Sustainability and Entrepreneurship

Dear Colleagues,

The constant evolution of the current market requires an evolution of the undertakings along with the change of the market. Factors such as social development, economics, technology, politics, and environmental aspects are the main influences on market changes. The term “sustainable enterprise” is relatively new in the business ecosystem, and is characterized by the formation of a business that includes in its strategic objectives not only the economic components, but also social development and environmental protection. Businesses that achieve sustainability integrate their business activities with human, ecological, and social objectives in order to benefit the company and the community at large. These parameters become crucially important in the creation and maintenance of start-ups.

The main aspects of sustainable ventures relate to human talent management, employee profit sharing, the elimination of discrimination, gender equality, human rights, and the elimination of corruption. Factors such as the number of female employees versus male workers are beginning to be taken into account, as well as the importance of training human talent and the right to an adequate working environment. If you want your business to be able to evolve with the market and take advantage of its versatility, it is important that your processes are efficient in these aspects and that you can evaluate your performance in different productive sectors and above all have an understanding of how to apply techniques to improve it.

The current problems are taken advantage of in sustainable entrepreneurship through the search, discovery, evaluation, and exploitation of opportunities to create value for the client and increase their well-being in general. Therefore, the vision of companies must be transformed from “seeking only to sell and grow” to “seeking to generate well-being and improve social cohesion”.

The main environmental aspects that sustainable entrepreneurship comprises are related to clean products and services that generate less impact on the environment when used, environmental efficiency and technological development. These are also related to the financial results of the company and have improved the processes of the enterprises notably, for example through the application of ISO environmental quality standards. A sustainable venture can recycle and seeks to reduce the impact of its products/services, sometimes through social service or through functional improvements to its business.

In conclusion, for your business to be sustainable, it must be an engine of ideas that are transformed with the environment and that generate positive social, economic and environmental impacts. Remember that the environment and the market have an influence, but if you are able to take advantage of existing opportunities you will not have a problem with the growth of your business.

Prof. Dr. Miguel Torres García
Dr. Félix Jiménez Naharro
Guest Editors

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• start-ups
• knowledge transfer
• innovation
• intangible
• economic sustainability