Consumer Studies and Local Market Development
A special issue of Journal of Risk and Financial Management (ISSN 1911-8074). This special issue belongs to the section "Financial Markets".
Deadline for manuscript submissions: closed (21 February 2022) | Viewed by 22850
Special Issue Editor
Special Issue Information
Dear Colleagues,
As the guest editor for this Special Issue of JRFM on Consumer studies and Local Market Development, I invite you to submit original scholarly empirical and theoretical research papers in the area of consumer studies related to identifying the factors of success of implementation of local marketing strategies and local market development. As we are currently in the midst of a worldwide, debilitating pandemic in the form of COVID-19, which has led us to consider the importance of strong local business and institutional structures to improve our life standards and ensure we have safe and comfortable places for living with less dependence on global structures, this open call includes research on this topic, too.
The general aim of this Special Edition is to focus on identifying the links and relationships between consumer behavior and local market development. Because companies’ activities are reflected in the market and depend on consumer interest in buying a given product or service, it is important to examine the factors of success of the implementation of local marketing strategies and their attractiveness for local customers. Although consumer behavior is very heterogeneous in many respects due to globalization, consumers should be aware of the value of their purchases by which they can support local producers and, consequently, the community where they live. On the other hand, it should also be the role of national policies to support local SMEs in their efforts to build competitiveness and initiate the social aspects of sustainable local development.
The special edition provides a platform for original research papers in this field from different countries and regions of the world using different scientific approaches to explore this problem. Papers can also focus on the position of local business structures in the COVID-19 era and lessons learnt from latest crises in this field.
Prof. Dr. Elena Horska
Guest Editor
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Journal of Risk and Financial Management is an international peer-reviewed open access monthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- Consumer behavior
- Local market development
- Consumer perception and value system
- Market segmentation and target customer
- Market research techniques
- Support of local businesses
- SME
- Affordable marketing
- Local marketing strategies
- Local company and competitiveness
- Growth strategies and expansion in a local market context
- Social dimensions of local market development
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