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A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: closed (22 February 2023) | Viewed by 59055

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Prof. Dr. Vida Davidavičienė

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Department of Business Technologies and Entrepreneurship, Faculty of Business Management, Vilnius Gediminas Technical University, LT-10223 Vilnius, Lithuania
Interests: ICT development; ICT adaptation; knowledge-driven innovations; social networks; gamification; augmented reality; virtual teams; remote work; telework; e-business; e-marketing; e-logistics; e-government; e-behaviour
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Special Issue Information

Dear Colleagues,

Technological development and a dynamic business environment cause changes in businesses. These changes are observed at the internal and external level, and this leads to the need for scientifically new business process management, innovative business models as well as the necessity to meet customer’s requirements and provide innovative solutions and technologically new products that require new approaches in marketing. New approaches are necessary for the identification of customer demand change as well as the discovery of technological solutions to satisfy these demands.

The studies that will be published in this Special Issue are expected to address the challenges of marketing in the context of innovations and the development in science and technologies, proposing new scientific insights, classifications, evaluation methodologies and decision making, process changing, or business models.

Specifically, studies in the field of marketing of innovative technologies, social innovations; technologies for circular economic; corporate social entrepreneurship studies; technological solutions for marketing of innovation; research on acceptance and implementation models of augmented reality, gamification, smart home solutions, Industry 4.0; and changing needs and behavior models of society.

We invite you to contribute to this Issue by submitting comprehensive reviews, case studies, or research articles. Papers selected for this Special Issue will be subject to rigorous peer review, with the aim of rapid and wide dissemination of research results, developments, and applications.

Prof. Dr. Vida Davidavičienė
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

innovations
marketing of innovations
marketing of technologies
management of technological change
change management in organization
innovative business models
business process management
social innovations
customer behavior
Industry 4.0
gamification
augmented reality
smart solutions

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Published Papers (9 papers)

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Research

15 pages, 1112 KiB

Open AccessArticle

Telework in Baltic Countries during the Pandemic: Effects on Wellbeing, Job Satisfaction, and Work-Life Balance

by Amaya Erro-Garcés, Begoña Urien, Giedrius Čyras and Vita Marytė Janušauskienė

Sustainability 2022, 14(10), 5778; https://doi.org/10.3390/su14105778 - 10 May 2022

Cited by 16 | Viewed by 4778

Abstract

As a result of the rapid and unplanned adoption of telework by European companies during the pandemic, specific telework characteristics have arisen. Thus, employees’ experience of telework requires further analysis. Based on the “Living, Working, and COVID-19” results for Baltic countries, this paper studies the effect of telework experience on wellbeing, both directly and mediated by Work-Life balance and job satisfaction, through structural equation modelling. After verifying the significant differences in telework preferences, the model is also tested in high versus low telework preference groups. The main findings corroborate the effect of a positive telework experience on perceived wellbeing, but only indirectly via Work-Life balance. Additionally, data from the group with a high telework preference best fits the proposed model, revealing not only the mentioned indirect effect, but also the direct positive effect of telework experience on wellbeing. Thus, employees with a negative experience of telework during the pandemic will be more reluctant to accept telework over more traditional work arrangements. The implications as well as some limitations to be examined in further studies are also presented. Full article

(This article belongs to the Special Issue Marketing of Innovation, Science and Technological Change)

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16 pages, 822 KiB

Open AccessArticle

RETRACTED: Digital Entrepreneurship: Future Research Directions and Opportunities for New Business Model

by Umair Baig, Batool Muhammad Hussain, Ieva Meidute-Kavaliauskiene and Sigitas Davidavicius

Sustainability 2022, 14(9), 5004; https://doi.org/10.3390/su14095004 - 21 Apr 2022

Cited by 16 | Viewed by 10359 | Retraction

Abstract

Digital entrepreneurship is a technological advancement in infrastructure that creates various prospects for entrepreneurs. New digital enterprise models need attention in society, particularly concerning digital entrepreneurship opportunities, barriers, and success factors. Hence, this study gathers literature on digital entrepreneurship to compile methods and topics discussed by previous authors. Furthermore, this study illustrates research directions indicating opportunities for future scholars to work in this domain. A systematic approach across this study followed methodology and maintained a quality threshold by selecting 35 articles on digital entrepreneurship. Considering conceptual literature, the study identified six streams of digital entrepreneurship such as digital enterprise models, entrepreneurship procedure, strategical platform, ecosystem, entrepreneurship training, and social digital entrepreneurship. Hence, this study determines paths for recent research on digital entrepreneurship through a framework in different areas. Moreover, it also provides research opportunities through research directions to deeply understand the domain of digital entrepreneurship. Full article

