Understanding and Predicting the Usage of Shared Electric Scooter Services on University Campuses
Abstract
:1. Introduction
2. Related Works
3. Methodology
3.1. Survey Design and Data Collection
- Sociodemographic information, including information about age, gender, marital status, residential area, highest level of education, employment status, race, household monthly income, private vehicle ownership, shared mobility and membership and frequency of usage of e-hailing services.
- Commuting characteristics, including commuting mode to and from the campus, and the travel mode, frequency, distance, time and cost on campus.
- Perceptions and choices regarding the SFFES service, including (1) perceptions regarding using SFFESs and concerns of safety, equity, costs, comfort, and social distancing due to COVID-19; (2) service attributes, such as accessibility, payment methods, and the advantages and disadvantages of shared e-scooters compared to other transport modes; and (3) infrastructure and built environment, such as separated lanes for scooters, green spaces, quality of road surfaces and connectivity.
- Usage frequency of the SFFES service, including four levels of response: (1) not using an e-scooter at all; (2) using an e-scooter as a mode of transport occasionally (sometimes but infrequently); (3) using an e-scooter frequently; and (4) using an e-scooter regularly as a main mode of transport. (Table 1 presents the information on the data and attributes used in this study).
3.2. Feature Selection
Clustering
- The observed data of 1000 samples with variables is analyzed by changing the number of clusters from , and the total within intra-cluster variation is computed.
- reference datasets with a random uniform distribution is generated. Each reference dataset is clustered with varied number of clusters , and the corresponding total within intra-cluster variation is computed.
- The estimated gap statistic is computed as the deviation of the observed value from its expected value, under the null hypothesis: Gap(k) = 1B∑b = 1Blog(W ∗ kb) − log(Wk). The standard deviation of the statistics is also computed.
- The number of clusters is chosen as the smallest value of such that the gap statistic is within one standard deviation of the gap at k + 1: Gap(k) ≥ Gap(k + 1) − sk + 1.
- Divide variables into groups by cutting at a desired similarity level.
- Calculate the dissimilarity matrix between variables using function dist () in hclust package.
- Plot the dendrogram using fviz_dend () function in factoextra package with dissimilarity matrix as the input.
3.3. The Optimal Model Design
3.4. Model Evaluation
4. Results
4.1. Descriptive Analysis (Encouragement and Discouragement Factors)
4.2. Policy Recommendation
4.3. Selection of Significant Variables through Unsupervised Clustering
4.4. Selection of Significant Variables Using Supervised Learning Models
4.5. Model Assessment and Evaluation
- Call:
- Number of trees: 500
- No. of variables tried at each split: 3
- Mean of squared residuals: 0.07049505
- % Var explained: 93.02
4.6. Simulation-Based Optimization Analysis
5. Discussion
- Shared micromobility is new in Malaysia, and most people have limited knowledge about it. The university community is a natural laboratory to test new mobility services.
- The shared e-scooter companies such as BEAM, TRYKE and Myscooter are very interested in providing their services to university campuses in this initial stage.
- UM is the biggest university in Malaysia, with more than 30,000 students and staff. In addition, more than 5000 international students and staff are on UM campus of different races, ethics, nations and generations. The diversity of the population fits the study requirements well.
Strength, Limitations and Next Steps
6. Conclusions
Author Contributions
Funding
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Attribute | Description | Values |
---|---|---|
Sociodemographic | ||
Age | Age | (1) 18 to 29; (2) 30 to 44; (3) 45 to 60; (4) Over 60 |
Gender | Gender | (1) Male; (2) Female |
