Sustainable Wine Industry and Wine Economics

Dear Colleagues,

In a context of crisis in the wine market, organic, natural and biodynamic wines continue to sell more and gain market share. Is the future of the wine sector intimately linked to its sustainability? This is the question that this Special Issue aims to answer. To address this question, we need to look at both the consumer and producer sides of the equation.

As for consumers, the willingness to pay for "sustainable" wines is an ever-evolving debate that has not yet been resolved. It refers to consumer preferences, the question of labels and certifications and even consumer tastes. The issue of sustainability for consumers goes beyond the wine itself and extends to the entire logistics chain (packaging, distance traveled by the bottles, the life cycle of the bottle, etc.) and even to the issue of tourism.

The issue of sustainability for consumers goes beyond the wine itself and extends to the entire logistics chain (packaging, distance traveled by the bottles, the life cycle of the bottle, etc.) and even to the issue of tourism.

Producers are sensitive to new consumer expectations, but this is not the only driver for adopting a sustainable approach in wineries. These adoption drivers are complex and still need to be explored. In particular, the choice of a certification among all the existing ones deserves further research. What is the role of stakeholders and what is the role of managers' beliefs in the adoption of a responsible approach? Finally, do deregulation and global warming leave wineries the choice not to adopt a sustainable approach? What are the climate predictions in the wine sector and how can we adapt to them? Climate change could well upset the hierarchy of wine producers in the medium or long term.

References:

 Flores, S. S. (2018). What is sustainability in the wine world? A cross-country analysis of wine sustainability frameworks. Journal of cleaner production, 172, 2301-2312.

Montella, M. M. (2017). Wine tourism and sustainability: A review. Sustainability, 9(1), 113.

Moscovici, D., & Reed, A. (2018). Comparing wine sustainability certifications around the world: History, status and opportunity. Journal of wine research, 29(1), 1-25.

Pomarici, E., & Vecchio, R. (2019). Will sustainability shape the future wine market?. Wine Economics and Policy, 8(1), 1-4.

Schäufele, I., & Hamm, U. (2017). Consumers’ perceptions, preferences and willingness-to-pay for wine with sustainability characteristics: A review. Journal of Cleaner production, 147, 379-394.

Schultz, H. R. (2016). Global climate change, sustainability, and some challenges for grape and wine production. Journal of Wine Economics, 11(1), 181-200.

Sogari, G., Pucci, T., Aquilani, B., & Zanni, L. (2017). Millennial generation and environmental sustainability: The role of social media in the consumer purchasing behavior for wine. Sustainability, 9(10), 1911.

Ugaglia, A. A., Cardebat, J. M., & Corsi, A. (2019). Conclusion: What’s next?. In The Palgrave Handbook of Wine Industry Economics (pp. 523-530). Palgrave Macmillan, Cham.

Prof. Jean-Marie Cardebat
Guest Editor

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• certifications & sustainable labelling
• sustainable management system
• willingness to pay
• drivers for adoption
• climate change
• competitive advantage
• sustainable tourism
• CSR
• consumers preferences
• organic & nature wines
• crowdfunding
• social media