Purchase Intentions for Brazilian Recycled PET Products—Circular Economy Opportunities

Round 1

Reviewer 1 Report

The paper explores the purchase intention for recycles PET products by Brazilian consumers, a topic related to circular economy business model developments.

To improve the quality of the paper I would have the following suggestions for the authors:

• to integrate the Research Hypotheses with the Literature Review part;  
• expand the literature related to the recycled products customer purchase intention as well as the factors measured in this study;
• in the discussion part it will be of importance in case you compare how your study results differ from other studies mentioned in the literature;
• it could help to include an “implications” chapter to your study. How could your results help to improve the situation, what learning provide help for policy makers and entrepreneurs? 

Author Response

Point-by-point response:

To improve the quality of the paper I would have the followingsuggestions for the authors:

1. to integrate the Research Hypotheses with the Literature Review part;

R: The Research Hypotheses were integrated with the Literature Review

 

2. expand the literature related to the recycled products customerpurchase intention as well as the factors measured in this study;

R: The following authors have been added to the section  ”Consumers’ purchase intention for recycled products”:

1. Bigliardi, B.; Campisi, D.; Ferraro, G.; Filippelli, S.; Galati, F.; Petroni. A. The Intention to Purchase Recycled Products: Towards an Integrative Theoretical Framework. Sustainability 2020, 12, 9739. DOI: https://doi.org/10.3390/su12229739
2. Bittar, A. V. Selling remanufactured products: Does consumer environmental consciousness matter? Journal of cleaner production 2018, 181, 527-536. DOI: doi: 1016/j.jclepro.2018.01.255
3. Abbey, J.; Kleber, R.; Souza, G. C.; Voigt, G. The role of perceived quality risk in pricing remanufactured products. Production and Operations Management 2017, Vol. 26 No. 1, pp. 100-115. DOI: https://doi.org/10.1111/poms.12628
4. Agostini, L.; Bigliardi, B. ; Filippelli, S.; Galati, F. Seller reputation, distribution and intention to purchase refurbished products. Journal of Cleaner Production 2021, Volume 316, 128296, ISSN 0959-6526, https://doi.org/10.1016/j.jclepro.2021.128296.
5. Chamberlin, L.; Boks, C. Marketing Approaches for a Circular Economy: Using Design Frameworks to Interpret Online Communications. Sustainability2018, 10, 2070. https://doi.org/10.3390/su10062070
6. Kraus, S; Rehman, S. U.;  García F.J.S.  Corporate social responsibility and environmental performance: the mediating role of environmental strategy and green innovation. Forecast. Soc. Change 2020, 160, p. 120262. https://doi.org/10.1016/j.techfore.2020.120262

 

3. in the discussion part it will be of importance in case you compare how your study results differ from other studiesmentioned in the literature;

R: The following text was added in section 4 :

"The results in Spain indicate that the positive image of circular products is the most important factor for consumer acceptance, followed by the perceived safety. The other two hypotheses were not accepted [4]. In Vietnam, the results suggest that consumers have positive perceptions about the quality, sustainability and safety of clothes made with rPET bottles; image concerns may not be relevant to the consumer's purchase intent [6].

In the context of Brazil, all hypotheses have been accepted, and it is possible to see that the greatest relationship is between sustainability and purchase intention. Additionally, the results indicated that the current model was responsible for 75% of the purchase intention in Brazil, while in Vietnam 42% and in Spain 69.3%."

 

4. it could help to include an “implications” chapter to your study.How could your results help to improve the situation, whatlearning provide help for policy makers and entrepreneurs?

R: The section 4.1 Theoretical and practical implications was added in the article.

Reviewer 2 Report

The authors have done an excellent job in writing a timely and well-positioned article. I really enjoyed reading your work and believe it would make a good contribution. There are however some things that need to be improved in a next version.

 

First of all, a lot of the text that you have after the introduction should go into a section on background work. It is important that this is presented as background work that can inform the reader about what has been done and the related literature for the different key concepts you introduce.

 

Second, I believe you are missing an opportunity here to talk about digital circular economy strategies. Over the last year there have been a lot of articles on how big data analytics and other novel technologies can enhance the move towards circular economy strategies. I believe that you can talk about this either in the background section, or in an expanded discussion section. It would be an interesting point for expanding on and looking forward. You might want to look at some of the following articles and integreate them in a discussion on digital circular economy strategies.

