How Does Digital Transformation Moderate Green Culture, Job Satisfaction, and Competitive Advantage in Sustainable Hotels?

Round 1

Reviewer 1 Report

Comments and Suggestions for Authors

The aim of the paper is to determine the relationship between green organizational culture, job satisfaction and competitive advantage. Less emphasis is placed on green culture, while the authors agree that there are a limited number of studies examining Green Culture in relation to job satisfaction.

However, the results in the Conclusions finally agree that job satisfaction leads to competitive advantages.

The paper also tries to examine the moderating role of digital transformation on these relationships and the positive impact of digital transformation on job satisfaction and the potential to increase competitive advantage.
The topic is not very original and there are many studies in most fields that are researched and are related to job satisfaction.

Both the number of references and their quality were very satisfactory.
Two studies were conducted. One quantitative research which included 483 questionnaires and one qualitative. The quantitative research was well structured, with good research hypotheses.

But, as I mentioned in my report, the interview of semi-structured interviews was very limited, since only 13 hotel managers of 144 active 5-star hotels in the Manavgat district of Antalya, participated. And no representative conclusions can be drawn if Director No.1 supported this view and Director No. 5 added something else.

Chapter 6 «Discussion» provides a summary of the results and a relatively satisfactory link to similar studies. The main finding of the study indicates a weak correlation between organizational culture and sales and profits. However, a robust linear association was observed between employee satisfaction and the overall performance of the organization. From the quantitative research they conclude that, Involvement, consistency and adaptability dimensions of positively affect job satisfaction.
The results presented in Chapter 6 are consistent with the methodology followed.

Basically, the Conclusions (Chapter 7) reproduce results and bibliographic references from other studies, while they should highlight the most significant results of their research.
 
Suggested Improvements of the manuscript

Chapter 7 (Conclusions) should focus on the most important research findings and as I mentioned in my report, in addition to the findings and the discussion, the authors must add some proposals or suggestions based on the results of the research. For example, in this paper some suggestions could be made concerning green culture, digitalization and how these can contribute to job satisfaction, but also to the competitiveness of businesses.

Author Response

Dear Reviewer,,  
We are sending our responses attached.  Thank you for all your contributions and support.  Please see the attachment.  

 

Author Response File: Author Response.pdf

Reviewer 2 Report

Comments and Suggestions for Authors

A well written piece of work

the literature review is presented 

the data analysis technique is adequate with good results of GoF and convergent and discriminant metrics 

Please report the model as an outcome of the SEM program you employed 

Please elaborate more on the future research opportunities and the research limitations 

Comments on the Quality of English Language

minor 

Author Response

Dear Reviewer, 
We are sending our responses attached.  Thank you for all your contributions and support.  Please see the attachment.  

Author Response File: Author Response.pdf

Reviewer 3 Report

Comments and Suggestions for Authors

Dear authors, your article is distinguished by originality and depth of research. I will recommend the article for publication.

Nevertheless, I would like to draw attention to a number of points that need to be more clearly emphasized in the article.

Firstly, in the Introduction it would be necessary to indicate what the specifics of the hotel business in personnel management are. You study the organization of work with personnel in hotels from the point of view of the green agenda and sustainable development. But why did you choose this particular industry for study? Why this problem is important for the hotel business, you need to emphasize.

Secondly, it would be correct if at the end of the article you could indicate what the cost-effectiveness of implementing your proposals is. At least predict the economic effect.

In general, the article meets the requirements of the journal and will be of interest to researchers and practitioners in the hotel business.

Author Response

Dear Reviewer,,  
We are sending our responses attached.  Thank you for all your contributions and support.  Please see the attachment.  

Author Response File: Author Response.pdf

Reviewer 4 Report

Comments and Suggestions for Authors

 

I reviewed this on the digital transaction and its effect on corporate culture with reference to the issues of green and job satisfaction. The study combines several qualitative methodologies, surveys and interviews.

The work is interesting on many points, for example in its attempt to cross-fertilise many elements known in theory but still an open field of analysis for empirical investigation, such as corporate culture during digital or energy transition.

Likewise, however, the work is unstructured and confused in its empirical structure. The choice of research design is the most compromised.

The introduction is poorly structured and should present the research question, the methods and data used, and the contribution of the article in more detail. It must also conclude with an outline of the following parts.

Qualitative methods rarely lend themselves to hypothesis testing and even then it seems very difficult to justify the choice of this strategy. Hypotheses are inapposite to this work and to this choice of survey methods. I think it is more serious to do away with hypotheses and indicate more open-ended research questions, if anything indicating the expected results of the literature review.

Survey analysis is problematic for hypothesis testing due to its low reliability. However, the authors demonstrate that they know how to conduct this type of research and show a sound analysis technique. The structural model is convincing. The hypothesis test can be retained but converted in the analysis of specific questionnaire items.

The use of interviews does not seem appropriate. In this article, the authors use interviews as the next step in the research, but I think they should clarify in the presentation of the methods with appropriate citations the use of interviews to deepen and confirm the results of the survey. The authors should emphasise the evidence from the interviews by including extracts of significant answers in the analysis, to add support to the results and offer practical examples to the reader.

 

Paragraph 6.1 “limitations and … “ should be placed in the conclusion section.

I wish good luck to the authors.

Comments on the Quality of English Language

Sometimes it is hard to read. It is from non-English speaking authors. The structure of the text is confused, decreasing the comprehensibility of the manuscript.

Author Response

Dear Reviewer,,  
We are sending our responses attached.  Thank you for all your contributions and support.  Please see the attachment. 

Author Response File: Author Response.pdf

Round 2

Reviewer 4 Report

Comments and Suggestions for Authors

I congratualte the authors of this revised version  for the improvements in the manuscript. I see that the authors took in  consideration all of my  concerns. While I am happy with most of the edits on a general level, I think there are a few changes that can  further improve the paper. A brief summary is follwoing.

- A large part of the end of the intriduction is about the context of the research, i.e., the hotel industry. Move this part in the methods section.

- Give more emphasise to your first hand data – the  interviews – with more nuanced discussion of the evidence in details.

- In the conclusion, find a way to present your suggestion with a more clear link to your results. All your contribution must rely on evidence-based results.

Good luck with your work

Comments on the Quality of English Language

I find the style is contorted with too many repetitions and subordination. 

Author Response

Dear Reviewer, 
We are sending our responses attached.  Thank you for all your contributions and support.  Please see the attachment. 

Author Response File: Author Response.pdf