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Systems
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Complex Systems for E-commerce and Business Management
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Complex Systems for E-commerce and Business Management

A special issue of Systems (ISSN 2079-8954). This special issue belongs to the section "Systems Practice in Social Science".

Deadline for manuscript submissions: 31 August 2025 | Viewed by 15806

Special Issue Editor

Dr. Mitra Madanchian

E-Mail Website
Guest Editor
Department of Arts, Communications and Social Sciences, University Canada West, Vancouver, BC V6B 1V9, Canada
Interests: business management; e-commerce management; knowledge management; blockchain
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

Welcome to our Special Issue titles “Complex Systems for E-commerce and Business Management”. In this Special Issue, we aim to explore the dynamic and interconnected nature of modern e-commerce and business management systems, focusing on the complexities inherent in their design, implementation, and optimization. Our goal is to shed light on the latest developments, methodologies, and technologies driving innovation in this rapidly evolving field.

This Special Issue aligns perfectly with the scope of Systems by addressing the interdisciplinary nature of complex systems within the realm of e-commerce and business management. It encompasses various aspects, including technological advancements, data-driven approaches, system optimization, and the integration of diverse components such as supply chains, customer interactions, and decision-making processes. By exploring the interplay between these elements, we seek to provide insights into the holistic understanding and effective management of modern business ecosystems.

Dr. Mitra Madanchian
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Systems is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • business management
  • complex systems
  • optimization
  • technology integration
  • data analytics
  • supply chain dynamics
  • customer relationship management
  • decision support systems

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Further information on MDPI's Special Issue polices can be found here.

Published Papers (5 papers)

