International Business Management: New Perspectives on Leadership, Strategy and Marketing

Dear Colleagues,

International business plays a vital role in today’s business world. Doing business in an international environment is much more complex than doing business in a domestic setting for a number of reasons, such as the differential impact of cultural and institutional forces on leadership patterns, managing human resources and other cross-border operations, and devising and implementing marketing strategies. In view of the nature of the challenges organizations face in an international environment, scholars have shown a keen interest in developing a deeper understanding of managing business activities in various global settings. As a result, a substantial amount of literature has accumulated on a variety of topics related to international business. Nonetheless, many questions remain and more research on both the theoretical and empirical fronts is needed to provide more updated and sophisticated insights into issues including the complex role of culture, evolving organizational forms, multi-country strategy formulation, and international transfer and recontextualization of management practices. The complexity associated with the management of international operations has always warranted the revisiting of existing theoretical rationales and searching for new management solutions, but this demand has intensified in the wake of increased globalization, the impact of digitalization on international business, the growing importance of emerging markets, and the emergence of new international enterprises such as born globals. The role of digitalization in international business has increased after the recent pandemic, which has created several topics of discussion pertaining to the theory, research, and practice of management in international business. In this regard, scholars need to pay close attention to the new developments and advance our existing understating of global/cross-border business management.

The aim of this Special Issue is to publish research that focuses on the challenges organizations face in an increasingly globalized/internationalized environment. Theory development papers/conceptual works, review papers, and empirical studies that advance existing research and/or offer novel insights/new perspectives on all topics related to international business are welcome. Papers utilizing both quantitative and qualitative methods can be submitted from all subfields of International Management/International Business such as global/cross-cultural leadership, international HRM, international marketing, international/multi-country strategy, business governance and ethics, international business competence, and global sourcing and supply chain management.

Dr. Ghulam Mustafa
Dr. Ender Demir
Guest Editors

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• international business management 
• global and cross-cultural leadership 
• international business strategy 
• international marketing