Sustainable Organizations and Their Products in a Turbulent Environment
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Products and Services".
Deadline for manuscript submissions: closed (31 May 2024) | Viewed by 48620
Special Issue Editors
Interests: customer satisfaction; customer loyalty; sustain development; eco products
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
Recent, exceptionally turbulent years, characterized by a significant risk and unusual, COVID-19 pandemic-related, environment volatility, once again revealed that sustainable politics as well as strategies for gaining competitive advantage play a critical role in business and management. As it turned out, only those organizations which have wide portfolios of products and services, and concurrently display the ability to implement processes of branching out or market adaptations, stand a chance of survival, and, under particular circumstances, strengthen their position in present-day, visibly unstable markets.
The main challenge of a modern management is to design a portfolio of products and services which would be reasonably resistant to different, possible market complications. Therefore, switch from a short- or medium-term profit maximization to a more conservative and traditional priority of a long-term survival function is necessary when it comes to the process of building and maintaining competitive advantage. Such an approach requires from managers to adopt a more holistic perspective on businesses and markets, the perspective which would include a sustainable approach towards building a company’s potential and value of its market offer.
In this Specal Issue Authors will present and discuss the results of the studies related to the implementation of the rules of sustainable development of an organization and its products, related to developing mutually-beneficial, fair as well as sustainable, long term relationships with customers, communities and stakeholders, and to creating, delivering and communicating, brands', products’ or services’ values which reflect and convey company sustainability, pro-environmental orientation and willingness to conserve and protect different categories of resources. The aforementioned studies specifically take account of dynamic changes of markets and products, which might have been observed during the entire beginning of this century, especially during the last three years, and refer to the latest trends, ideas and paradigms of management, marketing and finance.
Prof. Dr. Lukasz Skowron
Prof. Dr. Marcin Gąsior
Guest Editors
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Keywords
- turbulent environment
- sustainable organization
- sustainable products
- consumers pro-ecological behaviours
- pro-environmental values in marketing and management
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