The Impact of Audio-Visual Content on Sustainable Consumer Behavior
A special issue of Sustainability (ISSN 2071-1050).
Deadline for manuscript submissions: closed (31 July 2022) | Viewed by 5112
Special Issue Editors
Interests: e-commerce; m-commerce; segmentation; life style; sustainability
Interests: e-learning; e-inclusion; technology acceptance; segmentation
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
In the current context, social commerce is becoming "the ultimate form of advertising," where social networks offer to convert images and videos in moments of purchase. Mobile devices have managed to close the gap between promotion and shopping while also creating more fluid and frictionless experiences. New actors with marked audiovisual attributes, such as Instagram, Pinterest, or TikTok, have joined old-fashioned online social networking services, such as Facebook or Twitter. On the other hand, the global health crisis related to the coronavirus COVID-19 pandemic has multiplied the time that consumers spend on different social networks and has increased electronic commerce worldwide. The fear of contagion has made these virtual environments the preferred means to maintain social relationships and acquire all kinds of products and services. This Special Issue will address studies on the role of audiovisual content in the sustainable behavior of online consumers in the current scenario. Sustainable consumer behavior encompasses the reasons and ways in which consumers incorporate sustainability issues into their day-to-day life. Conceptual and empirical studies oriented, among other subjects, to the following topics are welcome:
- Sustainable consumer behavior in response to audiovisual content on social networks
- Buying behavior in social networks with an emphasis on sustainability.
- Creation of sustainable brand value by audiovisual content
- Social media ads
- Social media marketing activities
- Innovative forms of customer segmentation based on sustainability
- Analysis of consumer behavior online with cutting-edge techniques
Dr. Jorge Arenas-Gaitán
Dr. Patricio E. Ramirez-Correa
Guest Editors
Manuscript Submission Information
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Keywords
- sustainable consumer behavior
- e-WOM
- audio-visual content
- SMMA
- online brand equity
- online consumer behavior
- online segmentation
- Big Data
- machine learning applications
- e-commerce
- m-commerce
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