Service Marketing and Management for Sustainable Hospitality and Tourism in a New Era
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".
Deadline for manuscript submissions: closed (4 March 2024) | Viewed by 16400
Special Issue Editor
Interests: hospitality and tourism marketing (e.g., physical environments, emotions, hedonic and utilitarian value, quality assurance (food, service, and atmosphere), image, application of marketing theory); research methodology and statistical applications
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
The success of hospitality and tourism businesses depends heavily on the quality of the service they provide to their customers. Given the challenges posed by the global pandemic, rapid technological advancements, and the increasing importance of environmental sustainability, hospitality and tourism operators must revisit their business strategies and craft new or modified tactics to rebuild and/or strengthen their relationships with their customers. In this new era, a deep understanding of target markets, including their changing needs, preferences, and behaviors, is crucial, as is the development of appealing products that will satisfy customer demand. In addition, employees who frequently interact with customers may have a unique opportunity to identify emerging business trends and service opportunities. This Special Issue welcomes submissions on various aspects of service marketing and management issues in the hospitality and tourism industry. Articles that focus on the hospitality and tourism industry, hospitality and tourism marketing, marketing for sustainable hospitality and tourism, sustainability and consumer behavior, product development, product design, perceived value, customer satisfaction, behavioral intentions, theory/model development, and human resource management are particularly welcome (we request that authors follow the instructions at: https://www.mdpi.com/journal/sustainability/instructions).
Topics of interest include, but are not limited to:
- The hospitality and tourism industry (e.g., restaurants, coffee shops, hotels, airlines, cruises, conventions, resorts, and museums);
- Hospitality and tourism marketing (e.g., physical environments, emotions, attitudes, and perceived value);
- Marketing for sustainable hospitality and tourism;
- Sustainability and consumer behavior;
- Product development and product design;
- Customer satisfaction;
- Behavioral intentions;
- Human resource management;
- Application of theory;
- Theory/model development.
Dr. Kisang Ryu
Guest Editor
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- hospitality and tourism marketing
- consumer behavior
- customer satisfaction
- human resource management
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