Education | Highest education level | (1) Secondary; (2) Diploma; (3) Bachelor’s degree; (4) Master’s degree; (5) Doctorate degree |
Position | Job position | (1) Undergraduate student; (2) Postgraduate student; (3) Academic staff; (4) Non-academic staff |
Status | Employment/education status | (1) Full-time; (2) Part-time |
Race | Race | (1) Chinese; (2) Malay; (3) Indian; (4) Other |
Monthly Income | Monthly household income | (1) Less than RM 2000; (2) Between RM 2000 RM 4000; (3) Between RM 4000 and RM 6000; (4) Between RM 6000 and RM 12,000; (5) More than RM 12,000 |
Private vehicle | Private vehicle ownership | (1) Yes; (2) No |
E-hailing | Usage of e-hailing services per week | (1) Not using at all; (2) Less than 3 times; (3) 3 to 6 times; (4) More than 6 times |
SMS Membership | Membership of shared mobility services | (1) Yes; (2) No |
Travel characterization | ||
Travel mode | Usual travel mode for going to campus | (1) E-hailing taxi; (2) Private car; (3) Private motorcycle; (4) Public transportation; (5) Walking/cycling |
Camp.Hrs/d | Hours usually spent on the campus per day | (1) 1 to 3 h; (2) 3 to 5 h; (3) 5 to 8 h; (4) More than 8 h |
Camp.Tra/d | Number of journeys onto or to outside of the campus per day | (1) Less than 2 journeys; (2) 2 to 4 journeys; (3) 4 to 6 journeys; (4) More than 6 journeys |
Camp.mod/d | Travel mode on the campus | (1) E-hailing taxi; (2) Private car; (3) Private motorcycle; (4) Public transportation; (5) Walking/cycling |
Camp.tra.time/d | Duration of daily travel on the campus | (1) Less than 10 min; (2) 10 to 20 min; (3) 20 to 30 min; (4) More than 30 min |
Camp.tra.cost/d | Daily travel cost on the campus | (1) Less than RM 5; (2) Between RM 5 and RM15; (3) Between RM15 and RM 25; (4) More than RM25 |
Attitudinal factors: impact of infrastructure | ||
Sep.lane | Bike/scooter lane separate from road traffic | (1) Strongly discourage; (2) Discourage; (3) Encourage; (4) Strongly encourage |
On-road.Lane | Bike/scooter lane on the road with traffic | (1) Strongly discourage; (2) Discourage; (3) Encourage; (4) Strongly encourage |
No-Lane | Road with no bike/scooter lane | (1) Strongly discourage; (2) Discourage; (3) Encourage; (4) Strongly encourage |
Greenery | Green Space (e.g., road-side trees, greenery, water) | (1) Strongly discourage; (2) Discourage; (3) Encourage; (4) Strongly encourage |
Smooth.Surf | A smooth road surface | (1) Strongly discourage; (2) Discourage; (3) Encourage; (4) Strongly encourage |
Connectivity | Pathways/roads connectivity | (1) Strongly discourage; (2) Discourage; (3) Encourage; (4) Strongly encourage |
e-scooter Usage (Target variable) | Shared e-scooter frequency of usage | (1) Not using at all; (2) Sometimes/infrequently; (3) Frequently; (4) Regularly as the main mode of transport. |
Socio-Demographics | Total Sample (n = 1000) | UM University | All Universities in Malaysia |
---|---|---|---|
Gender | |||
Male | 45.6 | 49.0 | 47.0 |
Female | 54.4 | 51.0 | 53.0 |
Occupation | |||
Undergraduate students | 51.5 | 51.7 | 48.5 |
Graduate students | 36.5 | 27.6 | 33.5 |
Part-time graduate students | 2.1 | 6.3 | 6.3 |
Faculty and staff | 9.9 | 16.3 | 11.7 |
RF | DT | NB | ||||
---|---|---|---|---|---|---|
No. | Attribute | Weight | Attribute | Weight | Attribute | Weight |
1 | Camp.mod/d | 0.1825 | Camp.mod/d | 0.14634 | Private vehicle | 0.059752 |
2 | Smooth.Surf | 0.1409 | Age | 0.10431 | Greenery | 0.058748 |
3 | Greenery | 0.1151 | Greenery | 0.09712 | Connectivity | 0.056134 |
4 | Cam.tra.time/d | 0.0777 | Cam.tra.cost/d | 0.08648 | Gender | 0.04504 |
5 | Cam.tra.cost/d | 0.0547 | Monthly income | 0.06964 | Monthly income | 0.041161 |
6 | Travel mode | 0.0538 | Cam.tra.time/d | 0.06434 | Cam.tra.time/d | 0.040235 |
7 | Age | 0.0534 | Travel mode | 0.0588 | Travel mode | 0.037877 |
8 | Monthly income | 0.0509 | Connectivity | 0.05861 | Age | 0.037555 |
9 | Gender | 0.0498 | Gender | 0.05055 | Camp.mod/d | 0.032029 |
10 | Private vehicle | 0.0490 | Private vehicle | 0.04992 | Sep.lane | 0.025078 |
11 | Camp.Hrs/d | 0.0477 | e-hailing | 0.04938 | Cam.tra.cost/d | 0.022726 |
12 | on-road.Lane | 0.0469 | Camp.Hrs/d | 0.04726 | e-hailing | 0.021732 |