(This article belongs to the Special Issue Marketing of Innovation, Science and Technological Change)

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19 pages, 5092 KiB

Open AccessArticle

Accelerating Cultural Dimensions at International Companies in the Evidence of Internationalisation

by Edita Leonavičienė and Aurelija Burinskienė

Sustainability 2022, 14(3), 1524; https://doi.org/10.3390/su14031524 - 28 Jan 2022

Cited by 5 | Viewed by 8692

Abstract

The research goal is to investigate whether several cross-cultural dimensions proposed in the Hofstede cultural model link international companies and their affiliations operating in Scandinavia and Baltic countries. Although cultural aspects have got much more attention in internationalisation studies over the last decade, there is still room for research focusing on such study areas. The authors start with the analysis of the literature review. Presenting the holistic approach affecting internationalisation and a list of factors necessary for internationalisation, later on, the authors present the cultural dimension of Hofstede, and then give various qualitative methods applied for studies on internationalisation. Design/Methodology/Approach: To complete the research, the authors selected the database from Nasdaq (2021), listed MNE companies from six countries: Denmark, Norway, Sweden, Estonia, Latvia and Lithuania. The mother company is located in Scandinavia, and the daughter company is in the Baltics based on FDI flows. The author’s research included 56 MNE companies from Nasdaq Baltic stock exchange. We used the correlation matrix to support the research and present the direction of identified connections to proceed with it. Findings: Obtained results revealed that there are strong links among several cultural dimensions. The results show seven positives and four negative links when discussing cross-cultural links. This finding shows that talking about intercultural relations, only four out of six Hofstede cultural dimensions have at least one strong connection operating business internationally. Originality/Value/Practical implications: The authors identified that some cross-cultural dimensions could not be analysed further because they do not have significant links. The limitations of the study and further research directions are also provided. Full article

(This article belongs to the Special Issue Marketing of Innovation, Science and Technological Change)

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28 pages, 3548 KiB

Open AccessArticle

Role of Augmented Reality in Changing Consumer Behavior and Decision Making: Case of Pakistan

by Syed Hasnain Alam Kazmi, Rizwan Raheem Ahmed, Kamran Ahmed Soomro, Alharthi Rami Hashem E, Hameed Akhtar and Vishnu Parmar

Sustainability 2021, 13(24), 14064; https://doi.org/10.3390/su132414064 - 20 Dec 2021

Cited by 32 | Viewed by 13538

Abstract

Marketers and advertisers ignore new technology and diverse marketing tactics when attempting to increase product exposure, customer engagement, customer behavior and buying intention in fashion accessory marketplaces in developing countries. This research sought to discover how the Augmented Reality (AR) experience influenced consumer behavior, buying intention and pleasure when purchasing a fashion item in developing countries. This study employs positivist ideas to investigate the connections between various factors, believing that reality is unwavering, stable, and static. Experiential marketing following stimulus exposure will gather cross-sectional data. The undertaken study has developed proper experimental design (within group) from business innovation models, for instance, uses and gratification and user experience models. User experience is disclosed by its four defining characteristics: hedonic quality (identification and simulation), aesthetic quality, and pragmatic quality. After encountering an enhanced user experience, users have a more favorable attitude about purchasing; in contrast, pleasure from using the application directly impacts buying intention. It was also shown that knowledge of AR apps impacts user experience and attitude. The novelty of this research is multifarious, for instance, the smart lab was used as a marketing technology to explore a virtual mirror of the Ray-Ban products. Secondly, the augmented reality experiential marketing activities have been developed by the developers as bearing in mind the four different aspects of the user experience—haptic, hedonic, aesthetic, and pragmatic. It should be functional, simple to learn and use, symmetrical, pleasant, and appealing, while fulfilling the unconscious emotional elements of a customer’s purchase. The research is the first known study in Pakistan to evaluate the influence of augmented reality on consumer proficiency and its consequent effects on attitude and satisfaction for fashion accessory brands. The research also advances the notion that application familiarity is the most important moderator between attitude and an augmented reality-enriched user experience, contradicting the prior studies, which focus on gender and age. This research has important theoretical implications for future researchers, who may wish to replicate the proposed final model in developed and developing countries’ fashion brands. This research also has imperative managerial implications for brand managers and marketing managers, who could include the recommendations of this study in their marketing strategies. Full article

