interact with other horse owners and industry personnel [
25].
These types of interactions associated with
Horse club and society membership have been shown to have positive effects on horse welfare due to the opportunity for horse owners to improve their knowledge via increased access to information and support [
3,
4]. This regular interaction with other horse owners and industry personnel may also increase the normative pressure experienced by younger horse owners about regular hoof care behaviour. Interestingly, the nature of the relationship between
Age and control beliefs concerning dental care behaviour is the opposite of that found for the other two husbandry behaviours. Despite the factors which appear to encourage appropriate husbandry behaviour in younger horse owners, in this case, a young age appears to be predictive of less favourable perceived behavioural control regarding the performance of routine dental care. This may be due to the costs associated with providing dental care to horses. The provision of dental care requires a dentist or veterinarian to administer the treatment, and therefore the associated costs are substantially greater that those involved with regular parasite control or hoof trimming and shoeing. A younger age may be associated with a lower financial status or discretion in expenditure, and as a result limit a horse owner’s ability to provide routine dental care.
The opportunity for interaction between horse owners and industry personnel may also explain the predictive nature of Riding instruction frequency. As discussed, the interaction with industry personnel gained through frequent riding instruction may provide horse owners with further opportunity to improve their knowledge of horse husbandry and management, and as such, increase the importance they place on the performance of frequent parasite control behaviour. Furthermore, the opportunity for information and knowledge gain found to be associated with a younger age and membership to a horse club or society could potentially instill confidence in horse owners regarding their ability to appropriately manage parasite control and hoof care in their horses and therefore, increase their perceived behavioural control regarding both husbandry behaviours.
Urban horse owners are more likely than regional horse owners to house their horses at a location separate from their primary residence [
25]. Increased separation between the housing location of the horse and the horse owner’s residence may explain the relationship found between
Region type and beliefs about parasite control and hoof care behaviour. Urban horse owners appear to possess more favorable beliefs concerning the regular performance of the two husbandry behaviours when compared with horse owners residing in regional Victoria. It is possible that urban horse owners may be adopting a more pro-active approach to horse management and the performance of husbandry behaviours than regional horse owners, due to the constraints associated with their type of horse ownership. The ability to house their horses near their primary residence is likely to allow regional horse owners unrestricted access to their horses and a prompt response to a health or welfare problem. Alternatively, the increased separation often associated with urban ownership may restrict a horse owner’s access to their horses and potentially delay their response to these types of problems. As a result, urban horse owners may be more willing to perform frequent husbandry and management practices to prevent or limit the occurrence of potential problems, while regional horse owners may be more prepared to respond to problems if and when they arise. Furthermore, compared with those residing in regional Victoria, urban horse owners are more likely to be of a younger age, have less horse ownership experience, be a member of a horse club or society, and receive frequent riding instruction [
25]. The association between these types of factors and the opportunity for knowledge gain has been discussed. An urban horse owner’s increased level of interaction with other horse owners may explain the significant normative pressure they experience regarding parasite control behaviour. In addition, the increased access to information and/or support and the opportunity to improve their knowledge may account for urban horse owners’ increased perception of their volitional control over parasite control behaviour. Additionally, if the urban horse owner is housing their horse at an agistment property, parasite control is likely to be enforced.
Behavioural, normative and control beliefs about hoof care behaviour were predicted to some degree by
Age,
Region type and
Horse club and society membership. However, the limited degree of variation accounted for by these variables suggests that factors not investigated during the current study may be functioning as antecedents to horse owner beliefs about hoof care behaviour. Furthermore, the lack of association between the background factors investigated and beliefs concerning dental care behaviour also suggests that other factors need to be examined. Additional background factors related to knowledge and experience could be examined as potential antecedents of horse owner beliefs as Ajzen [
17] reports that information and knowledge are key determinants of an individual’s salient beliefs about behaviour. In addition, the speculative nature of the role of knowledge, knowledge improvement and experience assigned to the observed relationships further supports the need for continued investigation. Further research examining potential antecedents to horse owner beliefs about behaviour and the relationship between knowledge and experience and demographic factors such as horse owner age and region of primary residence is required.
In summary, horse owner behavioural, normative and control beliefs concerning parasite control, hoof care and dental care all appear to be predicted to some degree by knowledge- and experience-based background factors or demographic-based background factors associated with knowledge gain. That is, an aspect common to each of the predictive background factors appears to be the opportunity a horse owner is afforded to interact with other horse owners and potentially improve their knowledge regarding horse husbandry and management. Given that an individual’s salient beliefs are believed to form from the information they possess about themselves and their environment [
31], the relationship between background factors associated with knowledge and experience and horse owner beliefs about husbandry behaviour is to be expected. These findings indicate that improving horse owners’ knowledge and experience may improve their beliefs regarding appropriate horse husbandry and management behaviour and thus, potentially reduce the welfare concerns found in recreational horses. However, the speculative nature of the explanations provided indicates that further research is required to continue examining the antecedents to horse owner attitudes (beliefs) towards husbandry and management behaviour.
There remains a clear need for further experimental research examining the human–horse relationship and the subsequent relationship with horse welfare, in order to both improve the welfare of horses and ensure the horse industry’s future sustainability. One of the key issues facing Australian animal use industries is social licence to operate [
32] and a key factor underpinning community approval of animal use is the industry’s ability to demonstrate a clear commitment to prioritising and safeguarding the welfare of its animals. As such, the ongoing sustainability of the horse industry and its use of horses in both a competitive and non-competitive capacity, will depend on its ability to demonstrate its commitment to horse welfare.
The antecedents of horse owner husbandry and management behaviour and the ensuing relationship with horse welfare are investigated in a second paper (Hemsworth et al., submitted to Animals) examining the proposed human–horse relationship model outlined in
Figure 1.