13 | No-Lane | 0.0429 | Race | 0.0454 | on-road.Lane | 0.021263 |
14 | Connectivity | 0.0415 | Sep.lane | 0.04247 | No-Lane | 0.020533 |
15 | Race | 0.0376 | on-road.Lane | 0.04189 | Camp.Hrs/d | 0.019974 |
16 | Education | 0.0374 | Position | 0.03798 | Capm.Tra/d | 0.016223 |
17 | Position | 0.0366 | Smooth.Surf | 0.03751 | Status | 0.015691 |
18 | Capm.Tra/d | 0.0351 | Education | 0.0374 | SMS Membership | 0.011859 |
19 | Status | 0.0308 | Status | 0.03386 | Position | 0.010624 |
20 | e-hailing | 0.0280 | Capm.Tra/d | 0.03175 | Race | 0.010495 |
21 | SMS membership | 0.0268 | SMS Membership | 0.02767 | Smooth.Surf | 0.010309 |
22 | Sep.lane | 0.0248 | No-Lane | 0.02676 | Education | 0.0082 |
No. | Attribute | Accumulated Weight | Mean Decrease Gini |
---|---|---|---|
1 | Camp.mod/d | 0.360867959 | 72.26206 |
2 | Greenery | 0.270941347 | 62.26634 |
3 | Age | 0.195234017 | 61.92460 |
4 | Smooth.Surf | 0.188729931 | 60.28623 |
5 | Cam.tra.time/d | 0.182241979 | 59.64285 |
6 | Cam.tra.cost/d | 0.16393153 | 57.96135 |
7 | Monthly income | 0.161725573 | 57.71634 |
8 | Private vehicle | 0.158708056 | 53.55493 |
9 | Connectivity | 0.156257276 | 51.93130 |
10 | Travel mode | 0.150511383 | 44.97282 |
11 | Gender | 0.145347998 | 44.94371 |
No | Number of Trees | Accuracy (%) |
---|---|---|
1 | 390 | 93.42 |
2 | 400 | 93.26 |
3 | 410 | 93.28 |
4 | 420 | 93.19 |
5 | 430 | 93.29 |
6 | 440 | 93.51 |
7 | 450 | 93.14 |
8 | 460 | 93.15 |
9 | 470 | 93.28 |
Model | Algorithm | Accuracy (%) | Precision | Recall | F1 Score | ||||
---|---|---|---|---|---|---|---|---|---|
11 Variable | 22 Variable | 11 Variable | 22 Variable | 11 Variable | 22 Variable | 11 Variable | 22 Variable | ||
Decision tree | rpart from “caret” | 54.13 | 57.130 | 0.29 | 0.318 | 0.38 | 0.4000 | 0.32 | 0.325 |
Random Forest | rf from “caret” | 93.51 | 99.49 | 0.85 | 0.890 | 0.82 | 0.850 | 0.72 | 0.760 |
Naïve Bayes | nb from “e1071” package | 61.00 | 64.50 | 0.51 | 0.530 | 0.45 | 0.480 | 0.52 | 0.540 |
Attribute | Always | Frequently | Occasionally | Never |
---|---|---|---|---|
Gender | Female | Female | Male | Male |
Age | 18 to 29 | 30 to 44 | 45 to 60 | 45 to 60 |
Monthly income | Between RM 4000 and RM 6000 | Between RM 6000 and RM 12,000 | Between RM 2000 RM 4000 | Between RM 6000 and RM 12,000 |
Travel mode | Walking/cycling | Public transportation | Private car | Private car |
Private vehicle | No | Yes | Yes | Yes |
Camp.mod/d | Walking/cycling | E-hailing | Public Transport | Private car |
Cam.tra.cost/d | Between RM 5 and RM15 | Between RM 15 and RM 25 | Less than RM 5 | Less than RM 5 |
Cam.tra.time/d | 20 to 30 min | Less than 10 min | 10 to 20 min | Less than 10 min |
Greenery | Encourage | Strongly encourage | Strongly discourage | Encourage |
Smooth.Surf | Encourage | Discourage | Encourage | Encourage |
Connectivity | Encourage | Encourage | Discourage | Encourage |
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Moosavi, S.M.H.; Ma, Z.; Armaghani, D.J.; Aghaabbasi, M.; Ganggayah, M.D.; Wah, Y.C.; Ulrikh, D.V. Understanding and Predicting the Usage of Shared Electric Scooter Services on University Campuses. Appl. Sci. 2022, 12, 9392. https://doi.org/10.3390/app12189392
Moosavi SMH, Ma Z, Armaghani DJ, Aghaabbasi M, Ganggayah MD, Wah YC, Ulrikh DV. Understanding and Predicting the Usage of Shared Electric Scooter Services on University Campuses. Applied Sciences. 2022; 12(18):9392. https://doi.org/10.3390/app12189392
Chicago/Turabian StyleMoosavi, Seyed Mohammad Hossein, Zhenliang Ma, Danial Jahed Armaghani, Mahdi Aghaabbasi, Mogana Darshini Ganggayah, Yuen Choon Wah, and Dmitrii Vladimirovich Ulrikh. 2022. "Understanding and Predicting the Usage of Shared Electric Scooter Services on University Campuses" Applied Sciences 12, no. 18: 9392. https://doi.org/10.3390/app12189392
APA StyleMoosavi, S. M. H., Ma, Z., Armaghani, D. J., Aghaabbasi, M., Ganggayah, M. D., Wah, Y. C., & Ulrikh, D. V. (2022). Understanding and Predicting the Usage of Shared Electric Scooter Services on University Campuses. Applied Sciences, 12(18), 9392. https://doi.org/10.3390/app12189392