Modeling and Visualizing Smart City Mobility Business Ecosystems: Insights from a Case Study †
Abstract
:1. Introduction
2. Related Work
2.1. Business Ecosystem Modeling and Ecosystem Data
2.2. Business Ecosystem Visualization
2.3. Smart City Mobility Ecosystems from an Information Systems Perspective
3. Method and Design Artifacts
3.1. Visual Analytic System (VAS): Business Ecosystem Explorer (BEEx)
3.1.1. Business Ecosystem Explorer: Data and View Models
3.1.2. Business Ecosystem Explorer: Views
3.2. Agile Approach to Ecosystem Modeling
3.2.1. Agile Modeling Process and Roles
3.2.2. Adoption and Agility Aspects
4. Case Study: Modeling and Visualization of a Smart City Mobility Business Ecosystem
4.1. Data Collection
4.1.1. Identification of Internet Data Sources
4.1.2. Internet Data Source Assessment and Selection
4.1.3. Data Extraction
4.2. Data Model
4.3. View Model
5. Discussion and Conclusions
5.1. Stimulating Knowledge Flows through Visualizations
5.2. Conclusions
Author Contributions
Funding
Conflicts of Interest
References
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Organization Category | Description | Organization Type |
---|---|---|
(Mobility) Data Provider | Entities bundling and providing (mobility) data to third parties. | Service Provider |
Add-on Services | Additional service providers, such as mobility focused consultants or advertisement agencies, but also car tuners. | Service Provider |
Car Manufacturer | Original equipment manufacturer with the focus of car production. | Service Provider |
Energy Supplier | Companies involved in the production and sales of energy, including fuel extraction, manufacturing, refining and distribution. | Service Provider |
Infrastructure Provider | Companies offering charging infrastructure for electric cars. | Service Provider |
Institute & Initiative | Public organizations targeting research, innovation, technology and knowledge transfer within a specific region or industry field. Often active engage in networking activities. | Service Provider |
Insurance | Companies offering protection from financial loss. | Service Provider |
Mobility Provider | Organizations offering mobility in form of classic rental car services. | Service Provider |
Parts Supplier | Companies producing automotive components, ranging from electric systems, interior equipment to car paint, which they supply to car manufacturers. | Service Provider |
Platform & Connectivity Provider | Companies providing a platform enabling a two-sided market of developers and users to develop, provide and consume applications. In addition, service providers offering telephone and network services for customers to exchange information electronically. | Service Provider |
Public Institution | Public institution responsible for funding but also regulations with a high influence in the market, but also research institutions. | Service Provider |
Public Transport | Companies offering public transportation with buses, trains, trams, or metro trains. | Service Provider |
Technology Company | Companies focusing on the developing and manufacturing of technology, or providing technology as a service. | Service Provider |
Mobility Information Provider | Companies enabling mobility as a service by providing traveling information incorporating different modes of transportation. Often a strong link to mobility service providers exists due to the necessary interfaces between both services. | Service Solution |
Mobility Service Provider | Companies offering mobility solutions that enable customers to consume mobility as a service, such as car sharing, bike sharing or ride sharing. | Service Solution |
Project | A temporary (rather than permanent) undertaking that is carefully planned to achieve a particular aim. Can be carried out individually or collaboratively. | Service Solution |
Relation Types | Description |
---|---|
Cooperation | Entities collaborating towards shared services or products. The cooperation can be temporary or a long-term strategic one. |
Funds | Granting of funds between two entities, usually during the initial start-up phase of one entity. |
Membership | Entity is part of an initiative, institution or project. |
Ownership | One entity having exclusive rights over another entity due to a legal belonging. |
Partial Ownership | Several entities sharing the rights of another entity, the shares can be equal but also proportionate. |
Supplied | One entity provides its service or product to another entity, which consumes it for its own service or product. |
Visualization Building Blocks | Description | |
---|---|---|
