Most Cited & Viewed

Most Cited & Viewed Papers

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The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention
by Nan Chen and Yunpeng Yang
How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk
by L. Javier Cabeza-Ramírez, Fernando J. Fuentes-García, M. Carmen Cano-Vicente and Miguel González-Mohino
The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail
by Santiago Iglesias-Pradas and Emiliano Acquila-Natale
The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic
by Ramona Rupeika-Apoga, Kristine Petrovska and Larisa Bule
B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM
by Xiancheng Xiahou and Yoshio Harada
The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal
by Yunjeong Ahn and Jieun Lee
How Does a Pandemic Disrupt the Benefits of eCommerce? A Case Study of Small and Medium Enterprises in the US
by Raziel Bravo, Mario Gonzalez Segura, Olawale Temowo and Subhashish Samaddar
Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry
by Damianos P. Sakas, Dimitrios P. Reklitis, Marina C. Terzi and Costas Vassilakis
Global Market Perceptions of Cryptocurrency and the Use of Cryptocurrency by Consumers: A Pilot Study
by Murugappan Murugappan, Rashmi Nair and Saravanan Krishnan
UTAUT in Metaverse: An “Ifland” Case
by Un-Kon Lee and Hyekyung Kim
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The Impact of Topological Structure, Product Category, and Online Reviews on Co-Purchase: A Network Perspective
by Hongming Gao
Enhancing the Prediction of Stock Market Movement Using Neutrosophic-Logic-Based Sentiment Analysis
by Bassant A. Abdelfattah, Saad M. Darwish and Saleh M. Elkaffas
Evolution of the Online Grocery Shopping Experience during the COVID-19 Pandemic: Empiric Study from Portugal
by Sofia Gomes and João M. Lopes
The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic
by Ramona Rupeika-Apoga, Kristine Petrovska and Larisa Bule
The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention
by Nan Chen and Yunpeng Yang
UTAUT in Metaverse: An “Ifland” Case
by Un-Kon Lee and Hyekyung Kim
B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM
by Xiancheng Xiahou and Yoshio Harada
How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk
by L. Javier Cabeza-Ramírez, Fernando J. Fuentes-García, M. Carmen Cano-Vicente and Miguel González-Mohino
Machine Learning to Develop Credit Card Customer Churn Prediction
by Dana AL-Najjar, Nadia Al-Rousan and Hazem AL-Najjar
The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail
by Santiago Iglesias-Pradas and Emiliano Acquila-Natale
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