6.1. Conclusions
Firstly, the results from the HK binary marginal decomposition analysis method demonstrate that the growth of China’s fruit and vegetable exports to the rest of the RCEP countries is a combined result of the intensive margin and the expansion margin. This is primarily attributed to the expansion margin, indicating that China’s fruit and vegetable exports to the rest of the RCEP countries are becoming increasingly diversified. From the perspective of the contribution of the binary margin, fruit and vegetable products are not like agricultural products as a whole, and the expansion margin of China’s fruit and vegetable exports is playing an increasingly large role, and the crude growth mode of “focusing on quantity but not on quality” has been transformed, with the structure of fruit and vegetable exports being continuously optimized and the quality of exports being improved. Secondly, the empirical analysis results of the stochastic frontier gravity model reveal that the size of China’s economy and the population size of the importing country significantly boost China’s fruit and vegetable exports. Conversely, the distance between the importing and exporting capitals, the size of China’s population, and a shared border significantly hinder China’s fruit and vegetable exports. The economic size of the importing country can enhance China’s fruit and vegetable exports, but the effect is not significant. This may be associated with other factors like the capacity for demand and resource endowment. Thirdly, factors such as FTAs, the degree of trade liberalization, the level of political spending, the integrity of the government, and the liner connectivity index can significantly enhance the trade efficiency of China’s fruit and vegetable exports to RCEP countries. Investment freedom can increase the volume of Chinese fruit and vegetable exports to RCEP countries, but the effect is not substantial. This suggests that the improvement of trade efficiency in China’s fruit and vegetable exports to the rest of the RCEP countries is not separate from the optimization of the trade environment in the importing countries, in particular the improvement of transport conditions and the degree of trade openness to the outside world. Investment freedom has the potential to boost China’s exports of fruit and vegetable products from RCEP countries, although its impact is not substantial. The reason for this insignificance could be attributed to China’s recent focus on outward investment in technology and services, primarily targeting Europe and countries along the Belt and Road path. Consequently, there has been relatively less investment in agriculture within the RCEP region. Finally, the average trade efficiency of fruit and vegetable products exported from China to RCEP member countries over the past ten years stands at 0.44. This suggests significant room for export growth and developmental potential following the implementation of the RCEP. There are substantial differences in trade efficiency among countries. China’s exports of fruit and vegetable products to countries like Japan, South Korea, Malaysia, and Vietnam, where market expansion and trade efficiency levels are higher, can further improve export quality and efficiency through the implementation of the RCEP. From a trade potential and expansion perspective, countries like Cambodia, New Zealand, and India may have space for growth, but their external dependence is minimal. Their import scale is not substantial, limiting the impact on the growth of China’s fruit and vegetable export. By strengthening trade cooperation with countries like the Philippines, Japan, Thailand, and Vietnam, which are in the process of developing their export scale, we can optimize the fruit and vegetable trade structure and broaden the trade scope.
6.2. Implications
Following empirical analysis, and considering the present state of RCEP development, enhancing China’s fruit and vegetable trade with the rest of the RCEP countries is proposed. This can be achieved by addressing issues related to the trade structure of fruit and vegetable products, technical barriers, and branding advantages, in line with the further development and enhancement of the RCEP agreement.
Firstly, agricultural export structures need optimization. The RCEP agreement has bolstered trade ties among countries and fostered regional economic cooperation. In recent years, there has been a consistent increase in the total volume of Chinese fruit and vegetable exports, along with an expansion in the variety of these products exported to RCEP countries. To begin with, to enhance the competitiveness of China’s fruit and vegetable products in the international market, it is recommended to focus on optimizing the export of agricultural products. This can be achieved by deepening the supply side structural reform of fruit and vegetable exports, increasing investment in the research and development of fruit and vegetable products, extending the industrial chain of fruit and vegetable products, and producing processed fruit and vegetable products with higher added value (Felipe, 2013) [
55]. Next, it is important to focus on strengthening brand building and marketing promotion. This can be achieved through a two-pronged approach. First of all, leveraging traditional promotion channels such as production and marketing, docking meetings, import and export fairs, and other established avenues. Then, utilizing online platforms like network media and online agricultural exhibitions to enhance brand visibility and marketing efforts. These initiatives aim to establish a strong brand image for agricultural products and effectively promote specialty agricultural products in overseas markets, thereby increasing international visibility and influence. Additionally, financial support and policy assistance will be provided to enhance the international competitiveness of leading enterprises. It is crucial to cultivate these leading enterprises, integrate core resources, and encourage collaboration among small- and medium-sized microenterprises to create synergies and collectively expand into international markets.