Zeiss, R., Ixmeier, A., Recker, J., & Kranz, J. (2021). Mobilising information systems scholarship for a circular economy: Review, synthesis, and directions for future research. Information Systems Journal, 31(1), 148-183.

Kristoffersen, E., Mikalef, P., Blomsma, F., & Li, J. (2021). Towards a business analytics capability for the circular economy. Technological Forecasting and Social Change, 171, 120957.

Pagoropoulos, A., Pigosso, D. C., & McAloone, T. C. (2017). The emergent role of digital technologies in the Circular Economy: A review. Procedia CIRP, 64, 19-24.

Kristoffersen, E., Mikalef, P., Blomsma, F., & Li, J. (2021). The Effects of Business Analytics Capability on Circular Economy Implementation, Resource Orchestration, Capability and Firm Performance. International Journal of Production Economics, 108205.

Bressanelli, G., Adrodegari, F., Perona, M., & Saccani, N. (2018). Exploring how usage-focused business models enable circular economy through digital technologies. Sustainability, 10(3), 639.

 

 

Author Response

Point-by-point response:

1. First of all, a lot of the text that you have after the introduction should go into a section on background work. It is important that this is presented as background work that can inform the readerabout what has been done and the related literature for thedifferent key concepts you introduce.

R: The introduction has been revised. Part of the text has been moved to the section about Circular Economy.

 

2. Second, I believe you are missing an opportunity here to talk about digital circular economy strategies. Over the last year there have been a lot of articles on how big data analytics and other novel technologies can enhance the move towards circular other novel technologies can enhance the move towards circulareconomy strategies. I believe that you can talk about this either in the background section, or in an expanded discussion section.It would be an interesting point for expanding on and looking forward. You might want to look at some of the following article sand integreate them in a discussion on digital circular economy strategies.

R: The following authors have been added to the section  ”Circular Economy (CE)”.

1. Pagoropoulos, A.; Pigosso, D. C.; McAloone, T. C. The emergent role of digital technologies in the Circular Economy: A review. In Procedia CIRP, Proceedings of the 9th CIRP IPSS Conference: Circular Perspectives on PSS, 2017; 64, 29-24. DOI: 10.1016/j.procir.2017.02.047
2. Kristoffersen, E.; Mikalef, P.; Blomsma, F.; Li, J. Towards a business analytics capability for the circular economy. Technological Forecasting and Social Change 2021, 171,120957. DOI: http://dx.doi.org/10.1016/j.techfore.2021.120957
3. Kristoffersen, E.; Mikalef, P.; Blomsma, F.; Li, J. The Effects of Business Analytics Capability on Circular Economy Implementation, Resource Orchestration, Capability and FirmPerformance. International Journal of Production Economics, 2021, 108205. DOI : https://doi.org/10.1016/j.ijpe.2021.108205
4. Bressanelli, G. ; Adrodegari, F. ; Perona, M. ; Saccani, N. Exploring how usage-focused business models enable circulareconomy through digital technologies. Sustainability 2018, 10(3), 639. DOI : https://doi.org/10.3390/su10030639
5. Zeiss, R.; Ixmeier, A.; Recker, J.; Kranz, J. Mobilising information systems scholarship for a circular economy: Review,synthesis, and directions for future research. InformationSystems Journal 2021, 31(1), 148-183. DOI: https://doi.org/10.1111/isj.12305
6. Nobre   C.;  Tavares,  E.  Scientific  literature  analysis  on  big  data  and  internet  of  things applications  on  circular  economy:  a  bibliometric  study.  Scientometrics 2017,  v.  111,  p.  463-492. DOI: https://doi.org/10.1007/s11192-017-2281-6
7. Lewandowski, M. Designing the Business Models for Circular Economy—Towards the Conceptual Framework. Sustainability 2016, 8, 43. DOI: http://dx.doi.org/10.3390/su8010043

 

Round 2

Reviewer 1 Report

Dear Authors,

Thank you very much for your revised paper. I find the paper to be improved significantly, and I approve to accept it for publication.

 

Best Regards.