Sports Services and Digital Actions for an Active and Healthy Population
A special issue of International Journal of Environmental Research and Public Health (ISSN 1660-4601). This special issue belongs to the section "Exercise and Health".
Deadline for manuscript submissions: closed (30 April 2023) | Viewed by 25493
Special Issue Editors
Interests: physical activity; sport management; consumer; perceived quality; marketing; early intervention
Special Issues, Collections and Topics in MDPI journals
Interests: sport management; sport marketing; consumer behaviour; loyalty; fitness industry
Interests: sport management; sport entrepreneurship; sport consumer; loyalty; fitness industry
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
The Covid-19 pandemic has necessitated a great deal of change and innovation within the sports sector. In particular, the vast majority of employees within the sector now offer online services so that their clients may continue to exercise and engage in physical activity. In fact, sports technology and online sports services are changing the behaviors and needs of practitioners, possibly creating new demographics of sports consumers and generating new business opportunities for organizations.
Due to this unprecedented situation within the sports sector, several different questions have arisen: What kinds of online services are sports organizations offering? What kinds of platforms and tools are sports organizations using? What are the emerging trends in sports consumers’ usage and perceptions of these new digital tools? Do online sports services improve or worsen sports adherence rates? Do they promote participation at home, in open spaces or in sports facilities? Do sports managers and instructors have adequate digital skills to take advantage of digital tools? What are the possible strategies for greater promotion of physical activity? What new business models have emerged with the development of new online sports technology?
An exploration of the above and other related questions would increase our understanding of the current situation in the sports services sector in addition to helping to identify the important challenges for the sector in the coming years. For this reason, this Special Issue aims to answer the above questions by establishing three objectives. The first is to determine the ways in which organizations have adapted their services and products to the use of digital and online platforms. The second objective is to present findings on the impact of digital and online tools used by sports organizations in promoting physical activity. The third objective is to discern the adaptations and perceptions of sports managers, instructors and consumers to the new reality of online sports services.
Dr. Pablo Galvez Ruiz
Dr. Vera Pedragosa
Dr. Jerónimo García-Fernández
Guest Editors
Manuscript Submission Information
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Keywords
- sports services
- digital marketing
- sports apps
- fitness app
- sports technology
- social media
- big data
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