Conducting Concepts of Big Data and Social Media into Digital Marketing Strategy
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: closed (30 September 2023) | Viewed by 2937
Special Issue Editors
Interests: sustainability; marketing strategy; creativity; innovation; entrepreneurship
Special Issues, Collections and Topics in MDPI journals
Interests: restaurant franchising management; food and beverage management; hospitality industry analysis
Special Issue Information
Dear Colleagues,
The rapid evolution of social media technology is accompanied by increasing attention to digital applications in tourism and hospitality management. The newly conducted concept of digital technology can refresh the perceptions of the traditional operation of sustainable tourism and hospitality and change the marketing strategies formation process. While some studies have investigated the showing of the mechanism of big data, fewer studies have explicitly considered the extensions in the context of digital marketing strategy through social media. This is arguably a major omission, as available evidence points at the foremost potential of big data and digial technology to affect the nature of tourism and hospitality marketing management.
This Special Issue aims to publish high-quality research papers on the inter-disciplinary field by integrating existing studies of big data, digital marketing strategy, sustainable management in tourism and hospitality.
Therefore, we invite scholars to write conceptual, empirical studies or case studies across all facets of big data, marketing strategy, tourism, and hospitality for sustainability. In particular, selected topics will include, but will not be limited to:
- Big data and social media application with sustainability;
- Digitial marketing strategy with sustainability;
- Tourism with sustainability;
- Hospitality with sustainability;
- Tourism, hospitality and sustainable cities and communities toward smart tourism; Tourism, hospitality and sustainable consumption and production;
- Tourism, hospitality and environment conservation;
- Trend of tourism, hospitality and conservation and sustainably use the oceans, seas and marine resources with big data technology;
- Blockchain technology with sustainability;
- Concepts of bigdata, social media, digital marketing strategy applied in sustainable education.
Dr. Chih-Hsing Sam Liu
Dr. Sheng-Fang Chou
Dr. Yung-Chuan Huang
Guest Editors
Manuscript Submission Information
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Keywords
- big data
- digital technology
- marketing strategy
- sustainability
- tourism
- hospitality
- machine learning
- data mining
- sustainable education
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