(This article belongs to the Special Issue Marketing of Innovation, Science and Technological Change)

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16 pages, 828 KiB

Open AccessArticle

The Measurement of Organizational Social Media Integration Impact on Financial and Innovative Performance: An Integrated Model

by Ieva Meidute-Kavaliauskiene, Vida Davidaviciene, Gencay Karakaya and Shahryar Ghorbani

Sustainability 2021, 13(18), 10397; https://doi.org/10.3390/su131810397 - 17 Sep 2021

Cited by 8 | Viewed by 2651

Abstract

Organizations are investing in social media for communicating with customers, promoting employee collaborations, and integrating with partners and suppliers. One of the essential organizational capabilities that can help organizations create and share knowledge and improve their performance and create competitive advantage is social capital and social media integration. Therefore, while examining the role of social media integration on the three dimensions of social capital and the organizational emphasis on knowledge management, the present study has evaluated the impact of knowledge quality on improving organizational financial and innovative performance. This study was conducted in a sample of 280 employees of a bank in Iran. The present study had an applied data collection methodology, using structural equations modeling for analyzing with a descriptive correlational research goal. The results showed that integrated social media positively affects the social capital dimensions and organizational knowledge quality. This study highlights both the potential and limitations of social media in promoting organizational knowledge management. Businesses must consciously manage the assimilation and use of social media to benefit from them. The authors position the study at the intersection of social media, social capital, and knowledge management and explicate how social media works through social capital and organizational knowledge management efforts to affect knowledge quality. Full article

(This article belongs to the Special Issue Marketing of Innovation, Science and Technological Change)

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18 pages, 1177 KiB

Open AccessArticle

The Effect of Perceptions on Service Robot Usage Intention: A Survey Study in the Service Sector

by Ieva Meidute-Kavaliauskiene, Şemsettin Çiğdem, Bülent Yıldız and Sigitas Davidavicius

Sustainability 2021, 13(17), 9655; https://doi.org/10.3390/su13179655 - 27 Aug 2021

Cited by 26 | Viewed by 8209

Abstract

The current age of artificial intelligence, along with the advent of robots, portends increased use of innovative technologies in the tourism industry, with higher levels of service innovation than in many other industries. In addition, factors such as an approaching worldwide pandemic have limited the amount of physical contact that people can have. So as a result, the use of service robots in service areas, such as tourism, has recently become controversial. In this study, accommodation customers’ perceptions of advantages and disadvantages about robots and the effect of the perceived value of their intention to use them were investigated. Within the scope of the research, data were collected from 1408 people living in various cities in Turkey through an online survey. The data were analyzed by structural equation modeling. As a result of the analyses, it was found that the perception of advantage and the perceived value affect the intention to use service robots positively and significantly. It has been determined that the perception of disadvantage affects the intention to use service robots negatively and significantly. The research results show that the accommodation companies should be innovative and rapidly transition to robotization, as in the manufacturing industry. Advanced technological innovation applications, such as service robots, will play an essential role in the revival of the tourism industry, especially during the global epidemic. Full article

(This article belongs to the Special Issue Marketing of Innovation, Science and Technological Change)

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16 pages, 1528 KiB

Open AccessArticle

Core Elements towards Circularity: Evidence from the European Countries

by Olga Lingaitienė and Aurelija Burinskienė

Sustainability 2021, 13(16), 8742; https://doi.org/10.3390/su13168742 - 5 Aug 2021