Secondly, we must improve the safety and quality of fruit and vegetable products. The quality and safety of these products are crucial, as they are a significant part of daily diets. To begin with, we need to reinforce the quality and safety controls for fruit and vegetable exports. Efforts should be concentrated on reducing the use of pesticides and chemical fertilizers at the source of production and promoting ecological farming. A fruit and vegetable product safety and quality management system should be established to ensure overall control of the safety of these products, thereby ensuring their global marketability. Further, we must increase sampling efforts for exported fruit and vegetable products to prevent the export of “problematic” produce, adhering to a quality-first principle. Additionally, it is crucial to establish a robust traceability system for agricultural products. This can be achieved by leveraging advanced technology to mark and record the production, processing, and circulation information of fruit and vegetable products. Such a system will enable product traceability, thereby enhancing product transparency and credibility.
Thirdly, the enhancement of free trade zones should be promoted. Since the signing of the China–ASEAN Framework Agreement on Comprehensive Economic Cooperation between China and 10 ASEAN countries in 2002, the Early Cargo Receipt Program in 2004, and the completion of the China–ASEAN FTA in 2010, a total of 500 types of agricultural products have been traded at zero tariffs over 20 years. Today, 95% of agricultural products from both sides have seen their tariffs reduced to zero. With the signing of the RCEP and the expansion of the economy, the need to upgrade the traditional free trade zones has become more pressing. To begin with, it is necessary to enhance the infrastructure of the FTAs. This includes improving transport infrastructure, such as railways, roads, and international air freight, to increase capacity. This will help reduce logistics costs and improve the efficiency of the movement of goods and people. Next, it is important to develop a robust financial system and financial infrastructure within the FTAs. This can be achieved by providing convenient financial services to support trade settlement, trade financing, and investment. Additionally, there is a need to enhance the level of trade digitalization facilities. Utilizing information technology can promote digital customs declaration and single-window construction, simplifying customs procedures and processes. This will enable online customs declaration, automatic examination and supervision, and improve the overall facilitation of acceptance.
Finally, robust exchange and cooperation with non-RCEP countries should be encouraged. While the RCEP currently surpasses the Comprehensive and Progressive Trans-Pacific Partnership (CPTPP) in terms of global economic influence, it does not include all Asia–Pacific countries, with large nations like India opting out of the agreement. Moving forward, we should strive to enhance the rules, foster close relations with member nations based on the principle of active cooperation with “all countries, regions, and enterprises willing to cooperate with us, including the United States, localities, and enterprises” [
56], and further reinforce exchanges and cooperation with other non-RCEP countries in the Asia–Pacific region. We should encourage more countries to actively join the RCEP and continuously broaden the scope and influence of the RCEP. This plays a critical role in reducing resistance to economic and trade exchanges caused by political and diplomatic imbalances, bridging the fragmentation of the international trading system, advancing global trade liberalization, and protecting global economic integration. To enhance communication and cooperation with non-RCEP countries, it is important to establish bilateral and regional dialogue and exchange mechanisms. This can be achieved by organizing regular thematic forums, establishing exchange platforms, and conducting high-level meetings, economic and trade dialogues, and other activities. Additionally, expanding multilateral humanistic exchanges and cooperation is crucial. This can be accomplished through initiatives such as promoting mutual visits, academic exchanges, and educational cooperation to foster mutual trust and enhance cooperation.