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Marketing and Business Motivations for Implementing Sustainability

A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: closed (30 November 2021) | Viewed by 4861

Special Issue Editors


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Guest Editor
Department of Management, Economics, Mathematics and Statistics, University of Salento, 73100 Lecce, Italy
Interests: digital communication; agri-food and wine sector; tourism destination management

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Guest Editor
Department of Management, Economics, Mathematics and Statistics, University of Salento, 73100 Lecce, Italy
Interests: food and wine sector; sustainable development; destination management

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Guest Editor
Cyprus University of Technology, Limassol 3036, Cyprus
Interests: CSR; sustainability; technological innovation; marketing innovation; ambidexterity; agility; wellbeing; stakeholder engagement

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Guest Editor
Department of Management, School of Management and Economics, University of Turin, 10124 Torino, Italy
Interests: corporate social responsibility; mergers & acquisitions; capital structure; crowdfunding and dividend policy

Special Issue Information

Dear Colleagues,

This Special Issue aims to focus in particular on the effects produced on the image and reputation of the company that adopts the principles of sustainable development. Academics from different disciplines such as business, management, finance, economics and other related disciplines are invited to submit novel articles that include, but are not limited, to the following topics:

  • measuring economics and marketing effects related to the adoption of sustainable development principles;
  • the relationship between enterprise and territory in improving sustainable development;
  • communications tools to improve stakeholders’ engagement in the search for sustainability;
  • digital communication tools and dissemination of the image of sustainable business;
  • non-financial reporting and digital communication;
  • changes in sustainability measurement systems due to the digital technology revolution;
  • innovative practices in production and logistics for sustainable development;
  • corporate social responsibility and corporate social performance;
  • sustainable investments and performance.

Specifically, purely theoretical papers (e.g., systematic literature reviews, bibliometric analysis, meta-analysis, morphological analysis) are welcome, as are empirical papers that contribute to theory and practice using any methodological approach (e.g., time lag studies, longitudinal studies, surveys, cross-national comparative studies, case studies).

Dr. Paola Scorrano
Dr. Monica Fait
Dr. Michael Christofi
Dr. Enrico Battisti
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • corporate image
  • production and logistics
  • digital communication
  • corporate social responsibility
  • stakeholders engagement
  • non-financial reporting

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Published Papers (1 paper)

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Research

27 pages, 3551 KiB  
Article
Essence of the Compensation Plan in the Process of Motivation in Multi-Level Marketing (MLM). A Case Study
by Michał Roman, Marta Wasiak, Monika Roman, Kamil Roman, Arkadiusz Niedziółka, Andrzej Krasnodębski and Sylwia Królak
Sustainability 2021, 13(16), 8738; https://doi.org/10.3390/su13168738 - 5 Aug 2021
Cited by 4 | Viewed by 4291
Abstract
The objective of the article is to present the compensation plan and the possibilities resulting from cooperation with FM World. The study provides the characteristics of the market economy compensation system, especially the functions, goals and traditional compensation forms as well as the [...] Read more.
The objective of the article is to present the compensation plan and the possibilities resulting from cooperation with FM World. The study provides the characteristics of the market economy compensation system, especially the functions, goals and traditional compensation forms as well as the essence of the key motivation theories for organization management and the characteristics of the most important ones. The term Multi-Level Marketing (network marketing) is discussed, especially the nature of that sector, controversies and possibilities. The company, FM World, is covered, especially the information on the products distributed and services. The compensation plan and the incentive programme offer applied in the company are provided in detail. The study involved the use of a diagnostic survey. The group of respondents included 107 FM World distributors and cooperants with the Rentierzy.FM structure. The level of satisfaction of the respondents with the cooperation and the compensation plan offered are investigated; satisfaction with the incentive programmes available and the perspectives of further cooperation with the company were determined. Full article
(This article belongs to the Special Issue Marketing and Business Motivations for Implementing Sustainability)
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