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Consumer Behaviour and Sustainable Development Goals

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Management".

Deadline for manuscript submissions: closed (31 March 2022) | Viewed by 18894

Special Issue Editors


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Guest Editor
Department of Economics and Business, University of Alcalá, 28802 Alcalá de Henares, Spain
Interests: business and tourism; resource and service management; sustainable rural development; marketing management; consumer behaviour; corporate social responsibility
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Guest Editor
Department of Management and Business Economics, University of León, Leon, Spain
Interests: Marketing Management; International Marketing; Consumer Satisfaction; Branding; Advertising; Corporate Social Responsibility

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Guest Editor
Department of Business Economics, University of the Balearic Islands, Palma, Spain
Interests: Tourism Marketing; Tourism Planning; Tourism Sustainability; Digital Technologies and Tourism; Corporate Social Responsibility

Special Issue Information

Dear Colleagues,

In 2015, the United Nations identified 17 sustainable development goals (SDGs) to be achieved by 2030 for a sustainable future (UN, 2019). The increasing influence of these goals’ values on consumer behaviour determines the relevance of the research in this field. Consumers have in recent years increasingly improved the way they make their purchasing decisions by buying “responsible” products that sell a real value and considering the role their personal consumption choices play in protecting the world. As a result, several aspects have begun to influence their purchasing decision-making processes, such as health , respect for the environment, and naturalness of products. Organisations are reacting to the changes in customer attitudes and are introducing to their strategies issues such as corporate social responsibility, sustainable marketing, environmental protection, and healthy lifestyles.

In light of the above considerations, this Special Issue proposes a large set of topics related to the achievement of the SDGs from the actions of sustainable organisations and a consumer behaviour based on sustainability values. The different variables that influence a responsible consumer behaviour process, steps in this process, and sustainable organisation strategies, ideas, and actions are of interest, as well as the adaptations that manufacturers and retailers must make to their businesses to meet new consumer demands. Finally, study the role played by entrepreneurs, who should be oriented in the generation of sustainable ideas and businesses, is a topic that will be covered in this Special Issue.

Dr. Pedro Cuesta-Valiño
Dr. Pablo Gutierrez-Rodriguez
Dr. Antoni Serra Cantallops
Guest Editors

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Keywords

  • Sustainable development goals
  • Consumer behaviour and sustainable development goals
  • Conceptual framework for contributing to sustainable consumer behaviour
  • Consumer behaviour based on sustainability values
  • Consumer healthy purchase decisions
  • Variables influence on responsible consumer behaviour process
  • Sustainable organisations for achieving sustainable development goals
  • Corporate social responsibility and consumer behaviour
  • Green and sustainable entrepreneurship
  • Sustainable supply chains
  • Manufacturer responsibility
  • Sustainable tourist behaviour
  • Sustainable Development Goals through tourism
  • Sustainable consumer behaviour
  • Happiness management
  • Sustainable Development Goals through sport

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Published Papers (3 papers)