Force-Directed Layout | Data | All data visualized is documented in an object composed of nodes and links. The ecosystem entities are represented by nodes consisting of attributes, whereas relations between entities are documented as links connecting these nodes with a source, target and type attribute. The attributes describing the entities are ID, abbreviation, category, CEO, country, description, headquarter, logo, type and URL. |
Marks | The entity nodes are displayed as circles. Each node displays the company’s abbreviation as text. The links are represented as straight lines always connecting two entities. | |
Scales | The node color is set according to the ecosystem entity categorization. Each category is rendered with a particular color. The link line is identical for all types of relations. | |
Signals | When hovering over a diagram node, it is highlighted by an extension of the node size. Additionally, the mouse pointer changes to emphasize that each node is clickable leading to a dedicated company side presenting more descriptive attributes. | |
Legend | The color of the icons, i.e., the organization categories, are displayed including the option to select specific categories to be visualized. | |
Clustered Tree Map Layout | Data | The entities of the ecosystem are documented in a hierarchical data structure. Each element contains a reference to an ID, name, and parent, where applicable. |
Marks | Each ecosystem entity is represented as a rectangle in the according category. In each rectangle, the abbreviation of the entity is displayed and the text fond is defined. | |
Scales | The color of the rectangle is chosen depending on the entity’s category. | |
Signals | When hovering over a rectangle of the diagram this rectangle is highlighted by a brighter tone of the respective rectangle color and by a bold type company name. Additionally, analogous to the signals of the force-directed layout, the mouse pointer changes to emphasize that each node is clickable leading to the dedicated company side. | |
Chord Diagram | Data | The data documenting the business ecosystem entities is stored as described in the clustered tree map layout. This data is transformed to be visualized as arcs around the circle. Additional to this data and its transformation, an array documents the relations between the ecosystem entities. Each array entry thereby consists of a source, target and the type of relation. |
Marks | To achieve a circular layout, the coordinates are mapped from a Cartesian to a polar description. The text size of the company name is defined. | |
Scales | To support the distinguishability of the different kind of links between ecosystem entities each type of relation is visualized with a respective color. | |
Signals | When hovering over an entity on the arc of the circle this entity is highlighted by a bold type company name. Also, all relations of this entity are highlighted by a bold type curve whereas the remaining relations are grayed out. The entities the selected entity is in a relation with are also highlighted by a bold type company name. The mouse pointer changes to emphasize that each node is clickable leading to the dedicated company side. | |
Matrix Diagram | Data | The visualized data is documented identical to the force-directed layout. An object consisting of nodes and links. To achieve clusters inside the matrix, within the data transformation the entities are sorted and grouped. |
Marks | All cells of two entities not connected via a relation are colored gray. Additionally, the text fond of the first column and first row, displaying the entities’ names, are defined. | |
Scales | In case a relation is available for two ecosystem entities, this cell is colored according to the type of relation. | |
Signals | When clicking on a node label, i.e., an entity name in the first row or column of the matrix, the according row and column is highlighted by a darker gray color of all empty cells. |
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Faber, A.; Rehm, S.-V.; Hernandez-Mendez, A.; Matthes, F. Modeling and Visualizing Smart City Mobility Business Ecosystems: Insights from a Case Study. Information 2018, 9, 270. https://doi.org/10.3390/info9110270
Faber A, Rehm S-V, Hernandez-Mendez A, Matthes F. Modeling and Visualizing Smart City Mobility Business Ecosystems: Insights from a Case Study. Information. 2018; 9(11):270. https://doi.org/10.3390/info9110270
Chicago/Turabian StyleFaber, Anne, Sven-Volker Rehm, Adrian Hernandez-Mendez, and Florian Matthes. 2018. "Modeling and Visualizing Smart City Mobility Business Ecosystems: Insights from a Case Study" Information 9, no. 11: 270. https://doi.org/10.3390/info9110270
APA StyleFaber, A., Rehm, S. -V., Hernandez-Mendez, A., & Matthes, F. (2018). Modeling and Visualizing Smart City Mobility Business Ecosystems: Insights from a Case Study. Information, 9(11), 270. https://doi.org/10.3390/info9110270