Sustainability from Vineyard to Marketing: Innovative Frontiers in Wine Tourism
A special issue of Agriculture (ISSN 2077-0472). This special issue belongs to the section "Agricultural Economics, Policies and Rural Management".
Deadline for manuscript submissions: 30 April 2025 | Viewed by 813
Special Issue Editors
2. Department of Land, Environment, Agriculture and Forestry University of Padova, 35100 Padova, Italy
Interests: wine economics; sustainability in viticulture; wine tourism; Prosecco wine market and sustainability; experimental auctions in wine industry; climate change and wine consumer behavior; eco-sustainable winemaking; wine market adaptation to extreme events and economic impacts
2. Inderdepartmental Centre for Research in Viticulture and Enology CIRVE, Via XXVIII Aprile 14, 31015 Conegliano, Italy
3. Department of Agronomy, Food, Natural Resources, Animals and Environment, University of Padova, Viale dell'Università 16, 35020 Legnaro, Italy
Interests: wine economics; sustainability in viticulture; wine tourism; consumer behavior; wine sector innovations
Special Issue Information
Dear Colleagues,
Sustainability and wine tourism are among the key drivers that will shape the future of the wine industry. In response to growing environmental awareness, visitors are seeking more authentic and sustainable wine experiences, which pushes producers to adopt more innovative and sustainable practices across the value chain, from vineyard management to marketing strategies (including wine tourism activities). These approaches aim to improve the competitiveness of wine businesses, thus contributing to the overall economy of wine regions.
Emerging innovations in viticulture, winemaking, and business-oriented marketing are now key to maintaining both environmental resilience and economic viability in a climate-challenged global market. This Special Issue will explore how sustainability and innovation intersect across the wine industry, focusing on how wineries, both large and small, are adapting to the growing demand for sustainable wines and practices. It will also examine how these practices are enhancing the economic stability and growth of regional wine economies, thus securing the future of the wine business, including but not limited to wine tourism.
This Special Issue will examine the role of digital tools and AI-driven marketing in promoting sustainable wines and engaging environmentally conscious visitors. It will also explore how technologies (e.g., blockchain) can support transparency and trust in sustainable practices. The economic implications of these sustainable transitions, including their impact on regional wine economies, will be analyzed to provide insights into long-term success strategies in a rapidly evolving sector.
We invite contributions that address innovative practices in viticulture, eco-friendly advancements in winemaking, and novel marketing strategies that aim to benefit both the wine business, including wine tourism, and the wine economy of the region. The focus will be on how these practices will improve both the sustainability and competitiveness of the wine firms in the global wine market, as well as on the enhancement of the regional economy. Papers addressing adaptation to climate change and its economic impacts on the wine industry and regional wine economies are particularly encouraged.
Dr. Luigino Barisan
Dr. Elisa Giampietri
Guest Editors
Manuscript Submission Information
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Keywords
- wine business and regional economy
- sustainable wine tourism
- visitor experience and behavior
- economic performance in sustainable wineries
- climate resilience in wine production
- sustainability in regional wine marketing
- innovative vineyard practices
- indigenous grape varieties
- enological process advancements
- eco-friendly technologies
- digitalization in wine firms
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