Agricultural Applied Economic and Rural Development for International Food and Agribusiness Marketing

Dear Colleagues,

International food and agribusiness marketing has become one of the most important fields of work for many researchers and academicians. Value chains are getting more and more globalized and the connections among markets are more intense and diversified. In this framework, the marketing strategies for food and agricultural products should be carefully studied.

However, in the last three years, the food system is facing three important obstacles: health crisis, food security and climate change, which are pressing stakeholders to think of new ways in which the future food supply chain should develop.

Therefore, this special issue aims to understand how different marketing strategies can be employed for overcoming the three above-mentioned obstacles by considering different stakeholders of agricultural products and food value chain, from farmers to the final consumers. It is necessary to highlight the fact that also the instability of the political framework and the war conditions involving many countries, cause chain disruption and changes in the global supply chains. Therefore, marketing plans should carefully take into consideration this framework.

However, it is necessary to understand the background and factors that affected the crisis we are facing today. In recent years, global agriculture markets faced an increased volatility, directly impacting stakeholders of the food chain. Price volatility makes planning for farmers and buyers extremely difficult and may result in political unrest.

In addition, the EU agriculture and food supply chain is getting more and more complex and sees the development of specific chains for higher value added or specific products, in order to fulfil specific consumers’ demands. The proliferation of these initiatives requires an assessment in terms of benefits and costs from part of producers/farmers and other stakeholders of the food supply chain.

Therefore, the dynamic development of agricultural markets and political instability requires permanent monitoring and prospective analysis through economic models that have become indispensable tools in preparing and negotiating policy decisions like trade multi- or bilateral negotiations. In addition, these events create opportunities for rural development, especially necessary for the overpopulated areas of the cities. Sustainable food chain organization, strictly linked to the original territory, and an efficient use of natural resources are two fundamental issues of the rural development pillar.

The focus of this special issue is certainly vast and could be investigated from many points of view, adopting both a theoretical and an empirical approach.

Dr. Alessandra Castellini
Dr. Vilma Xhakollari
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

• rural food systems
• entry strategies into developed and developing markets
• rural dimension in international agrifood marketing
• rural development – biodiversity – sustainable marketing
• applied economics and rural markets
• sustainable marketing strategies
• new frameworks for the international marketing of agrifood products
• global food marketing
• applied models for agrifood international marketing
• rural areas contribution to GVCs (global value chains)