Fire Eaters: Exploring Consumer Preferences for Labeling Extensive Livestock Products Providing Wildfire Prevention Services
Abstract
:1. Introduction
2. Materials and Methods
2.1. Study Area and Data Collection
2.2. Survey Design
2.3. Data Analysis
3. Results
4. Discussion
4.1. Consumer Profiles and Insights on Labeling Options
4.2. Recommendations for Labeling Development
4.3. Limitations and Future Research Directions
5. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Cluster 1—Rural Shepherd Confiders | Cluster 2—3rd Party Certifiers | Cluster 3—Urban Butcher Buyers | Overall Wald | Overall p-Value | ||||
---|---|---|---|---|---|---|---|---|
Cluster Size | 0.43 | 0.30 | 0.27 | |||||
Parameter (s.e.) | z-Value | Parameter (s.e.) | z-Value | Parameter (s.e.) | z-Value | |||
Certificate | 32.352 | 0.000 | ||||||
Wildfire fighters | −0.469 (0.338) | −1.386 | 1.104 (0.483) | 2.285 | −0.6358 (0.350) | −1.816 | ||
Local butcher | 0.170 (0.667) | 0.255 | −1.313 (1.183) | −1.110 | 1.143 (0.609) | 1.878 | ||
Website | −1.094 (0.566) | −1.935 | 0.988 (0.561) | 1.761 | 0.107 (0.407) | 0.263 | ||
Trusted shepherd | 1.393 (0.391) | 3.566 | −0.779 (0.653) | −1.194 | −0.614 (0.49) | −1.250 | ||
Lamb consumption | 17.364 | 0.002 | ||||||
Never/infrequent | −1.559 (0.535) | −2.916 | 0.628 (0.338) | 1.858 | 0.9312 (0.326) | 2.859 | ||
Monthly | 0.326 (0.299) | 1.089 | 0.006 (0.212) | 0.030 | −0.3322 (0.237) | −1.400 | ||
Weekly | 1.234 (0.321) | 3.839 | −0.635 (0.322) | −1.972 | −0.599 (0.317) | −1.890 | ||
Local and more trustful | 0.807 (0.208) | 3.879 | −0.497 (0.179) | −2.775 | −0.31 (0.165) | −1.874 | 15.178 | 0.001 |
COVARIATES | ||||||||
Age | 0.3318 (0.198) | 1.677 | −1.257 (0.347) | −3.622 | 0.925 (0.262) | 3.535 | 14.061 | 0.001 |
Residency | 15.232 | 0.004 | ||||||
City | −0.815 (0.245) | −3.331 | −0.418 (0.311) | −1.345 | 1.233 (0.413) | 2.983 | ||
Big town | 0.063 (0.252) | 0.250 | 0.181 (0.340) | 0.532 | −0.244 (0.483) | −0.505 | ||
Small town | 0.752 (0.377) | 1.996 | 0.237 (0.436) | 0.543 | −0.989 (0.713) | −1.387 | ||
Model performance criteria | ||||||||
LL | −942.36 | BIC | 2044.78 | AIC | 1940.71 | AIC3 | 1968.71 |
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Soy-Massoni, E.; Uyttewaal, K.; Prat-Guitart, N.; Varela, E. Fire Eaters: Exploring Consumer Preferences for Labeling Extensive Livestock Products Providing Wildfire Prevention Services. Land 2022, 11, 700. https://doi.org/10.3390/land11050700
Soy-Massoni E, Uyttewaal K, Prat-Guitart N, Varela E. Fire Eaters: Exploring Consumer Preferences for Labeling Extensive Livestock Products Providing Wildfire Prevention Services. Land. 2022; 11(5):700. https://doi.org/10.3390/land11050700
Chicago/Turabian StyleSoy-Massoni, Emma, Kathleen Uyttewaal, Núria Prat-Guitart, and Elsa Varela. 2022. "Fire Eaters: Exploring Consumer Preferences for Labeling Extensive Livestock Products Providing Wildfire Prevention Services" Land 11, no. 5: 700. https://doi.org/10.3390/land11050700
APA StyleSoy-Massoni, E., Uyttewaal, K., Prat-Guitart, N., & Varela, E. (2022). Fire Eaters: Exploring Consumer Preferences for Labeling Extensive Livestock Products Providing Wildfire Prevention Services. Land, 11(5), 700. https://doi.org/10.3390/land11050700