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Research

16 pages, 892 KiB  
Article
Impact of Producer’s Environmental Performance on Consumers and Retailers Simultaneously in the Indonesian Retail Environment
by Muhamad Ibnu Fajar, Haryoto Kusnoputranto, Raldi Hendro T. S. Koestoer and Misri Gozan
Sustainability 2022, 14(3), 1186; https://doi.org/10.3390/su14031186 - 21 Jan 2022
Cited by 2 | Viewed by 2823
Abstract
Producers improve environmental performance to reduce the release of post-production waste. The positive environmental performance of producers is expected to influence consumer environmental attitudes positively, specifically toward post-consumption waste. However, research is deficient in exploring the impact of producer environmental performance (PEP) on [...] Read more.
Producers improve environmental performance to reduce the release of post-production waste. The positive environmental performance of producers is expected to influence consumer environmental attitudes positively, specifically toward post-consumption waste. However, research is deficient in exploring the impact of producer environmental performance (PEP) on retailer-consumer relationship quality (RCRQ) and consumer purchasing behavior (CPB) simultaneously to drive consumer environmental attitude (CEA) in the retail environment. Therefore, this study aims to examine the effect of PEP on RCRQ and CPB simultaneously to drive CEA in the retail environment. The survey was conducted at 17 retail outlets for 150 consumers of lubricant producers in the industrial city of Gresik, Indonesia. Partial Least Square analysis indicates that consumers perceive PEP has positive effects on CEA, but negatively affects RCRQ and positively affects CPB. Thereby, CPB has a more significant positive effect than RCRQ on CEA. Although RCRQ and CPB have significant positive total effects, CPB has a more significant indirect effect than RCRQ in mediating the effect of PEP on CEA. This study provides actionable guidance to reduce the negative impact of PEP on RCRQ to enhance the mediating role of RCRQ for more positive consumer environmental attitudes. Full article
(This article belongs to the Special Issue Consumer Behaviour and Sustainable Development Goals)
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19 pages, 565 KiB  
Article
Making Sense from Experience: How a Sustainable Multi-Sensory Event Spurs Word-of-Mouth Recommendation of a Destination Brand
by Mónica Gómez-Suárez and María Jesús Yagüe
Sustainability 2021, 13(11), 5873; https://doi.org/10.3390/su13115873 - 24 May 2021
Cited by 19 | Viewed by 6320
Abstract
The last decade has seen an exponential growth in published articles related to the influence of marketing events on destinations. However, there is still a need for empirical research about the effect that organized events built upon sensorial components have on different variables [...] Read more.
The last decade has seen an exponential growth in published articles related to the influence of marketing events on destinations. However, there is still a need for empirical research about the effect that organized events built upon sensorial components have on different variables related to participants’ attitudes and behaviors, as such events have the ability to provide unique experiences and emotions. Therefore, this research focuses on the impact of a sustainable multi-sensory event marketing that promotes the interests of the organizing service company (a marina brand), alongside those of the host location, by associating the brand destination with this specific activity. By surveying attendees to a summer event aimed at enhancing visits to an area in Palma de Mallorca (Spain) and by adopting structural equation modeling estimation, the study shows that people’s positive valuations of the event had an impact on their word-of-mouth recommendation of the brand. Thus, visitors’ emotional experience was tied to their post-visit brand attitudes and brand equity. Based on the results, the study makes practical suggestions for branding in a sustainable destination, especially in relation to incorporating experiential elements in company-organized special events. Full article
(This article belongs to the Special Issue Consumer Behaviour and Sustainable Development Goals)
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20 pages, 903 KiB  
Article
Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities
by José María López-Sanz, Azucena Penelas-Leguía, Pablo Gutiérrez-Rodríguez and Pedro Cuesta-Valiño
Sustainability 2021, 13(9), 4763; https://doi.org/10.3390/su13094763 - 23 Apr 2021
Cited by 41 | Viewed by 6914
Abstract
In recent years, rural tourism has experienced a major boom; it was once a secondary type of tourism but has now become a significant alternative option within the Spanish economy. This type of tourism facilitates the sustainable development of the host communities and [...] Read more.
In recent years, rural tourism has experienced a major boom; it was once a secondary type of tourism but has now become a significant alternative option within the Spanish economy. This type of tourism facilitates the sustainable development of the host communities and their surrounding areas, becoming an extra source of income in some cases, and the principal business in others. It is therefore important to ascertain which variables influence the behavior of rural tourists. The objective of this study is to demonstrate the influence on rural tourist behavior of destination image, both initial and final, as well as tourist satisfaction and loyalty to the area. Loyalty, which translates into repeat visits to the area and recommendations to third parties, promotes the sustainable development of rural areas. After an exhaustive review of the literature on the relevant variables, an empirical study was carried out using a questionnaire designed for tourists over 18 years old who visited the province of Soria (Spain) and stayed in a rural tourism establishment. This resulted in a total of 1658 valid completed questionnaires. A structural equation model was then drawn up to discover the relationships between all the variables. The results demonstrated the importance of destination image in the formation of the new image, and also showed that tourist satisfaction is the variable that most strongly influences loyalty to the tourist area. This study is a novel contribution to the study of sustainable development in rural areas since it focuses on tourist loyalty and its resulting benefits. Full article
(This article belongs to the Special Issue Consumer Behaviour and Sustainable Development Goals)
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