Cited by 2 | Viewed by 2007

Abstract

In this paper, the authors identified key elements important for circularity. The primary goal of circularity is to eliminate waste and prove the constant use of resources. In the paper, we classified studies according to circular approaches and stated which of them get the highest attention. Further, we identified the principal elements, grouped them into four categories important for circularity, and presented scientific works dedicated to each of the above-mentioned categories. Further on, several core elements from the first category were investigated, aiming to connect different waste streams and provide a regression model. Finally, the methodological part reviewed the correlation between various types of waste and their recycling and selected suitable ones for developing a new panel regression model. The empirical research was delivered for the 27 European Union countries during the period between 2000 and 2019. We indicate that the recycling rate of municipal waste impacts the increase of recycling biowaste the same calendar year. The increase of recycling of municipal waste by one per cent means the increase of the recycling of biowaste by 0.6 per cent. Full article

(This article belongs to the Special Issue Marketing of Innovation, Science and Technological Change)

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25 pages, 1814 KiB

Open AccessArticle

From Stationary to Remote: Employee Risks at Pandemic Migration of Workplaces

by Janusz Rymaniak, Katarzyna Lis, Vida Davidavičienė, Manuela Pérez-Pérez and Ángel Martínez-Sánchez

Sustainability 2021, 13(13), 7180; https://doi.org/10.3390/su13137180 - 26 Jun 2021

Cited by 15 | Viewed by 5395

Abstract

The first lockdown due to COVID-19 in the year 2020 created a particular scenario that forced a change to telework among diverse professions and social groups. This article presents the results of research carried out among samples of Polish, Lithuanian and Spanish remote workers concerning working conditions in organizations and at home, and the potential impact of some professional hazards from home-based telework. On the contrary to earlier published papers on pandemic-induced telework that focused on how the limitations at home of first-time remote workers impacted on their well-being and work–family balance, our research contributes to a more recent endeavor that focuses the analysis on the work design perspective. The results of the survey indicate that employees felt more stressed and in conflict at their remote workstations when they had to telework during the lockdown, and that this negative output was significantly related to the deterioration of some working dimensions like space, quality and design but not to the perception of professional hazards from home-based telework. According to our research, the forced situation seemed not to be a favorable factor for implementing changes in light of the insufficient technical and organizational preparation of employers as well as the employees’ mental preparation. It should be necessary to update sequentially the results of the epidemic-induced telework and conduct research for various stages of the pandemic and the subsequent economic recovery. This could help popularize remote work as one of the tools of the labor market in the future and as a tool for treating labor resources as an element of sustainable development. Full article

(This article belongs to the Special Issue Marketing of Innovation, Science and Technological Change)

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14 pages, 2411 KiB

Open AccessArticle

Core Elements Affecting Sharing: Evidence from the United States

by Aurelija Burinskienė, Edita Leonavičienė, Virginija Grybaitė, Olga Lingaitienė and Juozas Merkevičius

Sustainability 2021, 13(7), 3943; https://doi.org/10.3390/su13073943 - 2 Apr 2021

Cited by 2 | Viewed by 1727

Abstract

The new phenomenon called sharing or collaborative consumption emerged a decade ago and is continuously growing. It creates new possibilities for society, and especially for business, is beneficial for the environment, makes more efficient use of resources, and presents a new competitive business model. The scientific literature lacks a more in-depth analysis of the factors influencing sharing activity growth; therefore, the paper’s authors attempt to fill this gap. The authors aim to identify the factors affecting the use of sharing platforms. To reach the goal, the authors developed a regression model and constructed a list of 71 variables. The study used monthly United States data from January 2017 to June 2020 from the publicly available Federal Reserve Economic Data (FRED)and Google trends databases. The comparison to other indexes proves that the proposed index, representing the number of visits to sharing platforms (SEP), is a unique one. The first index allowed us to revise the sharing activity monthly. The authors identified that variables such as wage level, social network users, import level, and personal consumption are critical in affecting the number of visits to sharing platforms. The presented framework could be helpful for practitioners and policymakers analysing the stimulation of sharing or collaborative consumption. It includes indicators representing different areas, such as society, technology, and country, and allows for monthly investigations. Such activity was evident for a long time when online platforms contributed to its wider accessibility. The results help to forecast the number of visits monthly. Sharing is still an emerging area for research; thus, the authors tried to explore the phenomenon of sharing to expand the conceptual level of knowledge. Full article

(This article belongs to the Special Issue Marketing of Innovation, Science and Technological Change)

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