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Research

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25 pages, 1301 KiB  
Article
Pricing and Service Decision in a Dual-Channel System Considering Zone of Service Tolerance
by Qingren He, Xinru Lei and Ping Wang
Systems 2025, 13(2), 93; https://doi.org/10.3390/systems13020093 (registering DOI) - 31 Jan 2025
Viewed by 309
Abstract
In the dual-channel retail industry, excessive enthusiasm in offline retailers’ services often extends beyond the customer’s “interpersonal distance zone”, leading to psychological discomfort for customers and a subsequent loss of demand. This situation can trap retailers in a dilemma known as the “service [...] Read more.
In the dual-channel retail industry, excessive enthusiasm in offline retailers’ services often extends beyond the customer’s “interpersonal distance zone”, leading to psychological discomfort for customers and a subsequent loss of demand. This situation can trap retailers in a dilemma known as the “service trap”. To address this issue, we introduce the concept of the zone of service tolerance, which encompasses desired and adequate levels of service, into a dual-channel supply chain consisting of an online channel manufacturer and an offline retailer. We incorporate the zone of service tolerance into the demand function of the offline retailer and establish its profit function, a dynamic game theory to demonstrate the existence of a linkage mechanism between the optimal selling price and service level, providing the conditions for such a mechanism to exist. Additionally, we establish conditions for offline retailers to avoid over-servicing or under-servicing and consider the impacts of these conditions, and we reveal the stability conditions of the offline retailers’ service decisions. Our findings indicate that both over- and under-servicing can lead to customer churn. For newly launched products, offline retailers risk losing customers by adopting a sales strategy focused on high profits and moderate sales (under-servicing). Similarly, for products nearing removal from the shelves, they risk losing customers by adopting a sales strategy focused on low profits and high sales (over-servicing). Furthermore, under certain ranges for the service sensitivity factor, desired service, or adequate service, the optimal service provided by offline retailers remains robust regardless of the manufacturer’s optimal selling price. This greatly simplifies the offline retailer’s decision-making process regarding service levels, as they can directly focus on providing the desired service without factoring in the manufacturer’s pricing strategy. Full article
(This article belongs to the Special Issue Complex Systems for E-commerce and Business Management)
16 pages, 338 KiB  
Article
The Effects of Enterprises’ E-Business Adoptions on Cross-Border Firm Internationalization
by Yan Xu and Haiying Pan
Systems 2025, 13(2), 84; https://doi.org/10.3390/systems13020084 - 29 Jan 2025
Viewed by 407
Abstract
Nowadays, in the complex business network system, the interaction of firms across borders is facing several challenges. Many studies in the literature also suggest numerous approaches to overcome these challenges. However, a few of the obstacles for internationalizing firms were studied and the [...] Read more.
Nowadays, in the complex business network system, the interaction of firms across borders is facing several challenges. Many studies in the literature also suggest numerous approaches to overcome these challenges. However, a few of the obstacles for internationalizing firms were studied and the challenges are increasing against firms’ growth opportunities cross-border. Taking this into account, the present research emphasized the roles of enterprises’ e-business adoptions of countries on cross-border firms’ internationalization by drawing from network theory and technology–organization–environment frames. By employing a fixed effect model to 365 enterprises, leaders’ attitudes of preferring technology-intensive firms, network infrastructure, risk-averting attitudes, country’s market size, multilingual services, e-government status, threats from competitors, reliable utility sources, human capital quality, costs of adoptions and telecom services enrichments, and costs of adopting different online services need to be taken into account before internationalization of born global companies. Full article
(This article belongs to the Special Issue Complex Systems for E-commerce and Business Management)
24 pages, 999 KiB  
Article
Research on Influence Mechanism of Consumer Satisfaction Evaluation Behavior Based on Grounded Theory in Social E-Commerce
by Ru Wang, Shuhui Xu, Shugang Li and Qiwei Pang
Systems 2024, 12(12), 572; https://doi.org/10.3390/systems12120572 - 17 Dec 2024
Viewed by 977
Abstract
For enterprises, exploring the influence mechanism of consumer satisfaction evaluation behavior (CSEB) holds significant research value for the advancement and further development of social e-commerce platforms. The existing literature primarily focuses on quantitative methods in investigating the influence mechanism of CSEB within social [...] Read more.
For enterprises, exploring the influence mechanism of consumer satisfaction evaluation behavior (CSEB) holds significant research value for the advancement and further development of social e-commerce platforms. The existing literature primarily focuses on quantitative methods in investigating the influence mechanism of CSEB within social e-commerce platforms. This study endeavors to expand the theoretical boundaries of CSEB through qualitative research. This study adopts a mixed-methods approach, combining primary data collected through in-depth interviews with 32 participants and secondary data gathered from 1000 users via web crawlers. Utilizing grounded theory as an analytical framework, the study meticulously summarizes, concludes, and refines the influencing factors of CSEB. Based on these findings, a robust CSEB model is constructed to provide a deeper understanding of the phenomenon. The study reveals that in the decision-making process of consumer evaluation, behavior is primarily driven by evaluation motivations. These motivations are intricately intertwined with product perception, social influence, and perceived behavior control. The interplay among these factors significantly shapes the manner in which consumers engage in satisfaction evaluation on social e-commerce platforms. This study complements existing quantitative research by providing nuanced insights into the complex interplay of factors, which drive consumer evaluation behavior. Furthermore, the study proposes actionable countermeasures and suggestions for businesses and platform managers to effectively promote and enhance consumer satisfaction evaluation activities, thereby contributing to the sustained growth and development of social e-commerce platforms. Full article
(This article belongs to the Special Issue Complex Systems for E-commerce and Business Management)
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25 pages, 1005 KiB  
Article
Optimistic Third-Party Sellers in E-Commerce Supply Chains
by Jialu Li and Giri K. Tayi
Systems 2024, 12(10), 409; https://doi.org/10.3390/systems12100409 - 2 Oct 2024
Cited by 1 | Viewed by 846
Abstract
This paper investigates the effects of optimism in an e-commerce supply chain where two third-party sellers offer substitutable products through a shared e-commerce platform. In this context, optimism is defined as a cognitive bias in which third-party sellers underestimate the probability of encountering [...] Read more.
This paper investigates the effects of optimism in an e-commerce supply chain where two third-party sellers offer substitutable products through a shared e-commerce platform. In this context, optimism is defined as a cognitive bias in which third-party sellers underestimate the probability of encountering low market potential. We present a game-theoretic model to characterize the equilibrium strategies of both the platform and the sellers. Our analysis reveals that when both sellers exhibit optimism bias, this bias invariably leads to lower expected profits for them. However, seller optimism can benefit both the platform and the whole system. That is, as sellers become more biased, the profits of the platform and the entire supply chain increase. Moreover, when a biased seller competes with a sophisticated one, unilateral optimism can result in a win–lose outcome in which the optimistic seller benefits from her bias at the expense of her sophisticated rival. Indeed, we demonstrate that optimism can confer a competitive advantage in a duopoly, allowing the more biased seller to earn higher profits than its less biased competitor—even if the latter is unbiased or sophisticated. Our work sheds light on the conditions under which optimism bias may have detrimental or beneficial impacts on e-commerce supply chain operations. Full article
(This article belongs to the Special Issue Complex Systems for E-commerce and Business Management)
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Review

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20 pages, 1838 KiB  
Review
The Impact of Artificial Intelligence Marketing on E-Commerce Sales
by Mitra Madanchian
Systems 2024, 12(10), 429; https://doi.org/10.3390/systems12100429 - 12 Oct 2024
Viewed by 12371
Abstract
This review explores the influence of AI marketing on e-commerce sales, examining how AI-driven strategies affect key metrics such as customer acquisition and conversion rates. Given the growing importance of AI in online retail, this paper employs a critical review methodology, analyzing 50 [...] Read more.
This review explores the influence of AI marketing on e-commerce sales, examining how AI-driven strategies affect key metrics such as customer acquisition and conversion rates. Given the growing importance of AI in online retail, this paper employs a critical review methodology, analyzing 50 documents from the Scopus database. The analysis reveals that AI tools like chatbots, personalization engines, and predictive analytics significantly enhance e-commerce performance. The study provides practical and theoretical contributions, offering recommendations for businesses and suggesting future research directions. Full article
(This article belongs to the Special Issue Complex Systems for E-commerce and Business Management)
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